First NameLast NameCompany NameMiddle Name?Sex?Nationality?Username?Password?Are they on vacation?If yes, where did they go and when are they coming back?Who do they delegate responsibilities to?
Because people are horrible at estimating risks by themselvesWhat are you more afraid of, sharks or vending machines? You’re three times as likely to be killed at the beach by a vending machine, now what are you more afraid of? Exactly, sharks. You can’t help it.1. We overestimate risks that we can’t control (sharks) and underestimate risks that we can (vending machines).“90 people get swine flu and we all want to wears masks, but 100M people get HIV and no one wants to wear a condom.”2.When risks are thrust upon you you will overreact3. We also exaggerate rare and spectacular risks and downplay common risksThe Internet and media make this harder (Advice from Bruce Schnier – if it’s in the news, then don’t worry about it because the news by definition is something that almost never happens)
Because the industry wants you to
We live in a hyperconnected world. Data is everywhere. Business is getting harder to defend. The motivations for attackers is growing. And the tools used to attack us are becoming cheaper and more available.There is only one choice: we need to better understand and arm people.Today, people are not awesome. We’ve seen how they can be awesome. But the reality is, they already ARE awesome. You have the greatest security control in the galaxy at your fingertips, it’s time to configure and deploy it.