If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe Inc. ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target. For more information, please visit our website: www.smarteinc.com

1. Are you satisfied with your Procured Data?

2. B2B Contact Data
 Procuring B2B contact data for initiating your marketing
campaigns can be very cumbersome process
 Ideally, what should be a fairly easy and straightforward activity,
can use up your unnecessary additional time of your strategic
marketing planning
 What’s more; with your finances under ever-increasing analysis, its
vital you make good use of your available investment budget
 So how can you improve your contact data quality so that you can
focus more on your marketing planning activities and gaining
higher ROI on marketing & sales campaigns? Read on…….

3. Things to keep in mind
before any data procurement

4. Data Quality
 Data quality is the most important aspect of contact data. It is not
the quantity but the quality that matters most enabling more
accurate targeting than blanket marketing
 It means that even small but good quality databases are worth
considering; especially if they allow access to decision makers that
you would not otherwise be able to reach
 You must have got this comment many times from your sales guys
– ‘a’ contact has moved from ‘b’ company 6 months back!’ it’s a
pity we are reaching them now
 Accurate company and contact level information and frequency or
time-lag of data updates are keys to reaching the right contact at
the right time

5. Relevancy
 Relevancy of contact data is another important aspect which is
considered on-par with data quality
 A lead that is passed on to Sales has not just got to be a qualified
lead, but it has also got to be relevant
 Relevancy can be subjective and can be best defined by people
who actually know a business inside out
 In your case, it’s you and your team who can judge relevancy, and
not any third party standard dataset provider

6. Customization
 After data quality and relevancy comes the need for customization
 Your data should read your business criteria and your
requirements at different phases of your marketing plan
 Keep your data flexible to customization – your business
environment is dynamic and so are your database requirements

7. Data coverage
& Flexible
targeting
 In today’s competitive environment, you will find a whole lot of
standard dataset providers collecting and aggregating their data
through numerous different ways
 While this is all well, data coverage is the key component of every
dataset as you don’t want to miss out on any possible opportunity
 It is important your data holds pertinent decision makers and
potential prospects that suit your requirement best
 Flexible targeting is all about being able to segment your
campaigns based on the characteristics of the businesses and/or
individuals you want to get in touch with, and the channels
through which you want to target them

8. Goals &
Objectives
 Ultimately, what is important is that your develop maximum value
from your conceived data
 This may well mean a very different calculation from one based on
cost alone
 Define your goals in ways like - increase in website traffic, increase in
view/click through for emails, lead qualification and conversion,
incoming sales queries or for that matter decrease in email opt-outs
 It also depends on the very first objective you had set while acquiring
your data – was it for brand building or lead generation, which will
determine your goal measurement accordingly
 Get yours off to the best possible start by reviewing your strategy to
ensure your purchased data makes a measurable difference to your
campaign returns.

9. Want to know
how we can
help?
If you are interested in boosting your Sales & Marketing Data and
Intelligence, we at SMARTe Inc. ensure that your marketing and
sales teams work in sync-marketing executing successful programs
and feeding qualified leads into the pipeline; sales hitting with the
right value proposition to the right prospects, thus putting more
efforts in closing deals rather than pondering whom to target.
For more information, please visit our website: www.smarteinc.com
Have Questions? Reach us
+1(408)8348842 marketing@smarteinc.com