Maximizing value, minimizing risk- Presenter Emily Cote

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Emily Cote's presentation for SMBTV Workshop #2 on Social Media for Nonprofits. Emily offers tips on how to unify many projects under one brand, and ways to maximize social media marketing impact on a small budget.

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Maximizing value, minimizing risk- Presenter Emily Cote

  1. 1. Maximizing Value, Minimizing Risk Emily Cote Marketing and Communications Specialist
  2. 2. A Little About CEO  Community Action Agency  Primary service area is Rensselaer County  Over 250 employees  10 Locations  Over 20 unique programs and services
  3. 3. Our Social Media Profiles  4 Facebook Pages: 759 Total Likes  2 Twitter Profiles: 531 Followers  1 LinkedIn Profile  1 YouTube Profile
  4. 4. Our Social Media Progress CEO’s main Facebook within the last year:  106 New Likes– 31%  Weekly Total Reach – 176,488  Organic Daily Impressions – 62,867  4th most popular website referral source
  5. 5. How Social Works For Us
  6. 6. How Social Works For Us Offering individual programs a voice
  7. 7. How Social Works For Us CEO brand Program brand
  8. 8. How Social Works For Us Recognizing expertise in program staff
  9. 9. How Social Works For Us 20 Likes Total Reach: 368
  10. 10. How Social Works For Us Leverage for fundraising
  11. 11. How Social Works For Us Including social as part of a sponsorship package
  12. 12. How Social Works For Us Interacting with important players
  13. 13. How Social Works For Us Promoting community partnerships
  14. 14. How Social Works For Us Putting faces to our mission 22 Likes Total Reach: 158 19 Likes 1 Share Total Reach: 266
  15. 15. Overcoming Challenges
  16. 16. Overcoming Challenges Challenge #1: Creating lines of communication
  17. 17. Overcoming Challenges Sending out weekly news updates to staff
  18. 18. Overcoming Challenges Connecting with staff and their supervisors
  19. 19. Overcoming Challenges Empowering staff by giving them the tools they need
  20. 20. Overcoming Challenges Developing an intranet made for sharing
  21. 21. Overcoming Challenges Volunteering your own time
  22. 22. Overcoming Challenges Challenge #2: Safety and policy
  23. 23. Overcoming Challenges Educating staff on what is and is not acceptable
  24. 24. Overcoming Challenges Navigating current social media policies from HR
  25. 25. Overcoming Challenges Putting clear, written policies in place
  26. 26. Overcoming Challenges Admin rights at various levels
  27. 27. Overcoming Challenges Regular monitoring Set up push notifications
  28. 28. Overcoming Challenges Challenge #3: Consistency and branding
  29. 29. Overcoming Challenges Educating staff on branding and voice
  30. 30. Overcoming Challenges Creating a central point of content creation Use templates and/or limit staff involvement in the creation of key branded elements
  31. 31. Questions? Thank you!

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