Storytelling in Sensitive Situations- American Red Cross

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Colin Downey, Director of Communications, The American Red Cross, Western Washington Region …

Colin Downey, Director of Communications, The American Red Cross, Western Washington Region

Twitter Handle: @ColinD15
Finding the balance of what is appropriate information sharing during crisis and disaster is no perfect science. Colin will discuss how compassion, ethics and training can create a framework to allow for quick – and hopefully correct – decision making in sensitive situations.

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  • Be Accurate: The truth is everything. Be sure any news you report has been verified.
    Be Relevant: Post content that invites responses, then stay engaged.
    Be Considerate: Do not inflame others. Treat others as you’d like to be treated.
    Be Transparent: If you make a mistake, admit it. Be upfront and quick with your correction.
    Be Human: The social web is like a dinner party. Be yourself, but with good manners.
    Be Compassionate: Even though you may never meet those you’re interacting with, be a friend.
  • Oso.
  • Be Accurate: The truth is everything. Be sure any news you report has been verified.
    Be Relevant: Post content that invites responses, then stay engaged.
    Be Considerate: Do not inflame others. Treat others as you’d like to be treated.
    Be Transparent: If you make a mistake, admit it. Be upfront and quick with your correction.
    Be Human: The social web is like a dinner party. Be yourself, but with good manners.
    Be Compassionate: Even though you may never meet those you’re interacting with, be a friend.

Transcript

  • 1. Storytelling in Sensitive Situations Colin Downey
  • 2. Seven Fundamental Principles of the International Red Cross and Red Cross Crescent Humanity Independence Voluntary Service Impartiality Unity Neutrality Universality
  • 3. Being a Good Social Citizen Be Accurate Be Relevant Be Considerate Be Transparent Be Human Be Compassionate
  • 4. Oso Landslide
  • 5. Being a Good Social Citizen
  • 6. What was he getting at? Know your organization’s mission and principles. Prepare: Use staff and volunteer trainings to share your philosophy. Be human.
  • 7. Questions?