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Tips For Determining Your Target Audience (In B2B Scenario)

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If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding …

If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.

For more information, please visit our website:
www.smarteinc.com

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  • 1. Tips For Determining Your Target Audience (In B2B Scenario)
  • 2. Analyze your products or services • List down your products/services and analyze if they fall across all industries or have specific value propositions in certain industries • Does it cater to an overall business requirement (e.g. ERP) or specific function • Continuing above point, do you cater to a broader audience within an organization or to a specific department • Do you cater to pain areas of a generalist/evangelist, executive roles or other specific roles • Can you serve specific local market, broader global market or mix of both as required
  • 3. Analyze your current customer base • Try to find out your customers needs in order to look for common interests and characteristics • Explore your audience that ‘fits‘ your criteria among the crowd that brings you more business • Locate if other people like them can opt for your products/services
  • 4. Keep an eye on your competitors • Its vital to have knowledge about your competitors behaviors such as new acquisitions, mergers or new launch of products or services, etc. to make space for yourself in the market • Through this, you can find out the target markets of your competitors and their customers • Also, check out for any of your own ‘sweet spot’ as well as other clear niche categories
  • 5. Rethink on your target market • Once you decide on your target market, think on which audience will fit into your criteria, are your products or services affordable to them, is your target market easily accessible and can you put across your message to them • Try to answer the questions honestly. Questions like : ‘can we match the expectations of this kind of prospects’ or ‘can our solutions fulfill their requirements’. If the answer to this is ‘yes’ – you have arrived at your conclusion in defining your ideal target market
  • 6. Want to Know More? If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target. For more information, please visit our website: www.smarteinc.com Have Questions? Reach us :: +1(408)8348842 marketing@smarteinc.com