Social Search Marketing
Upcoming SlideShare
Loading in...5

Social Search Marketing



SC Columbus July 2011 presentation by Billy Fischer from Oxiem Marketing www.oxiemmarketing,com

SC Columbus July 2011 presentation by Billy Fischer from Oxiem Marketing www.oxiemmarketing,com



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Social Search Marketing Social Search Marketing Presentation Transcript

  • Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers Holistic Web Marketing | Organic + Paid + QOV Metrics > Continually-managed, for traffic and conversion Connect | Convey | Converse With Audiences > Active dialog that creates a bond and advocacy
  • The Perfect StormThe Rise of SEO & Social Media
  • Search Engine Marketing Spending in North America, 2007-2013 (billions) 2008 $13.5 2009 $14.7 2010 $16.7 2011 $19.8 2012 $23.1 2013 $26.1Source:, Search Engine Marketing Professional Organization (SEMPO), Marketing 2009
  • 10.9 BillionSearches Per Month
  • From which marketing programs are you shifting budget away and moving it to your search marketing and/or social media programs 53% 29% 22% 21% 20% 18% 16% 15% 14% 12%Source: Econsultancy Digital Marketers United, State of Search Marketing Report 2011
  • When researching branded products online prior to purchase, where would you begin? Search Engine 57% Brand Site 20% Online Retailer 18% Ask Facebook 3% Ask Twitter 2%Source: Etailing/PowerReviews Social Shopping Survey 2.0, March 2010
  • Most effective online marketing tactics for generating conversations according to US senior-level marketing executives, February-March 2009 SEO 53% Email & Newsletter 39% Pay-per-click/search 32% Behavioral Targeting 27% Site Sponsorship 14% Viral Marketing 12% Ad Networks 10%Forbes, 2009 Ad effectiveness Survey, June 1, 2009
  • Social + SEOAn ideal marketing marriage
  • Silo Marketing Is Dead
  • Stop working your tactics against each other
  • Use them to help each other
  • The Basicsof Search
  • Don’t obsess over every detail
  • Instead,understand the basics...
  • Keywords
  • Quality content
  • Backlinks
  • Where to get started?
  • (free) or (not free)
  • Develop a content strategy
  • Link
  • Use SEO as your foundation
  • Source: Rand Fishkin for SEO Moz
  • So, where does social media come in?
  • How can social media & SEO support each other?
  • Fresh Content
  • Quality Links
  • Traffic
  • Site Traffic Spikes Over 8,000 inbound links!1st Page Ranking for “blender” Social pages rank for brand search
  • Source: Adam Singer –
  • 3 Ways toOptimize Your Social Media
  • Optimized Blogs1. Keyword Integration  Post title  Categories  Body copy  Anchor text links  URLs  Image, video and alt text  Title tags2. Post great content regularly3. Link the recent posts to your homepage4. Consider the “long tail”
  • Use blogging tools like Innoblogs tohelp you and your team create searchengine friendly content
  • Optimized URLs1. Secure vanity URLs on all profiles2. Link your profiles to your website3. Use keywords in your URL that you post (Lose the “” when possible) Now go Google “candleistric”
  • Optimized Profiles and Updates1. Use keywords in all titles (Facebook, YouTube, LinkedIn, Flickr, etc.)2. Use keywords in “About” area across all social profiles
  • 5. Data Last Thing
  • Write quality content. Without it, all these tips are a waste.