Work It! A Social Media Workshop

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Key takeaways from our January 18, 2011 workshop.

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Work It! A Social Media Workshop

  1. 1. Key Takeaways<br />Work It!<br />A Social Media Workshop<br />
  2. 2. Creating Custom Facebook Tabs<br /><ul><li>Focus on your content strategy more than anything else. A steady presence with interesting status updates in your audience's newsfeed (think video, links, questions, etc.) will go a long way to keep your subscribers interested and engaged.
  3. 3. Creating custom tabs for your Page can provide additional context to your brand's message, help you segment your audience and provide a place to introduce new marketing campaigns. Tabs can easily be created using the Static FBML application -- use regular HTML to customize the look, but also look for opportunities to provide unique content for your subscribers with FBML tags like <fb:visible-to-connection>. Set your custom page as the tab new visitors see first by changing the Default Landing Tab setting (this currently doesn't apply to Place Pages or merged Pages).
  4. 4. Add even more value through other third-party apps, such as SlideShare, Networked Blogs, Events and PlaceWidget. Premium apps with additional features (photos, video players, offers, e-commerce storefronts, etc.) can be purchased from companies like Involver and North Social.</li></ul>Mike Whaling, @30Lines, 30lines.com<br />
  5. 5. Twitter Tips & Tricks<br /><ul><li>Write well.
  6. 6. Don’t be a jerk.
  7. 7. Remember that it’s interactive!
  8. 8. Presentation transcript: http://leighroessler.wordpress.com/2011/01/18/so-pretend-im-a-little-birdie/</li></ul>Leigh Roessler, @chickhuber<br />
  9. 9. Social Media Monitoring<br /><ul><li>Listen to what is being said about your company or industry regardless of whether you have an active social presence.
  10. 10. You can get robust monitoring capabilities using free tools. For example: Hootsuite, TweetDeck, Timely, SocialMention.
  11. 11. Monitoring/listening is critical to understanding how well your content is being received. </li></ul>Shawn Morton, @Smorty71, Nationwide Insurance<br />

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