Why you need to make choosing easier for your shopper and how Guided Selling can help you with that.
It has long been the common perception that there is no such thing as too much choice.
But, as the modern consumer has less “disposable time” to evaluate options and make confident purchase decisions, too much choice can quickly impact customer experience, customer satisfaction, and ultimately, conversion, in a negative way.
It’s just not enough to offer lots of choices: Consumers expect their favorite shopping destinations to help them understand product benefits and differences better, enabling them to make confident and informed purchase decisions.
More than ever before, businesses have to look for strategies and solutions to achieve that.
In this guide, you'll learn:
› What is the Paradox of Choice and why should retailers and brands care?
› A breakdown of the 4 basic shopper types and how to improve their choosing experience
› How Guided Selling supports businesses to make decisions easier for their shoppers
› Examples and Best practices for Guided Selling solutions.