Todd Levy, DonorDrive, Social Fundraising

SOCIAL FUNDRAISING: best practices & key metrics [ Todd Levy Managing Partner of DonorDrive by Global Cloud ] CONNECT WITH ME ON

AGENDATrends in FundraisingBest PracticesChecklistQuestions

TRENDS IN FUNDRAISING and how social media plays a key role

the new DONORSmall wallets, BIG NetworksWant to know wheretheir money goes$50 donor connected tonetwork of $5K, $10K, $20K

rise of theMILLENNIALSPassionate, want to engage physicallyHistory of community serviceHave developed extensive social networks

“ I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service. ” Zac Johnson, Children’s Miracle Network Hospitals

everybody’s GIVING ONLINE75%< 40 yrs old 64% 40 - 59 yrs old 51% 60+ yrs old of donors in age bracket gave online in 2011 Dunham + Company

BUT HOW BIG IS THE ROLE OFSOCIAL MEDIA IN DOLLARS?

of final donations came through13.27% social media. 13.3% 55.6% 27.1% Numbers from DonorDrive

When compared to organicsearch Social Media wasresponsible for 345% more offinal donations. Numbers from DonorDrive

facebook plays the biggest role IN DONATIONS 95.85% Facebook 2.2% Other 1.95% Twitter Numbers from DonorDrive

people give toPEOPLE THEY KNOWThose using Facebook through DonorDrive raised78% more than those who didn’tThose who used Twitter through DonorDrive raised7% more than those who didn’t Numbers from DonorDrive

ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you

effective fundraising software makes itEASY FOR PARTICIPANT & DONOR Event sign up, email & tweet in minutes Visitors can tweet and like a page Automatic social sends when a donation happens Fundraising badges allow anyone with web space to promote participants & your cause

fundraising badges can be embedded ANYWHERE ON THE WEB

THEY’RE DOING THE RAISING you amplify it.Some non-profits are making excellent useof online fundraising through social media

CLIMATE RIDEPuts Twitter & Flickr feed on main site

IRISH PUBUses Facebook topromote “Tour DeShore” training

CLIMATE CYCLESets up laptops atevents for a GoogleHangout

DANCE MARATHONSUse a hashtag#ftk “for the kids” hashtag unitesDance Marathons nationallyTweeted 7500 times

BEST PRACTICES

encourage themTO TELL THEIR STORYCoax participants topersonalize theirFundraising Pageswith stories, photos& video

Those that customize their page raise 20% more than those who didn’t Numbers from DonorDrive

MAKE FUNDRAISING EASY.More participation is directly related to howsimple you make it for participants & donors

MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE

COACH PARTICIPANTS ON FUNDRAISING

PROMOTE SUCCESS RESULTS

MAKE IT CLEAR WHERE THEIR MONEY GOES

PERSONIFY YOUR CAUSE CMN Hospitals Miracle Kids

monitor yourSOCIAL MEDIA SUCCESS Crowdbooster Tweetdeck gives you realtime tweet & hashtag monitoring Topsy tracks the micro-history of a hashtag in detail Bit.ly can create shortened links that can be tracked Hubspot has a concise ebook on monitoring social media

talk with millennials OVER SOCIAL MEDIA77% have smartphones82% have communicated with a cause byFacebook & Twitter17% have tweeted from a non-proﬁt eventMillennial Impact Report

CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors

LEARN ABOUT millennialsDownload the Millennial Impact Report 2012 Download the Engaging Millennials PDF

Questions?

VALUABLE RESOURCES for social fundraising http://bit.ly/MB7nFG

Todd Levy, DonorDrive, Social Fundraising

by Social Media for Nonprofits on Jun 26, 2012

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