Today, shoppers have more options... More touchpoints, more communication channels, and more information than ever.
With growing competition and more discerning and demanding customers, it’s increasingly difficult for businesses to stand out and influence buying behavior positively and effectively.
Shoppers are also more willing to stick with a trusted retailer or brand. As long as they can keep up with them!
The Point of Decision = The preferred shopping destination that shoppers go (back) to, to make a purchase.
The Point of Decision = Higher Customer Loyalty, Brand Advocacy, and Referrals + At least 40% direct traffic
which translates in lower traffic acquisition costs.
The Point of Decision is not about size. You can be a small business or a big player. It’s not about your location. You can even run your business out of Buford (Wyoming).
It’s all about your (differentiated) experience.
Striving to become the Point of Decision is not a luxury, but a necessity to the survival in a competitive landscape.