Social Media Content Strategies

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Presented by Barry Chandler, @thebarblogger

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Social Media Content Strategies

  1. 1. CONTENT STRATEGIES Barry Chandler
  2. 2. CUSTOMERS HAVE NEVER BEEN SMARTER
  3. 3. MARKETING IN 2011 IS EARNED, NOT BOUGHT
  4. 4. WHY SOCIAL MEDIA MIGHT NOT BE FOR YOU• Your business isn’t social• You don’t want to know• You’re seeking short term gains• You want instant results
  5. 5. WHO CARES?
  6. 6. FACEBOOK
  7. 7. FACEBOOK CONTENT EXCLUSIVE DEALS BEHIND THE SCENES CONTENT DISH OF THE DAY COCKTAIL SPECIAL INTRODUCE NEW STAFF DAILY QUOTEPHOTOS/VIDEOS OF ANY BAR EVENT MENU CHANGES LOCAL EVENTS REPLIES & COMMENTS
  8. 8. TWITTERTHE ANSWER TO “WHAT’S HAPPENING”
  9. 9. TWITTER FOR BARS LISTEN TO WHAT’S GOING ON LOCALLY RUN TWITTER-ONLY PROMOTIONSASK FOR CUSTOMERS TO NAME MENU ITEMS RESPOND TO CUSTOMER QUERIES FIND NEW CUSTOMERS SOLVE CUSTOMER’S PROBLEMS KEEP AN EYE ON COMPETITORS
  10. 10. TWITTER NO-NOS ADVERTISING INSTEAD OF LISTENING AND ENGAGING SPAMMING FOLLOWERS WITH DIRECT MESSAGES GOING TOO FAR OFF BRANDLAZILY LINKING YOUR TWITTER ACCOUNT TO FACEBOOK
  11. 11. TWITTER USES PROMOTE EVENTS SPARINGLYTWITTER TUESDAY OR TWITTER THURSDAY CONTESTS TO GAIN FOLLOWERS RETWEET INTERESTING TWEETS SHARE FEEDBACK
  12. 12. FINDING LOCAL TWITTER USERS
  13. 13. TRACTION TELL YOUR CUSTOMERS HOW TO FIND YOU REMIND THEM TO TWEET, CHECK IN & REVIEWADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE INCENTIVIZE YOUR CUSTOMERS TO ENGAGE
  14. 14. BEING PART OF THE CONVERSATION
  15. 15. HOOTSUITE.COM
  16. 16. HOOTSUITE.COM
  17. 17. GOOGLE.COM/ALERTS
  18. 18. QUESTIONSTWITTER.COM/THEBARBLOGGERFACEBOOK.COM/THEBARBLOGGER THEBARBLOGGER.COM INTERACTIVEHOSPITALITY.COM BARRY@THEBARBLOGGER.COM

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