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Todd Levy - Social Fundraising
 

Todd Levy - Social Fundraising

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    Todd Levy - Social Fundraising Todd Levy - Social Fundraising Presentation Transcript

    • SOCIAL FUNDRAISING: best practices & key metrics [ Todd Levy Managing Partner of DonorDrive by Global Cloud ] CONNECT WITH ME ON
    • AGENDATrends in FundraisingBest PracticesChecklistQuestions
    • TRENDS IN FUNDRAISING and how social media plays a key role
    • the new DONORSmall wallets, BIG NetworksWant to know wheretheir money goes$50 donor connected tonetwork of $5K, $10K, $20K
    • rise of theMILLENNIALSPassionate, want to engage physicallyHistory of community serviceHave developed extensive social networks
    • “ I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service. ” Zac Johnson, Children’s Miracle Network Hospitals
    • everybody’s GIVING ONLINE75%< 40 yrs old 64% 40 - 59 yrs old 51% 60+ yrs old of donors in age bracket gave online in 2011 Dunham + Company
    • BUT HOW BIG IS THE ROLE OFSOCIAL MEDIA IN DOLLARS?
    • of final donations came through13.27% social media. 13.3% 55.6% 27.1% Numbers from DonorDrive
    • When compared to organicsearch Social Media wasresponsible for 345% more offinal donations. Numbers from DonorDrive
    • facebook plays the biggest role IN DONATIONS 95.85% Facebook 2.2% Other 1.95% Twitter Numbers from DonorDrive
    • people give toPEOPLE THEY KNOWThose using Facebook through DonorDrive raised78% more than those who didn’tThose who used Twitter through DonorDrive raised7% more than those who didn’t Numbers from DonorDrive
    • ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you
    • effective fundraising software makes itEASY FOR PARTICIPANT & DONOR Event sign up, email & tweet in minutes Visitors can tweet and like a page Automatic social sends when a donation happens Fundraising badges allow anyone with web space to promote participants & your cause
    • fundraising badges can be embedded ANYWHERE ON THE WEB
    • THEY’RE DOING THE RAISING you amplify it.Some non-profits are making excellent useof online fundraising through social media
    • CLIMATE RIDEPuts Twitter & Flickr feed on main site
    • IRISH PUBUses Facebook topromote “Tour DeShore” training
    • CLIMATE CYCLESets up laptops atevents for a GoogleHangout
    • DANCE MARATHONSUse a hashtag#ftk “for the kids” hashtag unitesDance Marathons nationallyTweeted 7500 times
    • BEST PRACTICES
    • encourage themTO TELL THEIR STORYCoax participants topersonalize theirFundraising Pageswith stories, photos& video
    • Those that customize their page raise 20% more than those who didn’t Numbers from DonorDrive
    • MAKE FUNDRAISING EASY.More participation is directly related to howsimple you make it for participants & donors
    • MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE
    • COACH PARTICIPANTS ON FUNDRAISING
    • PROMOTE SUCCESS RESULTS
    • MAKE IT CLEAR WHERE THEIR MONEY GOES
    • PERSONIFY YOUR CAUSE CMN Hospitals Miracle Kids
    • monitor yourSOCIAL MEDIA SUCCESS Crowdbooster Tweetdeck gives you realtime tweet & hashtag monitoring Topsy tracks the micro-history of a hashtag in detail Bit.ly can create shortened links that can be tracked Hubspot has a concise ebook on monitoring social media
    • talk with millennials OVER SOCIAL MEDIA77% have smartphones82% have communicated with a cause byFacebook & Twitter17% have tweeted from a non-profit eventMillennial Impact Report
    • CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors
    • LEARN ABOUT millennialsDownload the Millennial Impact Report 2012 Download the Engaging Millennials PDF
    • Questions?
    • VALUABLE RESOURCES for social fundraising http://bit.ly/MB7nFG