Google+ and Beyond (Big Red Rooster)

Social Media Club Columbus
Google+ and Beyond!
August 16, 2011

Allow us to introduce ourselves…
Big Red Rooster / @BRRooster is a multidimensional brand experience firm that creates the touchpoints, environments, products, and services of tomorrow.We're problem solvers. We're designers. We're researchers. We're architects. We're strategists. We're trusted business consultants who develop the environments, products, packages, and communications that impact consumer experiences.
Marcie Merriman
EVP, Strategy & Insights
@MarcieMerriman
Michael Stephenson
Senior Strategist
@stephenson207

Today’s Agenda:
6
Basic Considerations
2 Macro Trends
1 Major Implication

Basic Consideration #1:
It’s bigger than just Google+
Today’s conversation is focused on Google+ and what it means for businesses, but at the end of the day, the implications can be said for any new tool that emerges in the marketplace.

No need to hit the panic button
While the growth of Google+ is unprecedented, keep in mind this is just one of many tools at your disposal.

UI of Google+ ≠sustainable competitive advantage
While the user interface of Google+ is much easier than other social networks, this is not a sustainable competitive advantage. Interestingly, Mark Zuckerberg is currently the most popular person on Google+!

Think in context of your overall business strategy
In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy.
Does the demographic profile of Google+ users align with your target audience?

Does Google+ provide value to your target audience?

What’s the risk of waiting and becoming a late adopter into the Google+ arena?

What’s the risk of being a first mover into the Google+ arena?

Understand how you can provide value
Most businesses are crashing the Social Media party. If you do crash the party, think of what your target wants and add value to their experience.

Evaluate the impact on the overall journey
Constantly assess the social media tools at your disposal to evaluate the strengths, opportunities, and threats they provide the user / customer / shopper in their overall journey and experience with your brand.

Today’s Agenda:
2
6 Basic Considerations
Macro Trends
1 Major Implication

Macro Trend #1:
Social Sharing: we live our lives out loud
People check-in, tweet, “like”…essentially broadcast their personal information for the purpose of self-reflection, monitoring, and encouragement.

Macro Trend #2:
Mass Convergence: offline and online are now one
Devices are becoming connected, wallets are becoming digitized, and our social graph is becoming aggregated.

Today’s Agenda:
1
6 Basic Considerations
2 Macro Trends
1 Major Implication

Major Implication of Google+:
How do you meet the needs of the converged?
Continue to thoroughly assess all tools at your disposal to better understand and serve the needs of the converged user / customer / shopper.

#ThankYou
For questions, please contact:
Marcie Merriman / @marciemerrimanEVP, Strategy & Insights614-255-0200 tel614-325-9292 cellmmerriman@bigredrooster.com
Michael Stephenson / @stephenson207Senior Strategist614-255-0200 tel614-255-0135 direct mstephenson@bigredrooster.com
BIG RED ROOSTER / @BRRooster
121 Thurman Avenue
Columbus, OH 43206
www.bigredrooster.com

Google+ and Beyond (Big Red Rooster)

by Social Media Club Columbus on Aug 17, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 69

Statistics

Google+ and Beyond (Big Red Rooster) — Presentation Transcript