The Effectual Catalyst© The Effectual CatalystCorporate Venturing:The Art of Raising TeenagersCorina Kuiper18 April 2013Th...
The Effectual Catalyst2
The Effectual Catalyst3lunch dinnerMe
The Effectual Catalyst4Outline• Granularity of Innovation‘the members of the family’• Disruptive Innovation inlarge compan...
The Effectual CatalystToday’s logic cannot to deal with the global trends:New ways of thinking and working are requiredThe...
The Effectual CatalystHealthcare: issue is not just money but there are not enoughhands to take care of elderly and chroni...
The Effectual Catalystadults die each year from Canceradults die each year from Cardiovascular Diseasepeople worldwide are...
The Effectual Catalyst• In 2020 emerging countries will spend 60% of their Healthcare budget onchronic diseases• In China’...
The Effectual Catalystof prescriptions are never filledOf medicine are taken properlyDirect and indirect healthcare costs ...
The Effectual CatalystChange is thekey driver ofbusiness creation10“We cannot solve ourproblems with thesame thinking we u...
The Effectual Catalyst11
The Effectual CatalystThe logic of the business case todayOpportunitiesGlobal TrendsBusinessCase• NPV,• ROI• ….StrategicAm...
The Effectual Catalyst… with Open Innovation your are no longer limited toyour in-house technology/market positionsOpportu...
The Effectual CatalystHeartStart Home Defibrillator• No time to read the manual!• Easy to use• Specifically designedfor us...
The Effectual CatalystDisruptiveness to the customer determines how to innovateOpportunitiesBusinessCase• NPV,• ROI• ….Str...
The Effectual CatalystGranularity of InnovationMarket life cycle Disruptiveness to consumer• New to the world• New adjacen...
The Effectual CatalystTwo dimensions creating view on different types of innovationemerginggrowthmaturedeclineDisruptivene...
The Effectual Catalyst…. that enables different innovation perspectivesFrom market share battle in existing spaces to open...
The Effectual CatalystDifferent types of business and business models© The Effectual Catalyst 19New businessNew Business C...
The Effectual Catalyst20Outline• Granularity of Innovation‘the members of the family’• Disruptive Innovation inlarge compa...
The Effectual CatalystThe large-company Syndrome:why companies cherish babies and adultsbut find it difficult to raise tee...
The Effectual Catalyst22© The Effectual Catalyst 22
The Effectual CatalystNew businessNew Business CreationEstablished businessProduct creation• Your identity is know and key...
The Effectual CatalystYou have a choice:Scene SettingTarget : develop a new Category in Home Lighting = Scene SettingLamps...
The Effectual CatalystYou have a choiceInnovation Matrix is courtesy ofFred van Ommen (Bizz Innovation Group)Corina Kuiper...
The Effectual CatalystBuilding a bowling alleyDrakensberg Mountains, SouthAfrica. A classic example of the way inwhich roc...
The Effectual CatalystClimbing mountains vs building mountains© The Effectual Catalyst 27
The Effectual CatalystThe danger of not recognizing the teenagerMistakes…..
The Effectual Catalyst29Outline• Granularity of Innovation‘the members of the family’• Disruptive Innovation inlarge compa...
The Effectual CatalystHow to get the best out of two worlds?Create a ‘Living Apart Together’ EnvironmentBORROWFORGETLEARN©...
The Effectual CatalystHow to get the best out of two worlds?Create a ‘Living Apart Together’ Environment© The Effectual Ca...
The Effectual CatalystProcess /Operating requirementsPeople & PartnersEntrepreneurshipPerformanceManagementThe Venture Fra...
The Effectual CatalystGuide to teenager development - parent1. As a parent be consistent (consistent strategy over time)2....
The Effectual CatalystGuide to teenager development - teenager1. Discover your strengths and where they excel (sustainable...
