Social Media with a Punch!

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Social Media with a Punch!

  1. 1. Social Media with A Punch! Recruit, Engage & ActivateNonprofit Resource Center October 3, 2012
  2. 2. 12 Cities. 14 Events.4 Countries. 5,000 Nonprofits.
  3. 3. Create an Integrated Marketing Plan• Objectives• Audiences
  4. 4. Create an Integrated Marketing Plan• Strategies• Tactics• Timelines• Budgets
  5. 5. Create an Integrated Marketing Plan• Social Media: Facebook,Twitter, FourSquare,Blog
  6. 6. Create an Integrated Marketing Plan• Email/Newsletters• Search Engine Optimization
  7. 7. Create an Integrated Marketing Plan• Public Relations• Direct Mail• Partners• Events• Phone
  8. 8. Create an Integrated Marketing Plan• Forecast Time, Money,& People• Allocate Responsibilities
  9. 9. Create anEditorial Calendar
  10. 10. Create an Editorial Calendar• By Date & Time • Focus/Content • Media (Photos, Video) • Author • Platform
  11. 11. Use Scheduling Tools
  12. 12. RECRUIT: Identify Your Audience• History & Experience• Facebook Insights• Google Analytics• RowFeeder.com/reports
  13. 13. RECRUIT: Facebook• Invite People• Post Photos & Videos• Create Events• Facebook Ads
  14. 14. RECRUIT: Twitter• Low Hanging Fruit• Post Regularly• RT Often & Liberally• Following Others• Create a Hashtag• Participate In #ff
  15. 15. ENGAGE:Best Practices
  16. 16. ENGAGE:Ask Questions
  17. 17. ENGAGE: Timing is Everything• Morning: 8 – 9AM• Lunch: 12 – 1PM• End of Day: 4:30 – 6PM• Night: 9:30 – 11PM
  18. 18. ENGAGE:Become a Curator
  19. 19. ENGAGE:Recognize & Respond
  20. 20. ENGAGE:Tie In Live Events
  21. 21. ENGAGE Across Platforms• Facebook: Tagging, Polls• Twitter: Links, DMs, @s• Google+: Hangouts• FourSquare: Claim YourSite, Check Ins, Badges
  22. 22. ACTIVATE:Create Superfans
  23. 23. ACTIVATE: Identify KeyInfluencers & Donors• Rowfeeder• Facebook Fan Page Analytics Report• Twitter Follower Analytics Report
  24. 24. ACTIVATE: Identify KeyInfluencers & Donors• Engage & Interact Withyour Top 10%
  25. 25. ACTIVATE: Identify KeyInfluencers & Donors• Celebrate Key Allies:Donors, Volunteers,& Milestones • Myriad Blogs & Posts
  26. 26. ACTIVATE: Identify KeyInfluencers & Donors• Engage Key Allies inPersonal Asks• Contests Work Well
  27. 27. ACTIVATE:ShareThis Widgets
  28. 28. ACTIVATE:Committees & Captains• Goals• Training• Materials
  29. 29. ACTIVATE: Public Relations• Media Relations• Blogger Outreach
  30. 30. ACTIVATE:Facilitate Storytelling
  31. 31. CASE STUDIES
  32. 32. Greater Boston – PiP 2009Popular Vote Winner: Paragon Carousel (1928)
  33. 33. RESOURCE REVIEW• www.facebook.com/nonprofits• www.google.com/nonprofits• www.bethkanter.org• www.nten.org
  34. 34. RESOURCE REVIEW• www.socialbrite.org• www.MediaBistro.com• www.SocialFresh.com
  35. 35. Thank You!Ritu@SM4NP.org @RituSharma1

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