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Cellcom facebook promotions

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Transcript

  • 1. Cellcom Facebook Promotions
    A lesson of trial and error
  • 2. Overview
    Cellcom is a locally-owned cell phone provider that helps the people of northeast and central Wisconsin and the Upper Peninsula communicate in their backyards or around the country.
  • 3. Facebook History
    Fan page was started in June 2009
    Started to promote summer customer appreciation events
    Limited strategy during the first six months
    Done four promotions and learned from each
  • 4. Fan Trends
  • 5. Promotions
    October 2009 – Pink BlackBerry Flip Sweepstakes
    Entries: 167
    Fan increase: 190 fans (6/day)
    Problems: appealed to limited market
    Cross-promoted our overall pink campaign to Facebook audience
    April 2010 – HOW R U GRN Video Contest
    Entries: 3
    Fan increase: 206 (7/day)
    Problems: prize wasn’t high enough for the perceived effort
    Cross-promoted our green campaign; group voting forced the participants to promote their entries
  • 6. Promotions
    February 2011 – Get in the Game Sweepstakes
    Entries: 366
    Fan increase: 71 (14/day)
    Problems: Limited promotion; short contest
    Prize had mass appeal; timing was perfect (football)
    August 2011 – Back to School Sweepstakes
    Entries: 1081
    Fan increase: 1150 (44/day)
    Mass appeal; full integration and outside cross-promotion
  • 7. What we learned…
    If you are looking to attract a wide audience, make sure your prize appeals to your masses
    Prize/effort ratio is important
    Promotion outside of Facebook is key to fan growth
    Adequate time for entry increases viral potential
    Allowing multiple entry opportunities is beneficial
  • 8. More fans translates to…
    A larger communication channel for promotions, updates, new devices, news and service issues
    Better customer service
    More website leads