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Nasa tweetup

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  • Show video: http://postcardvalet.com/2010/07/15/pv010-nasa-sts-132-tweetup/
  • Important thing to remember is it is TWO=way which is different from most of our media tools, such as news releases.
  • http://twitter.com/astro_mike/status/1777093627
  • Transcript

    • 1. Out of This World: @NASATweetup National Aeronautics and Space Administration Jason Townsend, formerly of InDyne, Inc. and NASA’s Office of Communications http://www.nasa.gov/ connect
    • 2. What is a NASA Tweetup? National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 3. NASA Tweetups are in person…
      • Bring together people who follow @NASA
      National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 4. Tweeps Come from Far and Wide… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 5. NASA Tweetups are virtual and online… National Aeronautics and Space Administration Enabling and encouraging interaction with their followers http://www.nasa.gov/ tweetup
    • 6.
      • Same hashtag: #NASATweetup
      • Same account: @NASATweetup
      • How does the community find each other?
      National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 7. Successful Tweetups are special and memorable
      • Provide unique or exclusive:
      • Information
      • Speakers
      • Access
      • Setting
      National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 8. Successful Tweetups rock logistics
      • Short (sessions)
      • Connected (WiFi)
      • Interactive
      • Powered
      National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 9. NASA Tweetup Milestones
      • Jan. 2009 – 1 st Tweetup
      • Nov. 2011 – 27 th Tweetup
      • Live downlink with Space Station
      • 5 Tweetups at space shuttle launches
      • 6/10 NASA centers
      • Not just at NASA, but also World Science Festival, Smithsonian, Newseum
      National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 10. Out of this World: Moving people from… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    • 11. Foster the community National Aeronautics and Space Administration
    • 12. But don’t own the community National Aeronautics and Space Administration
    • 13.
      • “ You may not have a spaceship, but your company has a fan base . They won't think of themselves as fans until they're in a room with like-minded people . They won't think of themselves as members of a community until YOU bring them together .”
      • David Rosen, @davidhrosen
        • (group VP, Makovsky + Company)
      National Aeronautics and Space Administration
    • 14. Your Title Here Thank You Jason Townsend jtowns@ gmail.com @jtowns
    • 15. Digital Media Foundation at NASA
      • According to the National Aeronautics and Space Act of 1958:
      • Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall—
        • (3) provide for the widest practicable and appropriate dissemination of information concerning its activities and the results thereof
      National Aeronautics and Space Administration http://www.nasa.gov/ connect
    • 16. Social Media Opportunities at NASA
      • Social media tools allow NASA to:
      • TELL our own story (without a filter)
      • Listen, respond and INTERACT with followers
      • Build a community of advocates through
      • ENGAGEMENT
      National Aeronautics and Space Administration http://www.nasa.gov/ connect
    • 17. NASA and Twitter
      • Beginnings…
      • May 2008 - JPL’s Veronica McGregor, tweeting as the @MarsPhoenix Lander
      • 3 rd most popular Twitter account - ~75,000 followers
      • 2009 - @NASA, ~1,000 followers
      • Today…
      • 110+ NASA Twitter accounts
      • 1,397,395 followers
      • 20+ astronauts on Twitter, including @Astro_Mike with 1.27 million followers
      National Aeronautics and Space Administration http://www.twitter.com/ NASA
    • 18. First Tweet from Space National Aeronautics and Space Administration @NASA/astronauts @NASA_Astronauts @Astro_Mike @Astro_127 @Astro_Jose - retired @Astro_Sandy @Astro_Tim @Astro_Nicole @StationCDRKelly @ShuttleCDRKelly @Astro_Jeff @Astro_Flow @Astro_Bones / @ZeroG_MD @Astro_Wheels @Astro_Soichi @Astro_Naoko @Astro_Clay @Astro_Nicholas @Astro_Cady @Astro_TJ @Astro_Ron @Astro_Taz @Astro_Box @AstroIronMike @Astro_Paulo Tweeting from space now: @Astro_Aggie @Astro_Satoshi

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