Todd Levy, DonorDrive, Social Fundraising

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Social Fundraising Best Practices & Key Metrics:

In this data-driven session, we’ll profile insights into social fundraising trends, key metrics, and key analytics your organization should be leveraging. Our speaker will demonstrate how your nonprofit can increase revenue and gain new donors by providing tools to tap into your constituents’ social networks.

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Todd Levy, DonorDrive, Social Fundraising

  1. 1. SOCIAL FUNDRAISING: best practices & key metrics [ Todd Levy Managing Partner of DonorDrive by Global Cloud ] CONNECT WITH ME ON
  2. 2. AGENDATrends in FundraisingBest PracticesChecklistQuestions
  3. 3. TRENDS IN FUNDRAISING and how social media plays a key role
  4. 4. the new DONORSmall wallets, BIG NetworksWant to know wheretheir money goes$50 donor connected tonetwork of $5K, $10K, $20K
  5. 5. rise of theMILLENNIALSPassionate, want to engage physicallyHistory of community serviceHave developed extensive social networks
  6. 6. “ I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service. ” Zac Johnson, Children’s Miracle Network Hospitals
  7. 7. everybody’s GIVING ONLINE75%< 40 yrs old 64% 40 - 59 yrs old 51% 60+ yrs old of donors in age bracket gave online in 2011 Dunham + Company
  8. 8. BUT HOW BIG IS THE ROLE OFSOCIAL MEDIA IN DOLLARS?
  9. 9. of final donations came through13.27% social media. 13.3% 55.6% 27.1% Numbers from DonorDrive
  10. 10. When compared to organicsearch Social Media wasresponsible for 345% more offinal donations. Numbers from DonorDrive
  11. 11. facebook plays the biggest role IN DONATIONS 95.85% Facebook 2.2% Other 1.95% Twitter Numbers from DonorDrive
  12. 12. people give toPEOPLE THEY KNOWThose using Facebook through DonorDrive raised78% more than those who didn’tThose who used Twitter through DonorDrive raised7% more than those who didn’t Numbers from DonorDrive
  13. 13. ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you
  14. 14. effective fundraising software makes itEASY FOR PARTICIPANT & DONOR Event sign up, email & tweet in minutes Visitors can tweet and like a page Automatic social sends when a donation happens Fundraising badges allow anyone with web space to promote participants & your cause
  15. 15. fundraising badges can be embedded ANYWHERE ON THE WEB
  16. 16. THEY’RE DOING THE RAISING you amplify it.Some non-profits are making excellent useof online fundraising through social media
  17. 17. CLIMATE RIDEPuts Twitter & Flickr feed on main site
  18. 18. IRISH PUBUses Facebook topromote “Tour DeShore” training
  19. 19. CLIMATE CYCLESets up laptops atevents for a GoogleHangout
  20. 20. DANCE MARATHONSUse a hashtag#ftk “for the kids” hashtag unitesDance Marathons nationallyTweeted 7500 times
  21. 21. BEST PRACTICES
  22. 22. encourage themTO TELL THEIR STORYCoax participants topersonalize theirFundraising Pageswith stories, photos& video
  23. 23. Those that customize their page raise 20% more than those who didn’t Numbers from DonorDrive
  24. 24. MAKE FUNDRAISING EASY.More participation is directly related to howsimple you make it for participants & donors
  25. 25. MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE
  26. 26. COACH PARTICIPANTS ON FUNDRAISING
  27. 27. PROMOTE SUCCESS RESULTS
  28. 28. MAKE IT CLEAR WHERE THEIR MONEY GOES
  29. 29. PERSONIFY YOUR CAUSE CMN Hospitals Miracle Kids
  30. 30. monitor yourSOCIAL MEDIA SUCCESS Crowdbooster Tweetdeck gives you realtime tweet & hashtag monitoring Topsy tracks the micro-history of a hashtag in detail Bit.ly can create shortened links that can be tracked Hubspot has a concise ebook on monitoring social media
  31. 31. talk with millennials OVER SOCIAL MEDIA77% have smartphones82% have communicated with a cause byFacebook & Twitter17% have tweeted from a non-profit eventMillennial Impact Report
  32. 32. CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors
  33. 33. LEARN ABOUT millennialsDownload the Millennial Impact Report 2012 Download the Engaging Millennials PDF
  34. 34. Questions?
  35. 35. VALUABLE RESOURCES for social fundraising http://bit.ly/MB7nFG

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