Social Media Content Strategies

CONTENT STRATEGIES Barry Chandler

CUSTOMERS HAVE NEVER BEEN SMARTER

MARKETING IN 2011 IS EARNED, NOT BOUGHT

WHY SOCIAL MEDIA MIGHT NOT BE FOR YOU• Your business isn’t social• You don’t want to know• You’re seeking short term gains• You want instant results

WHO CARES?

FACEBOOK

FACEBOOK CONTENT EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL INTRODUCE NEW STAFF DAILY QUOTEPHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGES LOCAL EVENTS REPLIES & COMMENTS

TWITTERTHE ANSWER TO “WHAT’S HAPPENING”

TWITTER FOR BARS LISTEN TO WHAT’S GOING ON LOCALLY RUN TWITTER-ONLY PROMOTIONSASK FOR CUSTOMERS TO NAME MENU ITEMS RESPOND TO CUSTOMER QUERIES FIND NEW CUSTOMERS SOLVE CUSTOMER’S PROBLEMS KEEP AN EYE ON COMPETITORS

TWITTER NO-NOS ADVERTISING INSTEAD OF LISTENING AND ENGAGING SPAMMING FOLLOWERS WITH DIRECT MESSAGES GOING TOO FAR OFF BRANDLAZILY LINKING YOUR TWITTER ACCOUNT TO FACEBOOK

TWITTER USES PROMOTE EVENTS SPARINGLYTWITTER TUESDAY OR TWITTER THURSDAY CONTESTS TO GAIN FOLLOWERS RETWEET INTERESTING TWEETS SHARE FEEDBACK

FINDING LOCAL TWITTER USERS

TRACTION TELL YOUR CUSTOMERS HOW TO FIND YOU REMIND THEM TO TWEET, CHECK IN & REVIEWADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE INCENTIVIZE YOUR CUSTOMERS TO ENGAGE

BEING PART OF THE CONVERSATION

HOOTSUITE.COM

GOOGLE.COM/ALERTS

QUESTIONSTWITTER.COM/THEBARBLOGGERFACEBOOK.COM/THEBARBLOGGER THEBARBLOGGER.COM INTERACTIVEHOSPITALITY.COM BARRY@THEBARBLOGGER.COM

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Social Media Content Strategies

by Social Media Club Columbus on Feb 15, 2011

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Social Media Content Strategies — Presentation Transcript