Out of This World: @NASATweetup National Aeronautics and Space Administration Jason Townsend, formerly of InDyne, Inc. and...
What is a NASA Tweetup?  National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
NASA Tweetups are in person… <ul><li>Bring together people who follow @NASA </li></ul>National Aeronautics and Space Admin...
Tweeps Come from Far and Wide… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
NASA Tweetups are  virtual and online… National Aeronautics and Space Administration Enabling and encouraging interaction ...
<ul><li>Same hashtag:  #NASATweetup  </li></ul><ul><li>Same account:  @NASATweetup  </li></ul><ul><li>How does the communi...
Successful Tweetups are   special  and  memorable <ul><li>Provide unique or exclusive: </li></ul><ul><li>Information </li>...
Successful Tweetups rock logistics <ul><li>Short (sessions)  </li></ul><ul><li>Connected (WiFi) </li></ul><ul><li>Interact...
NASA Tweetup Milestones <ul><li>Jan. 2009 –  1 st   Tweetup </li></ul><ul><li>Nov. 2011 –  27 th  Tweetup </li></ul><ul><l...
Out of this World:  Moving people from… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
Foster the community National Aeronautics and Space Administration
But don’t own the community National Aeronautics and Space Administration
<ul><li>“ You may not have a spaceship, but your company has a  fan base . They won't think of themselves as fans until th...
Your Title Here Thank You Jason Townsend jtowns@ gmail.com @jtowns
Digital Media Foundation at NASA <ul><li>According to the National Aeronautics and Space Act of 1958: </li></ul><ul><li>Se...
Social Media Opportunities at NASA <ul><li>Social media tools allow NASA to: </li></ul><ul><li>TELL  our own story (withou...
NASA and Twitter <ul><li>Beginnings… </li></ul><ul><li>May 2008  - JPL’s Veronica McGregor, tweeting as the @MarsPhoenix L...
First Tweet from Space National Aeronautics and Space Administration @NASA/astronauts @NASA_Astronauts @Astro_Mike @Astro_...
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Nasa tweetup

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  • Show video: http://postcardvalet.com/2010/07/15/pv010-nasa-sts-132-tweetup/
  • Important thing to remember is it is TWO=way which is different from most of our media tools, such as news releases.
  • http://twitter.com/astro_mike/status/1777093627
  • Nasa tweetup

    1. 1. Out of This World: @NASATweetup National Aeronautics and Space Administration Jason Townsend, formerly of InDyne, Inc. and NASA’s Office of Communications http://www.nasa.gov/ connect
    2. 2. What is a NASA Tweetup? National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    3. 3. NASA Tweetups are in person… <ul><li>Bring together people who follow @NASA </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    4. 4. Tweeps Come from Far and Wide… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    5. 5. NASA Tweetups are virtual and online… National Aeronautics and Space Administration Enabling and encouraging interaction with their followers http://www.nasa.gov/ tweetup
    6. 6. <ul><li>Same hashtag: #NASATweetup </li></ul><ul><li>Same account: @NASATweetup </li></ul><ul><li>How does the community find each other? </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    7. 7. Successful Tweetups are special and memorable <ul><li>Provide unique or exclusive: </li></ul><ul><li>Information </li></ul><ul><li>Speakers </li></ul><ul><li>Access </li></ul><ul><li>Setting </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    8. 8. Successful Tweetups rock logistics <ul><li>Short (sessions) </li></ul><ul><li>Connected (WiFi) </li></ul><ul><li>Interactive </li></ul><ul><li>Powered </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    9. 9. NASA Tweetup Milestones <ul><li>Jan. 2009 – 1 st Tweetup </li></ul><ul><li>Nov. 2011 – 27 th Tweetup </li></ul><ul><li>Live downlink with Space Station </li></ul><ul><li>5 Tweetups at space shuttle launches </li></ul><ul><li>6/10 NASA centers </li></ul><ul><li>Not just at NASA, but also World Science Festival, Smithsonian, Newseum </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    10. 10. Out of this World: Moving people from… National Aeronautics and Space Administration http://www.nasa.gov/ tweetup
    11. 11. Foster the community National Aeronautics and Space Administration
    12. 12. But don’t own the community National Aeronautics and Space Administration
    13. 13. <ul><li>“ You may not have a spaceship, but your company has a fan base . They won't think of themselves as fans until they're in a room with like-minded people . They won't think of themselves as members of a community until YOU bring them together .” </li></ul><ul><li>David Rosen, @davidhrosen </li></ul><ul><ul><li>(group VP, Makovsky + Company) </li></ul></ul>National Aeronautics and Space Administration
    14. 14. Your Title Here Thank You Jason Townsend jtowns@ gmail.com @jtowns
    15. 15. Digital Media Foundation at NASA <ul><li>According to the National Aeronautics and Space Act of 1958: </li></ul><ul><li>Sec. 203. (a) The Administration, in order to carry out the purpose of this Act, shall— </li></ul><ul><ul><li>(3) provide for the widest practicable and appropriate dissemination of information concerning its activities and the results thereof </li></ul></ul>National Aeronautics and Space Administration http://www.nasa.gov/ connect
    16. 16. Social Media Opportunities at NASA <ul><li>Social media tools allow NASA to: </li></ul><ul><li>TELL our own story (without a filter) </li></ul><ul><li>Listen, respond and INTERACT with followers </li></ul><ul><li>Build a community of advocates through </li></ul><ul><li>ENGAGEMENT </li></ul>National Aeronautics and Space Administration http://www.nasa.gov/ connect
    17. 17. NASA and Twitter <ul><li>Beginnings… </li></ul><ul><li>May 2008 - JPL’s Veronica McGregor, tweeting as the @MarsPhoenix Lander </li></ul><ul><li>3 rd most popular Twitter account - ~75,000 followers </li></ul><ul><li>2009 - @NASA, ~1,000 followers </li></ul><ul><li>Today… </li></ul><ul><li>110+ NASA Twitter accounts </li></ul><ul><li>1,397,395 followers </li></ul><ul><li>20+ astronauts on Twitter, including @Astro_Mike with 1.27 million followers </li></ul>National Aeronautics and Space Administration http://www.twitter.com/ NASA
    18. 18. First Tweet from Space National Aeronautics and Space Administration @NASA/astronauts @NASA_Astronauts @Astro_Mike @Astro_127 @Astro_Jose - retired @Astro_Sandy @Astro_Tim @Astro_Nicole @StationCDRKelly @ShuttleCDRKelly @Astro_Jeff @Astro_Flow @Astro_Bones / @ZeroG_MD @Astro_Wheels @Astro_Soichi @Astro_Naoko @Astro_Clay @Astro_Nicholas @Astro_Cady @Astro_TJ @Astro_Ron @Astro_Taz @Astro_Box @AstroIronMike @Astro_Paulo Tweeting from space now: @Astro_Aggie @Astro_Satoshi
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