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Mobile Marketing Presentation by Derek Johnson of Tatango
 

Mobile Marketing Presentation by Derek Johnson of Tatango

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Presented for Social Media Breakfast Seattle's May 2011 event

Presented for Social Media Breakfast Seattle's May 2011 event

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  • Hashtag small in footer of each slide
  • - SMS based – works on almost every phone (feature phone & smart phone) No SPAM - Stores customers phone number in Business’s database
  • - From computer or their own mobile phone
  • - Customers receive the promotion on their mobile phones in the form of a text message
  • - Customers redeem promotion by simply showing the business
  • Owner of New York Pizza & Bar Extremely busy guy Print, social & email ad spend
  • PIE CHART
  • - Majority of businesses make the customer fill out a form with a pen and paper
  • Spam Amount of messages per month It’s newer
  • Need a stat for owning a smart-phone
  • 27M (.33% in North Dakota) Quantcast 2009
  • Amount of messages received
  • http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
  • Ease of use to bring in and show Amount of messages seen
  • http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx

Mobile Marketing Presentation by Derek Johnson of Tatango Mobile Marketing Presentation by Derek Johnson of Tatango Presentation Transcript

  • Why Your Business Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE
    • TheDerekJohnson.com
    • facebook.com/TheDerekJohnson
    • twitter.com/TheDerekJohnson
    • 206.334.4012
    • [email_address]
    Derek Johnson Founded Tatango.com in 2007 1,000+ successful campaigns
  • What is text message marketing?
    • Customers Opt-in
    • Business Sends Promotion
    • Customers Receive Promotion
    • Customers Redeem Promotion
    • Retailers
    • Restaurants
    • Politicians
    • Salons
    • Grocery stores
    • Nightclubs
    • Wine bars
    • Bakeries
    • Conferences
    • Youth groups
    • Bowling alleys
    • Non-profits
    • Churches
    • Coffee shops
    • Specialty stores
    • Food trucks
    Who Uses It
  • Story time
    • Meet Mike…
    • Mike’s Marketing
    • Mike’s Challenge
    VS
    • Mike’s Timeframe
    • Mike’s Measuring Stick
    • “ Butts in the Seats”
    • Let the Challenge Begin…
    • Customers opt-in
  •  
  •  
  •  
  •  
  •  
    • Business Sends Promotion
    • Customers Receive Promotion
  •  
  •  
  •  
    • Customers Redeem Promotion
  • “ Butts in the Seats”
    • 6 Months later…
  • VS
  • VS
    • Subscriber Growth
  • Ease of Opt-in Pencil & paper (slow) Mobile phone (fast)
    • Open Rate
  • Message Overload 1,216 messages/month 150 messages/month
  • Redemption Rate
  • Ease of Redemption Print/Own smartphone Any mobile phone
  •  
  • VS
  • Subscriber Growth
    • Customer Usage
    9% 72%
    • Redemption Rate
    • Message Overload
    9,100 messages/month 150 messages/month
  •  
  • VS
    • Subscriber Growth
    • Customer Usage
    50-60% 72%
    • Redemption Rate
    • Message Overload
    9,100 messages/month 150 messages/month
  •  
  • = DUH!!!
    • Mike’s Delima
    • Mike’s Answer
  •  
  •  
  •  
    • TheDerekJohnson.com
    • facebook.com/TheDerekJohnson
    • twitter.com/TheDerekJohnson
    • 206.334.4012
    • [email_address]
    Download this presentation: Questions?