Storytelling in
Sensitive Situations
Colin Downey
Seven Fundamental Principles of the
International Red Cross and
Red Cross Crescent
Humanity
Independence
Voluntary Service...
Being a Good Social Citizen
Be Accurate
Be Relevant
Be Considerate
Be Transparent
Be Human
Be Compassionate
Oso Landslide
Being a Good Social Citizen
What was he getting at?
Know your organization’s mission and principles.
Prepare: Use staff and volunteer trainings
to sha...
Questions?
Storytelling in Sensitive Situations- American Red Cross
Storytelling in Sensitive Situations- American Red Cross
Storytelling in Sensitive Situations- American Red Cross
Storytelling in Sensitive Situations- American Red Cross
Storytelling in Sensitive Situations- American Red Cross
Storytelling in Sensitive Situations- American Red Cross
Storytelling in Sensitive Situations- American Red Cross
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Storytelling in Sensitive Situations- American Red Cross

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Colin Downey, Director of Communications, The American Red Cross, Western Washington Region

Twitter Handle: @ColinD15
Finding the balance of what is appropriate information sharing during crisis and disaster is no perfect science. Colin will discuss how compassion, ethics and training can create a framework to allow for quick – and hopefully correct – decision making in sensitive situations.

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  • Be Accurate: The truth is everything. Be sure any news you report has been verified.
    Be Relevant: Post content that invites responses, then stay engaged.
    Be Considerate: Do not inflame others. Treat others as you’d like to be treated.
    Be Transparent: If you make a mistake, admit it. Be upfront and quick with your correction.
    Be Human: The social web is like a dinner party. Be yourself, but with good manners.
    Be Compassionate: Even though you may never meet those you’re interacting with, be a friend.
  • Oso.
  • Be Accurate: The truth is everything. Be sure any news you report has been verified.
    Be Relevant: Post content that invites responses, then stay engaged.
    Be Considerate: Do not inflame others. Treat others as you’d like to be treated.
    Be Transparent: If you make a mistake, admit it. Be upfront and quick with your correction.
    Be Human: The social web is like a dinner party. Be yourself, but with good manners.
    Be Compassionate: Even though you may never meet those you’re interacting with, be a friend.
  • Transcript of "Storytelling in Sensitive Situations- American Red Cross"

    1. 1. Storytelling in Sensitive Situations Colin Downey
    2. 2. Seven Fundamental Principles of the International Red Cross and Red Cross Crescent Humanity Independence Voluntary Service Impartiality Unity Neutrality Universality
    3. 3. Being a Good Social Citizen Be Accurate Be Relevant Be Considerate Be Transparent Be Human Be Compassionate
    4. 4. Oso Landslide
    5. 5. Being a Good Social Citizen
    6. 6. What was he getting at? Know your organization’s mission and principles. Prepare: Use staff and volunteer trainings to share your philosophy. Be human.
    7. 7. Questions?

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