Your SlideShare is downloading. ×
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
SMB Seattle - Yes We Can Measure Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SMB Seattle - Yes We Can Measure Social Media

548

Published on

Kaite Paine, the acclaimed “Queen of Measurement,” explains why measuring Social Media is not about impressions or eyeballs but rather listening, engaging, and thinking like the customer. Accompanying …

Kaite Paine, the acclaimed “Queen of Measurement,” explains why measuring Social Media is not about impressions or eyeballs but rather listening, engaging, and thinking like the customer. Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle

1 Comment
1 Like
Statistics
Notes
  • Great overview and common sense approach to social media measurement as part of comprehensive strategic communications planning
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
548
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.           
  • 2.             
  • 3.                         
  • 4.         
  • 5.               
  • 6.              www.prnewsonline.com Page 6 #prnmeasure
  • 7.           
  • 8.             
  • 9.                   
  • 10.         
  • 11.                     
  • 12.                         ↑          ↑  ↑ ↑    ↑  ↑ 
  • 13.                  
  • 14.                      
  • 15.                            
  • 16.              
  • 17.                                                                                           
  • 18.  Optimum Content Score Relative to Competitors The Percent Difference Between Each Business Unit's Average Optimum Content Score and the Average Optimum Content Score of Tracked Competitors for each Business Unit 500% 400% Patriot (Korea) 300% % Difference SAS ASAT, Patriot FBX-T AESA IDS 200% for F-15E, MALD, Glory APS and IIS DIB DDG-1000 MSE VIIRS vs. APG-63 (v3) RIS JPL MS RISS, GBS 100% 0% ALR-67(V)3 APG-79, APG63 ERGM cancellation VIIRS delays NPOESS; BOE B-52 jammer -100% Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2007 2008
  • 19.  Optimum Content Score by Company 0.90 0.80 0.70 0.60 0.50 Client Company B 0.40 Company C Company D 0.30 Company E Company F 0.20 0.10 0.00 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2007 2008
  • 20.     Reach •  Frequency •  Hits •  Friends Followers  •  •  • 
  • 21.       
  • 22.                                
  • 23.                        
  • 24.                   
  • 25.                                      
  • 26.       
  • 27.                                   
  • 28.            
  • 29.          
  • 30. 
  • 31. 
  • 32.          
  • 33.                             
  • 34.           www.prnewsonline.com #prnmeasure
  • 35.  
  • 36.        
  • 37.                     
  • 38.     
  • 39.       
  • 40.  www.prnewsonline.com #prnmeasure
  • 41.         
  • 42.         Making an observation 142 152 46    Expressing support 20 40 261  Offering an opinion 18 1 1    Rallying support 4 4 5 Advertising something 10   Asking a question 1 2 6 Distributing media 4 2        Making a suggestion 2 3   Giving a shout-out 1 2 1 Calling for action 1 2    Expressing criticism 1 1 Disclosing personal information 1 1    Putting out a wanted ad 1 Expressing agreement 1   Recruiting people 1   Answering a question 1 Expressing surprise 1   206 213 321         
  • 43. 
  • 44.      
  • 45.           

×