The Effectual Catalyst© The Effectual Catalyst 35THINK BIG,ACT SMALL ANDACCELERATE FAST
The Effectual CatalystThe Effectual Catalyst© The Effectual Catalyst 36
The Effectual Catalyst© The Effectual Catalyst 37
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20130418 corina kuiper

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20130418 corina kuiper

  1. 1. The Effectual Catalyst© The Effectual CatalystCorporate Venturing:The Art of Raising TeenagersCorina Kuiper18 April 2013The Effectual Catalyst
  2. 2. The Effectual Catalyst2
  3. 3. The Effectual Catalyst3lunch dinnerMe
  4. 4. The Effectual Catalyst4Outline• Granularity of Innovation‘the members of the family’• Disruptive Innovation inlarge companies“teenagers and parents”• Managing DisruptiveInnovation“the art of dealing withteenagers”• Granularity of Innovation‘the members of the family’© The Effectual Catalyst
  5. 5. The Effectual CatalystToday’s logic cannot to deal with the global trends:New ways of thinking and working are requiredThe rise ofemerging marketsAging populationIncreased consumer empowermentand sustainable lifestylesClimate change andsustainable development© The Effectual Catalyst 5
  6. 6. The Effectual CatalystHealthcare: issue is not just money but there are not enoughhands to take care of elderly and chronically diseased.6The rise ofemerging markets
  7. 7. The Effectual Catalystadults die each year from Canceradults die each year from Cardiovascular Diseasepeople worldwide are affected by Alzheimersdiseaseadults have diabetespeople are newly diagnosed with tuberculosis everyyear and it remains a worldwide threatpeople suffer from Asthma; more than 200 millionhave Chronic Obstructive Pulmonary Disease285 million8 million300 million24 million17 million7 million© The Effectual Catalyst 7
  8. 8. The Effectual Catalyst• In 2020 emerging countries will spend 60% of their Healthcare budget onchronic diseases• In China’s big cities 20% of children between 7-17 are overweight/obese• In China 85% of deaths are related to chronic diseases• In China 70% of diseases are chronic diseases (260 million people)• In US 75% of Healthcare costs are related to chronic diseasesIt is getting worse….8 © The Effectual Catalyst 8
  9. 9. The Effectual Catalystof prescriptions are never filledOf medicine are taken properlyDirect and indirect healthcare costs due to non-adherence (US)$290 billion25-30%50%Patient behavior and Pharma cost trendPharma model is broken© The Effectual Catalyst 9
  10. 10. The Effectual CatalystChange is thekey driver ofbusiness creation10“We cannot solve ourproblems with thesame thinking we usedto created them”Albert Einstein
  11. 11. The Effectual Catalyst11
  12. 12. The Effectual CatalystThe logic of the business case todayOpportunitiesGlobal TrendsBusinessCase• NPV,• ROI• ….StrategicAmbition• Markets• Categories•Brand imageRightTo win• Technologyposition• Marketposition© The Effectual Catalyst 12
  13. 13. The Effectual Catalyst… with Open Innovation your are no longer limited toyour in-house technology/market positionsOpportunitiesBusinessCase• NPV,• ROI• ….StrategicAmbition• Markets• Categories•Brand imageRightTo win• Technologyposition• MarketpositionRightTo win• Technologyposition• Marketposition© The Effectual Catalyst 13Global Trends
  14. 14. The Effectual CatalystHeartStart Home Defibrillator• No time to read the manual!• Easy to use• Specifically designedfor use at home• Life saver• Making a difference•80% of the cardiac arrests occurs at home•Brain death and permanent death start tooccur in just 4 to 6 minutes•Few attempts succeed after 10 minutes.•Only 5% survives!We’ve been listening to people...© The Effectual Catalyst 14
  15. 15. The Effectual CatalystDisruptiveness to the customer determines how to innovateOpportunitiesBusinessCase• NPV,• ROI• ….StrategicAmbition• Markets• Categories•Brand imageDisruptiveness• Existing vsNew to worldRightTo win• Technologyposition• Marketposition© The Effectual Catalyst 15Global Trends
  16. 16. The Effectual CatalystGranularity of InnovationMarket life cycle Disruptiveness to consumer• New to the world• New adjacent category• New in the category• Improved“The Granularity of Innovation”,A more granular perspective on innovation types drivingenduring company performance.Granularity of Innovation is courtesy ofFred van Ommen (Bizz Innovation Group)Corina Kuiper (The Effectual Catalyst)OUTSIDE - IN OUTSIDE - IN© The Effectual Catalyst 16
  17. 17. The Effectual CatalystTwo dimensions creating view on different types of innovationemerginggrowthmaturedeclineDisruptiveness (proposition is…)Marketlifecycle(Segment/geo)New categoryNew BusinessCreationProductCreationimprovedproductnew incategorynewadjacentcategorynew toworldNew categoryExisting categoryGranularity of Innovation is courtesy ofFred van Ommen (Bizz Innovation Group)Corina Kuiper (The Effectual Catalyst) © The Effectual Catalyst 17
  18. 18. The Effectual Catalyst…. that enables different innovation perspectivesFrom market share battle in existing spaces to opening new spacesNew categoryExisting categoryGranularity of Innovation is courtesy ofFred van Ommen (Bizz Innovation Group)Corina Kuiper (The Effectual Catalyst) © The Effectual Catalyst 18
  19. 19. The Effectual CatalystDifferent types of business and business models© The Effectual Catalyst 19New businessNew Business CreationEstablished businessProduct creation• Recombine existing resources• Mitigating risks• Existing ecosystem• Market share battle• Customer insights known• Leverage existing channels• Established business models• Focus on execution/leverage• Short/mid-term• Existing organization• Generate new opportunities• Deal with the Unknowable• New ecosystem• Building mountains (platform)• Changing customer behavior• Building new channels• New business models• Learning / iterative• Mid/long-term• New capabilities
