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  • Show video: http://postcardvalet.com/2010/07/15/pv010-nasa-sts-132-tweetup/
  • Important thing to remember is it is TWO=way which is different from most of our media tools, such as news releases.
  • http://twitter.com/astro_mike/status/1777093627

Transcript

  • 1. Out of This World: @NASATweetup National Aeronautics and Space Administration Jason Townsend, formerly of InDyne, Inc. and NASA’s Office of Communications http://www.nasa.gov/ connect
  • 2. What is a NASA Tweetup? National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 3. NASA Tweetups are in person…
    • Bring together people who follow @NASA
    National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 4. Tweeps Come from Far and Wide… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 5. NASA Tweetups are virtual and online… National Aeronautics and Space Administration Enabling and encouraging interaction with their followers http://www.nasa.gov/ tweetup
  • 6.
    • Same hashtag: #NASATweetup
    • Same account: @NASATweetup
    • How does the community find each other?
    National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 7. Successful Tweetups are special and memorable
    • Provide unique or exclusive:
    • Information
    • Speakers
    • Access
    • Setting
    National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 8. Successful Tweetups rock logistics
    • Short (sessions)
    • Connected (WiFi)
    • Interactive
    • Powered
    National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 9. NASA Tweetup Milestones
    • Jan. 2009 – 1 st Tweetup
    • Nov. 2011 – 27 th Tweetup
    • Live downlink with Space Station
    • 5 Tweetups at space shuttle launches
    • 6/10 NASA centers
    • Not just at NASA, but also World Science Festival, Smithsonian, Newseum
    National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 10. Out of this World: Moving people from… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
  • 11. Foster the community National Aeronautics and Space Administration
  • 12. But don’t own the community National Aeronautics and Space Administration
  • 13.
    • “ You may not have a spaceship, but your company has a fan base . They won't think of themselves as fans until they're in a room with like-minded people . They won't think of themselves as members of a community until YOU bring them together .”
    • David Rosen, @davidhrosen
      • (group VP, Makovsky + Company)
    National Aeronautics and Space Administration
  • 14. Your Title Here Thank You Jason Townsend jtowns@ gmail.com @jtowns
  • 15. Digital Media Foundation at NASA
    • According to the National Aeronautics and Space Act of 1958:
    • Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall—
      • (3) provide for the widest practicable and appropriate dissemination of information concerning its activities and the results thereof
    National Aeronautics and Space Administration http://www.nasa.gov/ connect
  • 16. Social Media Opportunities at NASA
    • Social media tools allow NASA to:
    • TELL our own story (without a filter)
    • Listen, respond and INTERACT with followers
    • Build a community of advocates through
    • ENGAGEMENT
    National Aeronautics and Space Administration http://www.nasa.gov/ connect
  • 17. NASA and Twitter
    • Beginnings…
    • May 2008 - JPL’s Veronica McGregor, tweeting as the @MarsPhoenix Lander
    • 3 rd most popular Twitter account - ~75,000 followers
    • 2009 - @NASA, ~1,000 followers
    • Today…
    • 110+ NASA Twitter accounts
    • 1,397,395 followers
    • 20+ astronauts on Twitter, including @Astro_Mike with 1.27 million followers
    National Aeronautics and Space Administration http://www.twitter.com/ NASA
  • 18. First Tweet from Space National Aeronautics and Space Administration @NASA/astronauts @NASA_Astronauts @Astro_Mike @Astro_127 @Astro_Jose - retired @Astro_Sandy @Astro_Tim @Astro_Nicole @StationCDRKelly @ShuttleCDRKelly @Astro_Jeff @Astro_Flow @Astro_Bones / @ZeroG_MD @Astro_Wheels @Astro_Soichi @Astro_Naoko @Astro_Clay @Astro_Nicholas @Astro_Cady @Astro_TJ @Astro_Ron @Astro_Taz @Astro_Box @AstroIronMike @Astro_Paulo Tweeting from space now: @Astro_Aggie @Astro_Satoshi