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The Business of Blogging:  Getting Sexy with Content! Matt Russo, @BlastBrand Lori Crock, @WrittenImpact Sharon Santino, @...
 
 
 
 
 
 
 
 
 
 
 
 
random blogging thoughts to  fire you up <ul><li>Lori Crock </li></ul><ul><li>Founder of WrittenImpact & BlogCoaches </li>...
do you have  what it takes?
gotta have passion Then ya gotta blog
Listen, then talk
what’s missing from the conversation?
Let’s hear from the  real you
make it playful
make it often
make it specific
Give us the good the Bad & The Ugly
kindergarten teachers Get it
You need your competitors
give your community cool stuff
blog meet twitter twitter meet blog
you are a freakin’ publisher
Here’s a great book Now go blog!
<ul><li>Lori Crock  </li></ul><ul><li>@WrittenImpact </li></ul><ul><li>@BlogCoaches </li></ul><ul><li>DEC - 2nd Thursday B...
B2B   Blogging
B2B
B2B B2C
B2B B2C
B2B B2C End-User
B2B B2C End-User
B2B B2C End-User End-User
B2B B2C End-User End-User Business
B2C End-User
End-User
 
Talk Talk Chatter Chatter
Talk Talk Chatter Chatter Community
Talk Talk Chatter Chatter Community
Talk Talk Chatter Chatter Community
Talk Talk Chatter Chatter Community
Community
Community
Community?
Community?
Trusted relationship where your clients can spend money and know they’re getting a return on their investment.
Trusted relationship where your clients can spend money and know they’re getting a return on their investment.  B2B Enviro...
Resource
Resource
Resource
Soft Sell
Different Media
Celebrate Your Successes
Celebrate Your Community
Celebrate Your Community
Community
Community
Want to continue the conversation? @Leaderpromos @MyyySharona
Mark your calendars for our next program: Dec. 13 We want to hear from you! http://svy.mk/SMCCbus
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The Business of Blogging

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Transcript of "The Business of Blogging"

  1. 1. The Business of Blogging: Getting Sexy with Content! Matt Russo, @BlastBrand Lori Crock, @WrittenImpact Sharon Santino, @Leaderpromos #smccolumbus
  2. 14. random blogging thoughts to fire you up <ul><li>Lori Crock </li></ul><ul><li>Founder of WrittenImpact & BlogCoaches </li></ul><ul><li>@WrittenImpact </li></ul><ul><li>@BlogCoaches </li></ul>
  3. 15. do you have what it takes?
  4. 16. gotta have passion Then ya gotta blog
  5. 17. Listen, then talk
  6. 18. what’s missing from the conversation?
  7. 19. Let’s hear from the real you
  8. 20. make it playful
  9. 21. make it often
  10. 22. make it specific
  11. 23. Give us the good the Bad & The Ugly
  12. 24. kindergarten teachers Get it
  13. 25. You need your competitors
  14. 26. give your community cool stuff
  15. 27. blog meet twitter twitter meet blog
  16. 28. you are a freakin’ publisher
  17. 29. Here’s a great book Now go blog!
  18. 30. <ul><li>Lori Crock </li></ul><ul><li>@WrittenImpact </li></ul><ul><li>@BlogCoaches </li></ul><ul><li>DEC - 2nd Thursday Blogging Roundtable at noon </li></ul>LET’S KEEP THECONVERSATION GOING
  19. 31. B2B Blogging
  20. 32. B2B
  21. 33. B2B B2C
  22. 34. B2B B2C
  23. 35. B2B B2C End-User
  24. 36. B2B B2C End-User
  25. 37. B2B B2C End-User End-User
  26. 38. B2B B2C End-User End-User Business
  27. 39. B2C End-User
  28. 40. End-User
  29. 42. Talk Talk Chatter Chatter
  30. 43. Talk Talk Chatter Chatter Community
  31. 44. Talk Talk Chatter Chatter Community
  32. 45. Talk Talk Chatter Chatter Community
  33. 46. Talk Talk Chatter Chatter Community
  34. 47. Community
  35. 48. Community
  36. 49. Community?
  37. 50. Community?
  38. 51. Trusted relationship where your clients can spend money and know they’re getting a return on their investment.
  39. 52. Trusted relationship where your clients can spend money and know they’re getting a return on their investment. B2B Environment
  40. 53. Resource
  41. 54. Resource
  42. 55. Resource
  43. 56. Soft Sell
  44. 57. Different Media
  45. 58. Celebrate Your Successes
  46. 59. Celebrate Your Community
  47. 60. Celebrate Your Community
  48. 61. Community
  49. 62. Community
  50. 63. Want to continue the conversation? @Leaderpromos @MyyySharona
  51. 64. Mark your calendars for our next program: Dec. 13 We want to hear from you! http://svy.mk/SMCCbus
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