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Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
Nasa tweetup
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Nasa tweetup

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  • Show video: http://postcardvalet.com/2010/07/15/pv010-nasa-sts-132-tweetup/
  • Important thing to remember is it is TWO=way which is different from most of our media tools, such as news releases.
  • http://twitter.com/astro_mike/status/1777093627
  • Transcript

    • 1. Out of This World: @NASATweetup National Aeronautics and Space Administration Jason Townsend, formerly of InDyne, Inc. and NASA’s Office of Communications http://www.nasa.gov/ connect
    • 2. What is a NASA Tweetup? National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 3. NASA Tweetups are in person… <ul><li>Bring together people who follow @NASA </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 4. Tweeps Come from Far and Wide… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 5. NASA Tweetups are virtual and online… National Aeronautics and Space Administration Enabling and encouraging interaction with their followers http://www.nasa.gov/ tweetup
    • 6. <ul><li>Same hashtag: #NASATweetup </li></ul><ul><li>Same account: @NASATweetup </li></ul><ul><li>How does the community find each other? </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 7. Successful Tweetups are special and memorable <ul><li>Provide unique or exclusive: </li></ul><ul><li>Information </li></ul><ul><li>Speakers </li></ul><ul><li>Access </li></ul><ul><li>Setting </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 8. Successful Tweetups rock logistics <ul><li>Short (sessions) </li></ul><ul><li>Connected (WiFi) </li></ul><ul><li>Interactive </li></ul><ul><li>Powered </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 9. NASA Tweetup Milestones <ul><li>Jan. 2009 – 1 st Tweetup </li></ul><ul><li>Nov. 2011 – 27 th Tweetup </li></ul><ul><li>Live downlink with Space Station </li></ul><ul><li>5 Tweetups at space shuttle launches </li></ul><ul><li>6/10 NASA centers </li></ul><ul><li>Not just at NASA, but also World Science Festival, Smithsonian, Newseum </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 10. Out of this World: Moving people from… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 11. Foster the community National Aeronautics and Space Administration
    • 12. But don’t own the community National Aeronautics and Space Administration
    • 13. <ul><li>“ You may not have a spaceship, but your company has a fan base . They won't think of themselves as fans until they're in a room with like-minded people . They won't think of themselves as members of a community until YOU bring them together .” </li></ul><ul><li>David Rosen, @davidhrosen </li></ul><ul><ul><li>(group VP, Makovsky + Company) </li></ul></ul>National Aeronautics and Space Administration
    • 14. Your Title Here Thank You Jason Townsend jtowns@ gmail.com @jtowns
    • 15. Digital Media Foundation at NASA <ul><li>According to the National Aeronautics and Space Act of 1958: </li></ul><ul><li>Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall— </li></ul><ul><ul><li>(3) provide for the widest practicable and appropriate dissemination of information concerning its activities and the results thereof </li></ul></ul>National Aeronautics and Space Administration http://www.nasa.gov/ connect
    • 16. Social Media Opportunities at NASA <ul><li>Social media tools allow NASA to: </li></ul><ul><li>TELL our own story (without a filter) </li></ul><ul><li>Listen, respond and INTERACT with followers </li></ul><ul><li>Build a community of advocates through </li></ul><ul><li>ENGAGEMENT </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ connect
    • 17. NASA and Twitter <ul><li>Beginnings… </li></ul><ul><li>May 2008 - JPL’s Veronica McGregor, tweeting as the @MarsPhoenix Lander </li></ul><ul><li>3 rd most popular Twitter account - ~75,000 followers </li></ul><ul><li>2009 - @NASA, ~1,000 followers </li></ul><ul><li>Today… </li></ul><ul><li>110+ NASA Twitter accounts </li></ul><ul><li>1,397,395 followers </li></ul><ul><li>20+ astronauts on Twitter, including @Astro_Mike with 1.27 million followers </li></ul>National Aeronautics and Space Administration http://www.twitter.com/ NASA
    • 18. First Tweet from Space National Aeronautics and Space Administration @NASA/astronauts @NASA_Astronauts @Astro_Mike @Astro_127 @Astro_Jose - retired @Astro_Sandy @Astro_Tim @Astro_Nicole @StationCDRKelly @ShuttleCDRKelly @Astro_Jeff @Astro_Flow @Astro_Bones / @ZeroG_MD @Astro_Wheels @Astro_Soichi @Astro_Naoko @Astro_Clay @Astro_Nicholas @Astro_Cady @Astro_TJ @Astro_Ron @Astro_Taz @Astro_Box @AstroIronMike @Astro_Paulo Tweeting from space now: @Astro_Aggie @Astro_Satoshi

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