The Secret Sauce of Fundraising: Facebook Causes

by Social Media for Nonprofits on Jul 18, 2011

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Sarah Koch, Manager of Nonprofit Services ...

Sarah Koch, Manager of Nonprofit Services
Facebook Causes

Want to learn how nonprofits just like yours have raised over $33 million through
online community building, storytelling, and viral, peer-to-peer promotion on
Facebook? In this session, Sarah will show off new tools, give you the ‘secret sauce’
of what’s working and what isn’t, and provide all the information you need to start
effective fundraising campaigns on social media.

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The Secret Sauce of Fundraising: Facebook Causes — Presentation Transcript

Social Media for Nonprofits July 14, 2011 “ The Secret Sauce of Social Media Fundraising” Sarah Koch Senior Manager of Nonprofit Services

In the Next 20 Minutes…

You’ve Built an Online Community…

Secret Sauce Rule #1: Build Community

Communicate Regularly

Ask Questions, Answer Questions

Send great media

Give them what they want

Give recognition your most

active supporters

Causes: Who We Are

Largest platform for activism and cause-minded people on the internet

150 million people have joined a cause

500,000 causes about every topic – local, global, spanning issue areas, half are fundraising

17,000 nonprofit partners

$30,000 in donations every day – over $35 million total

Founders: Joe Green & Sean Parker

Sean co-founded Facebook, Napster, and Plaxo

Joe founded Essembly.com, the first political social network

Consumer Internet + Grassroots Organizing

Secret Sauce Rule #2: Give the People What They Want

What am I donating to?

Why does my donation matter?

Why now?

What we know works

Tangible impact

Storytelling

Inspiring videos and photos

Peer-to-peer fundraising

Causes Fundraising Projects

Why Is This Effective?

Tested, customizable, and easy donation pages

The “Big Donor Experience”

Peer-to-peer fundraising through Facebook

Easy Promotion: Unique URL, Facebook Page & Causes integration

Customized Donation Page

Making it Social – News Feed “ Tell your friends why they should donate too”

Making it Social – Facebook Requests

The “Big Donor Experience”

Automatic Thank-You Note

Nonprofit Tools for Tracking & Follow-Up Download Donor Contact Information Email Donors http://nonprofits.causes.com

Secret Sauce Rule #3: Cross-Channel Promotion, and a lot of it Website Email Blog Facebook Page Twitter Cause Community

On Facebook Pages

Messages to Facebook Page Followers

Secret Sauce Rule #4: Create Excitement and Momentum

Launch! Start your Project at www.causes.com/donate

Video about why your project matters

Profile someone who donated

Half-way there!

Video from you saying why you care

Profile someone who will be impacted by the project

$500 to go!

FUNDED! THANK YOU!

Update #1

Update #2

Case Study: Trees, Water + People

Successful Causes Fundraising Projects

Thank you! Become a Nonprofit Partner at http://nonprofits.causes.com And contact our Nonprofit Services Team: [email_address] and http://exchange.causes.com

Shana Masterson , Associate Director, Interactive Fundraising & Engagement at American Diabetes Association I'm having a hard time viewing a lot of this presentation, but I am very interested. I'm seeing white boxes with no content. I've tried in a few different browsers. 9 months ago

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The Secret Sauce of Fundraising: Facebook Causes

by Social Media for Nonprofits on Jul 18, 2011

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The Secret Sauce of Fundraising: Facebook Causes — Presentation Transcript