Public Relations
Upcoming SlideShare
Loading in...5
×
 

Public Relations

on

  • 679 views

 

Statistics

Views

Total Views
679
Views on SlideShare
679
Embed Views
0

Actions

Likes
0
Downloads
35
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Public Relations Public Relations Presentation Transcript

    • PUBLIC RELATIONS [email_address] www.skamba.sk © Andrej Školkay SCHOOL OF COMMUNICATION AND MEDIA Slovakia This are only a few examples of out course in PR
    • HOW FAR TO GO?
    • STRATEGIC COMMUNICATION PLAN
      • the objectives
      • the public(s)
      • („target groups“ + „stakeholders“)‏
      • the mix of tools
      • the resources
    • COMMUNICATION STRUCTURAL FRAMEWORK
      • central coordination
      • strategic communication plans
      • cooperation
      © Dr Andrej Školkay
    • STRATEGIC COMMUNICATION PLAN
      • the different phases:
      • A) the concept development and planning
      • B) the implementation phase
      • C) the evaluation phase
      © Dr Andrej Školkay
    • PRESS RELEASE
      • JOURNALIST’S PERSPECTIVE
      • A journalist looks at a press release from the point of view:
      • News value
      • b) Whether this has been highlighted
      • c) If its a financial statement, then are all the figures given?
      • BUSINESS PERSPECTIVE
      • Business communicator (CEO) looks at a press release from a perspective:
      • a) Does the press release present the
      • company in a good profile to the
      • general public, to the stake holders ( strength of the company), to the authorities ( credibility of
      • the company)?
    • PRESS RELEASE
      • JOURNALIST’S PERSPECTIVE
      • d) If its a product - are all the details
      • about the product there?
      • e) What is its utility value to the consumers?
      • f) What is its pricing, it is affordable or not, does it
      • offer value at that price to the
      • consumer, etc .
      • BUSINESS PERSPECTIVE
      • d) to the competitors (competitive edge)‏
      • e) to the general public ( the value it offers to them)‏
      • The press release is not generally presented in terms of its news value to the journalists but more in
      • terms of the projections it makes for the company in the market.
    •   News X News X plus b News X plus a News a X plus c News X plus c News X plus d         © Dr Andrej Školkay
    • BASICS OF COMMUNICATION
      • ☺ Theory of cognitive dissonance
      •  
      • ☺ Cultivation Theory
      • ☺ Theory of uses and gratifications
    • Agenda Setting
      • The pattern of news coverage of a particular topic helps to determine what the public perceives as important
      • In other words, the media sets the agenda
    • Journalism
      • The main roles of the media in liberal democracies:
      • To inform
      • To faciliate communication between citizens and governments
      • To be watch dog
      © Dr Andrej Školkay