  20. 20. The Effectual Catalyst20Outline• Granularity of Innovation‘the members of the family’• Disruptive Innovation inlarge companies“teenagers and parents”• Managing DisruptiveInnovation“the art of dealing withteenagers”•Disruptive Innovation inlarge companies“teenagers and parents© The Effectual Catalyst
  21. 21. The Effectual CatalystThe large-company Syndrome:why companies cherish babies and adultsbut find it difficult to raise teenagers© The Effectual Catalyst 21
  22. 22. The Effectual Catalyst22© The Effectual Catalyst 22
  23. 23. The Effectual CatalystNew businessNew Business CreationEstablished businessProduct creation• Your identity is know and key asset• You know more, can do more, and areknown by many more people• You have something to lose• You maximize on sales/profit• Your company patience is 1-3 years• Don’t like uncertainty• Optimize each business case• Failures are wrong• Think before you act (rationale)• Where does it fit (leverage) – ‘borrow’• Design for scale• Carrot and stick incentives have positiveimpact on performance• You discover/develop your identity• You are creating new ways /networks(‘use it or lose it’ principle)• You have something to gain• You manage on cash-out (affordable loss)• Like to be challenged• Optimize the portfolio• Fail fast and cheap• You need to experiment (emotion)• Building outside the scope – ‘forget’• Getting to plan B (because A didn’t work)• Intrinsic motivation drives performance;carrot and stick is counterproductiveTwo different brains© The Effectual Catalyst 23
  24. 24. The Effectual CatalystYou have a choice:Scene SettingTarget : develop a new Category in Home Lighting = Scene SettingLampsLivingColoursLiving White© The Effectual Catalyst 24
  25. 25. The Effectual CatalystYou have a choiceInnovation Matrix is courtesy ofFred van Ommen (Bizz Innovation Group)Corina Kuiper (The Effectual Catalyst)© The Effectual Catalyst 25
  26. 26. The Effectual CatalystBuilding a bowling alleyDrakensberg Mountains, SouthAfrica. A classic example of the way inwhich rock layers of one sort andanother are piled one on top of theother to build mountainsPlatform© The Effectual Catalyst 26
  27. 27. The Effectual CatalystClimbing mountains vs building mountains© The Effectual Catalyst 27
  28. 28. The Effectual CatalystThe danger of not recognizing the teenagerMistakes…..
  29. 29. The Effectual Catalyst29Outline• Granularity of Innovation‘the members of the family’• Disruptive Innovation inlarge companies“teenagers and parents”• Managing DisruptiveInnovation“the art of dealing withteenagers”•Managing DisruptiveInnovation“the art of dealing withteenagers© The Effectual Catalyst
  30. 30. The Effectual CatalystHow to get the best out of two worlds?Create a ‘Living Apart Together’ EnvironmentBORROWFORGETLEARN© The Effectual Catalyst 30
  31. 31. The Effectual CatalystHow to get the best out of two worlds?Create a ‘Living Apart Together’ Environment© The Effectual Catalyst 31Core NBCSenior executiveteam
  32. 32. The Effectual CatalystProcess /Operating requirementsPeople & PartnersEntrepreneurshipPerformanceManagementThe Venture Framework© The Effectual Catalyst 32Strategy /Vision and OpportunityPortfolioCOMMON LANGUAGES
  33. 33. The Effectual CatalystGuide to teenager development - parent1. As a parent be consistent (consistent strategy over time)2. Long term, staged financial support, but don’t spoil them (boxed cash budgets)3. Set boundaries but within the boundaries give freedom to operate (incubators)4. Be patient, let them grow up and be realistic in your expectations(all big businesses start small)5. Let them borrow what you have, who and what you know but don’t prescribehow to use it. Allow them to forget your ‘logic’6. Challenge and protect; be a coach not a drill sergeant7. Let them learn from mistakes (fail fast and cheap); there is no substitute forreal life experience8. Encourage them to date with people outside the family and network withnew people to find new ways/logics9. It is not about what they say but what they do that makes the difference10.Don’t use carrot and stick but build on intrinsic motivation© The Effectual Catalyst 33
  34. 34. The Effectual CatalystGuide to teenager development - teenager1. Discover your strengths and where they excel (sustainable uniqueness andpositioning)2. Start with what you see in the world, not with yourself (outside in)3. Define how you will be successful; what is your DNA (business model)4. The proof of the pudding is in the eating (learning by doing)5. Pilot to learn/experiment, create stepping stones and leverage what you have6. It is not an one-man-act but create networks and co-create with friends andshare joy and sorrow (partnership/co-creation)7. It is all about what people do, not what they say; potential friends don’t exist8. Look for people outside your family that can act as a mirror for your mostburning questions and who keep you honest (advisory board)9. Keep your options open as you will find out you need a plan B because plan Adidn’t work (scenario planning, DTA)10. Translate your dream in what you need to do today and accelerate© The Effectual Catalyst 34
  35. 35. The Effectual Catalyst© The Effectual Catalyst 35THINK BIG,ACT SMALL ANDACCELERATE FAST
  36. 36. The Effectual CatalystThe Effectual Catalyst© The Effectual Catalyst 36
  37. 37. The Effectual Catalyst© The Effectual Catalyst 37

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