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Google+ and Beyond (Big Red Rooster)

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  • 1. Social Media Club Columbus
    Google+ and Beyond!
    August 16, 2011
  • 2. Allow us to introduce ourselves…
    Big Red Rooster / @BRRooster is a multidimensional brand experience firm that creates the touchpoints, environments, products, and services of tomorrow.We're problem solvers. We're designers. We're researchers. We're architects. We're strategists. We're trusted business consultants who develop the environments, products, packages, and communications that impact consumer experiences.
    Marcie Merriman
    EVP, Strategy & Insights
    @MarcieMerriman
    Michael Stephenson
    Senior Strategist
    @stephenson207
  • 3. Today’s Agenda:
    6
    Basic Considerations
    2 Macro Trends
    1 Major Implication
  • 4. Basic Consideration #1:
    It’s bigger than just Google+
    Today’s conversation is focused on Google+ and what it means for businesses, but at the end of the day, the implications can be said for any new tool that emerges in the marketplace.
  • 5. Basic Consideration #2:
    No need to hit the panic button
    While the growth of Google+ is unprecedented, keep in mind this is just one of many tools at your disposal.
  • 6. Basic Consideration #3:
    UI of Google+ ≠sustainable competitive advantage
    While the user interface of Google+ is much easier than other social networks, this is not a sustainable competitive advantage. Interestingly, Mark Zuckerberg is currently the most popular person on Google+!
  • 7. Basic Consideration #4:
    Think in context of your overall business strategy
    In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy.
    Does the demographic profile of Google+ users align with your target audience?
  • 8. Basic Consideration #4:
    Think in context of your overall business strategy
    In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy.
    Does Google+ provide value to your target audience?
  • 9. Basic Consideration #4:
    Think in context of your overall business strategy
    In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy.
    What’s the risk of waiting and becoming a late adopter into the Google+ arena?
  • 10. Basic Consideration #4:
    Think in context of your overall business strategy
    In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy.
    What’s the risk of being a first mover into the Google+ arena?
  • 11. Basic Consideration #5:
    Understand how you can provide value
    Most businesses are crashing the Social Media party. If you do crash the party, think of what your target wants and add value to their experience.
  • 12. Basic Consideration #6:
    Evaluate the impact on the overall journey
    Constantly assess the social media tools at your disposal to evaluate the strengths, opportunities, and threats they provide the user / customer / shopper in their overall journey and experience with your brand.
  • 13. Today’s Agenda:
    2
    6 Basic Considerations
    Macro Trends
    1 Major Implication
  • 14. Macro Trend #1:
    Social Sharing: we live our lives out loud
    People check-in, tweet, “like”…essentially broadcast their personal information for the purpose of self-reflection, monitoring, and encouragement.
  • 15. Macro Trend #2:
    Mass Convergence: offline and online are now one
    Devices are becoming connected, wallets are becoming digitized, and our social graph is becoming aggregated.
  • 16. Today’s Agenda:
    1
    6 Basic Considerations
    2 Macro Trends
    1 Major Implication
  • 17. Major Implication of Google+:
    How do you meet the needs of the converged?
    Continue to thoroughly assess all tools at your disposal to better understand and serve the needs of the converged user / customer / shopper.
  • 18. #ThankYou
    For questions, please contact:
    Marcie Merriman / @marciemerrimanEVP, Strategy & Insights614-255-0200 tel614-325-9292 cellmmerriman@bigredrooster.com
    Michael Stephenson / @stephenson207Senior Strategist614-255-0200 tel614-255-0135 direct mstephenson@bigredrooster.com
    BIG RED ROOSTER / @BRRooster
    121 Thurman Avenue
    Columbus, OH 43206
    www.bigredrooster.com