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Todd Levy - Social Fundraising
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Todd Levy - Social Fundraising

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  • 1. SOCIAL FUNDRAISING: best practices & key metrics [ Todd Levy Managing Partner of DonorDrive by Global Cloud ] CONNECT WITH ME ON
  • 2. AGENDATrends in FundraisingBest PracticesChecklistQuestions
  • 3. TRENDS IN FUNDRAISING and how social media plays a key role
  • 4. the new DONORSmall wallets, BIG NetworksWant to know wheretheir money goes$50 donor connected tonetwork of $5K, $10K, $20K
  • 5. rise of theMILLENNIALSPassionate, want to engage physicallyHistory of community serviceHave developed extensive social networks
  • 6. “ I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service. ” Zac Johnson, Children’s Miracle Network Hospitals
  • 7. everybody’s GIVING ONLINE75%< 40 yrs old 64% 40 - 59 yrs old 51% 60+ yrs old of donors in age bracket gave online in 2011 Dunham + Company
  • 8. BUT HOW BIG IS THE ROLE OFSOCIAL MEDIA IN DOLLARS?
  • 9. of final donations came through13.27% social media. 13.3% 55.6% 27.1% Numbers from DonorDrive
  • 10. When compared to organicsearch Social Media wasresponsible for 345% more offinal donations. Numbers from DonorDrive
  • 11. facebook plays the biggest role IN DONATIONS 95.85% Facebook 2.2% Other 1.95% Twitter Numbers from DonorDrive
  • 12. people give toPEOPLE THEY KNOWThose using Facebook through DonorDrive raised78% more than those who didn’tThose who used Twitter through DonorDrive raised7% more than those who didn’t Numbers from DonorDrive
  • 13. ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you
  • 14. effective fundraising software makes itEASY FOR PARTICIPANT & DONOR Event sign up, email & tweet in minutes Visitors can tweet and like a page Automatic social sends when a donation happens Fundraising badges allow anyone with web space to promote participants & your cause
  • 15. fundraising badges can be embedded ANYWHERE ON THE WEB
  • 16. THEY’RE DOING THE RAISING you amplify it.Some non-profits are making excellent useof online fundraising through social media
  • 17. CLIMATE RIDEPuts Twitter & Flickr feed on main site
  • 18. IRISH PUBUses Facebook topromote “Tour DeShore” training
  • 19. CLIMATE CYCLESets up laptops atevents for a GoogleHangout
  • 20. DANCE MARATHONSUse a hashtag#ftk “for the kids” hashtag unitesDance Marathons nationallyTweeted 7500 times
  • 21. BEST PRACTICES
  • 22. encourage themTO TELL THEIR STORYCoax participants topersonalize theirFundraising Pageswith stories, photos& video
  • 23. Those that customize their page raise 20% more than those who didn’t Numbers from DonorDrive
  • 24. MAKE FUNDRAISING EASY.More participation is directly related to howsimple you make it for participants & donors
  • 25. MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE
  • 26. COACH PARTICIPANTS ON FUNDRAISING
  • 27. PROMOTE SUCCESS RESULTS
  • 28. MAKE IT CLEAR WHERE THEIR MONEY GOES
  • 29. PERSONIFY YOUR CAUSE CMN Hospitals Miracle Kids
  • 30. monitor yourSOCIAL MEDIA SUCCESS Crowdbooster Tweetdeck gives you realtime tweet & hashtag monitoring Topsy tracks the micro-history of a hashtag in detail Bit.ly can create shortened links that can be tracked Hubspot has a concise ebook on monitoring social media
  • 31. talk with millennials OVER SOCIAL MEDIA77% have smartphones82% have communicated with a cause byFacebook & Twitter17% have tweeted from a non-profit eventMillennial Impact Report
  • 32. CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors
  • 33. LEARN ABOUT millennialsDownload the Millennial Impact Report 2012 Download the Engaging Millennials PDF
  • 34. Questions?
  • 35. VALUABLE RESOURCES for social fundraising http://bit.ly/MB7nFG