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Work It! A Social Media Workshop
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Work It! A Social Media Workshop

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Key takeaways from our January 18, 2011 workshop.

Key takeaways from our January 18, 2011 workshop.

Published in: Business

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Transcript

  • 1. Key Takeaways
    Work It!
    A Social Media Workshop
  • 2. Creating Custom Facebook Tabs
    • Focus on your content strategy more than anything else. A steady presence with interesting status updates in your audience's newsfeed (think video, links, questions, etc.) will go a long way to keep your subscribers interested and engaged.
    • 3. Creating custom tabs for your Page can provide additional context to your brand's message, help you segment your audience and provide a place to introduce new marketing campaigns. Tabs can easily be created using the Static FBML application -- use regular HTML to customize the look, but also look for opportunities to provide unique content for your subscribers with FBML tags like <fb:visible-to-connection>. Set your custom page as the tab new visitors see first by changing the Default Landing Tab setting (this currently doesn't apply to Place Pages or merged Pages).
    • 4. Add even more value through other third-party apps, such as SlideShare, Networked Blogs, Events and PlaceWidget. Premium apps with additional features (photos, video players, offers, e-commerce storefronts, etc.) can be purchased from companies like Involver and North Social.
    Mike Whaling, @30Lines, 30lines.com
  • 5. Twitter Tips & Tricks
    • Write well.
    • 6. Don’t be a jerk.
    • 7. Remember that it’s interactive!
    • 8. Presentation transcript: http://leighroessler.wordpress.com/2011/01/18/so-pretend-im-a-little-birdie/
    Leigh Roessler, @chickhuber
  • 9. Social Media Monitoring
    • Listen to what is being said about your company or industry regardless of whether you have an active social presence.
    • 10. You can get robust monitoring capabilities using free tools. For example: Hootsuite, TweetDeck, Timely, SocialMention.
    • 11. Monitoring/listening is critical to understanding how well your content is being received.
    Shawn Morton, @Smorty71, Nationwide Insurance