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Transcript

  • 1. Social Media with A Punch! Recruit, Engage & ActivateNonprofit Resource Center October 3, 2012
  • 2. 12 Cities. 14 Events.4 Countries. 5,000 Nonprofits.
  • 3. Create an Integrated Marketing Plan• Objectives• Audiences
  • 4. Create an Integrated Marketing Plan• Strategies• Tactics• Timelines• Budgets
  • 5. Create an Integrated Marketing Plan• Social Media: Facebook,Twitter, FourSquare,Blog
  • 6. Create an Integrated Marketing Plan• Email/Newsletters• Search Engine Optimization
  • 7. Create an Integrated Marketing Plan• Public Relations• Direct Mail• Partners• Events• Phone
  • 8. Create an Integrated Marketing Plan• Forecast Time, Money,& People• Allocate Responsibilities
  • 9. Create anEditorial Calendar
  • 10. Create an Editorial Calendar• By Date & Time • Focus/Content • Media (Photos, Video) • Author • Platform
  • 11. Use Scheduling Tools
  • 12. RECRUIT: Identify Your Audience• History & Experience• Facebook Insights• Google Analytics• RowFeeder.com/reports
  • 13. RECRUIT: Facebook• Invite People• Post Photos & Videos• Create Events• Facebook Ads
  • 14. RECRUIT: Twitter• Low Hanging Fruit• Post Regularly• RT Often & Liberally• Following Others• Create a Hashtag• Participate In #ff
  • 15. ENGAGE:Best Practices
  • 16. ENGAGE:Ask Questions
  • 17. ENGAGE: Timing is Everything• Morning: 8 – 9AM• Lunch: 12 – 1PM• End of Day: 4:30 – 6PM• Night: 9:30 – 11PM
  • 18. ENGAGE:Become a Curator
  • 19. ENGAGE:Recognize & Respond
  • 20. ENGAGE:Tie In Live Events
  • 21. ENGAGE Across Platforms• Facebook: Tagging, Polls• Twitter: Links, DMs, @s• Google+: Hangouts• FourSquare: Claim YourSite, Check Ins, Badges
  • 22. ACTIVATE:Create Superfans
  • 23. ACTIVATE: Identify KeyInfluencers & Donors• Rowfeeder• Facebook Fan Page Analytics Report• Twitter Follower Analytics Report
  • 24. ACTIVATE: Identify KeyInfluencers & Donors• Engage & Interact Withyour Top 10%
  • 25. ACTIVATE: Identify KeyInfluencers & Donors• Celebrate Key Allies:Donors, Volunteers,& Milestones • Myriad Blogs & Posts
  • 26. ACTIVATE: Identify KeyInfluencers & Donors• Engage Key Allies inPersonal Asks• Contests Work Well
  • 27. ACTIVATE:ShareThis Widgets
  • 28. ACTIVATE:Committees & Captains• Goals• Training• Materials
  • 29. ACTIVATE: Public Relations• Media Relations• Blogger Outreach
  • 30. ACTIVATE:Facilitate Storytelling
  • 31. CASE STUDIES
  • 32. Greater Boston – PiP 2009Popular Vote Winner: Paragon Carousel (1928)
  • 33. RESOURCE REVIEW• www.facebook.com/nonprofits• www.google.com/nonprofits• www.bethkanter.org• www.nten.org
  • 34. RESOURCE REVIEW• www.socialbrite.org• www.MediaBistro.com• www.SocialFresh.com
  • 35. Thank You!Ritu@SM4NP.org @RituSharma1