Designing UX- Mike Rodgers

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Michael Rodgers of Medialogic's presentation for SMBTV #12- Designing for Social Media.

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Designing UX- Mike Rodgers

  1. 1. MICHAEL RODGERSSENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC DESIGNING THEUSER EXPERIENCE
  2. 2. YES, USER EXPERIENCEDESIGNER IS A REAL TITLE.• Mashup of skills, including Graphic Design, UI Design, Problem Solving• Working knowledge of relevant development platforms• Anal-retentiveness is a must• Passion for understanding how any why users will interact with your product
  3. 3. WITHOUT THEMOMMY ISSUES
  4. 4. SIR, PLEASE PRESS OK
  5. 5. DESIGNING THEUSER EXPERIENCE
  6. 6. BUT IT’S NOT JUST ABOUT DESIGNIT’S ABOUT RESULTS
  7. 7. AMAZON.COMPERSONALIZE THE USEREXPERIENCE
  8. 8. 2008 2012
  9. 9. AMAZON.COMCHECKOUT EXPERIENCE• Users were forced to register as first step of checkout process• Simple checkout form: Email, Password, and 2 buttons, “Register” and “Login”• The solution? One button: “Continue”• $300,000,000 INCREASE IN SALES IN ONE YEAR
  10. 10. KEYS TO A GOODUSER EXPERIENCE
  11. 11. KEYS TO A GOOD USER EXPERIENCE• Know what you want your users to do
  12. 12. KEYS TO A GOOD USER EXPERIENCE• Know what you want your users to do• Don’t put obstacles in their way
  13. 13. KEYS TO A GOOD USER EXPERIENCE• Know what you want your users to do• Don’t put obstacles in their way• Design for all devices
  14. 14. KEYS TO A GOOD USER EXPERIENCE• Know what you want your users to do• Don’t put obstacles in their way• Design for all devices• Refine, Refine, Refine
  15. 15. KEYS TO A GOOD USER EXPERIENCE• Know what you want your users to do• Don’t put obstacles in their way• Design for all devices• Refine, Refine, Refine• Know when to ignore the “experts”
  16. 16. MICHAEL RODGERSSENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC DESIGNING THEUSER EXPERIENCE

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