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Todd Levy, DonorDrive, Social Fundraising
 

Todd Levy, DonorDrive, Social Fundraising

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Social Fundraising Best Practices & Key Metrics: ...

Social Fundraising Best Practices & Key Metrics:

In this data-driven session, we’ll profile insights into social fundraising trends, key metrics, and key analytics your organization should be leveraging. Our speaker will demonstrate how your nonprofit can increase revenue and gain new donors by providing tools to tap into your constituents’ social networks.

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    Todd Levy, DonorDrive, Social Fundraising Todd Levy, DonorDrive, Social Fundraising Presentation Transcript

    • SOCIAL FUNDRAISING: best practices & key metrics [ Todd Levy Managing Partner of DonorDrive by Global Cloud ] CONNECT WITH ME ON
    • AGENDATrends in FundraisingBest PracticesChecklistQuestions
    • TRENDS IN FUNDRAISING and how social media plays a key role
    • the new DONORSmall wallets, BIG NetworksWant to know wheretheir money goes$50 donor connected tonetwork of $5K, $10K, $20K
    • rise of theMILLENNIALSPassionate, want to engage physicallyHistory of community serviceHave developed extensive social networks
    • “ I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service. ” Zac Johnson, Children’s Miracle Network Hospitals
    • everybody’s GIVING ONLINE75%< 40 yrs old 64% 40 - 59 yrs old 51% 60+ yrs old of donors in age bracket gave online in 2011 Dunham + Company
    • BUT HOW BIG IS THE ROLE OFSOCIAL MEDIA IN DOLLARS?
    • of final donations came through13.27% social media. 13.3% 55.6% 27.1% Numbers from DonorDrive
    • When compared to organicsearch Social Media wasresponsible for 345% more offinal donations. Numbers from DonorDrive
    • facebook plays the biggest role IN DONATIONS 95.85% Facebook 2.2% Other 1.95% Twitter Numbers from DonorDrive
    • people give toPEOPLE THEY KNOWThose using Facebook through DonorDrive raised78% more than those who didn’tThose who used Twitter through DonorDrive raised7% more than those who didn’t Numbers from DonorDrive
    • ONLINE & SOCIAL TOOLSgive them the tools & they’ll raise money for you
    • effective fundraising software makes itEASY FOR PARTICIPANT & DONOR Event sign up, email & tweet in minutes Visitors can tweet and like a page Automatic social sends when a donation happens Fundraising badges allow anyone with web space to promote participants & your cause
    • fundraising badges can be embedded ANYWHERE ON THE WEB
    • THEY’RE DOING THE RAISING you amplify it.Some non-profits are making excellent useof online fundraising through social media
    • CLIMATE RIDEPuts Twitter & Flickr feed on main site
    • IRISH PUBUses Facebook topromote “Tour DeShore” training
    • CLIMATE CYCLESets up laptops atevents for a GoogleHangout
    • DANCE MARATHONSUse a hashtag#ftk “for the kids” hashtag unitesDance Marathons nationallyTweeted 7500 times
    • BEST PRACTICES
    • encourage themTO TELL THEIR STORYCoax participants topersonalize theirFundraising Pageswith stories, photos& video
    • Those that customize their page raise 20% more than those who didn’t Numbers from DonorDrive
    • MAKE FUNDRAISING EASY.More participation is directly related to howsimple you make it for participants & donors
    • MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE
    • COACH PARTICIPANTS ON FUNDRAISING
    • PROMOTE SUCCESS RESULTS
    • MAKE IT CLEAR WHERE THEIR MONEY GOES
    • PERSONIFY YOUR CAUSE CMN Hospitals Miracle Kids
    • monitor yourSOCIAL MEDIA SUCCESS Crowdbooster Tweetdeck gives you realtime tweet & hashtag monitoring Topsy tracks the micro-history of a hashtag in detail Bit.ly can create shortened links that can be tracked Hubspot has a concise ebook on monitoring social media
    • talk with millennials OVER SOCIAL MEDIA77% have smartphones82% have communicated with a cause byFacebook & Twitter17% have tweeted from a non-profit eventMillennial Impact Report
    • CHECKLISTGet serious about social mediaAsk for feedbackDon’t forget about emailTrack social metricsLearn about new donors
    • LEARN ABOUT millennialsDownload the Millennial Impact Report 2012 Download the Engaging Millennials PDF
    • Questions?
    • VALUABLE RESOURCES for social fundraising http://bit.ly/MB7nFG