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Robert Michael Murray: Power of Story Telling

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Closing Keynote: Storytelling Across Platforms

Closing Keynote: Storytelling Across Platforms
Robert Michael Murray, VP of Social Media,
National Geographic

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Robert Michael Murray: Power of Story Telling Robert Michael Murray: Power of Story Telling Presentation Transcript

  • The Power of Stories Robert Michael Murray, Vice President Social Media National Geographic; Washington DC, July 14, 2011Friday, July 15, 2011
  • Stories stir our emotions, open our imagination and may even inspire us to greatness. At its very essence storytelling is simply the conveying of ideas or events in words, images, and sounds. And throughout the course of history stories, or narratives, have been shared in every culture as a means of entertainment, education, and cultural preservation—in order to instill values and beliefs.Friday, July 15, 2011
  • Father and son baseball batting lesson in the Cloisters Park, Morro Bay, CA by Mike Baird, FlickrFriday, July 15, 2011
  • Father and son baseball batting lesson in the Cloisters Park, Morro Bay, CA by Mike Baird, Flickr Nike, Hope SoloFriday, July 15, 2011
  • Father and son baseball batting lesson in the Cloisters Park, Morro Bay, CA by Mike Baird, FlickrFriday, July 15, 2011
  • Father and son baseball batting lesson in the Cloisters Park, Morro Bay, CA by Mike Baird, FlickrFriday, July 15, 2011
  • Father and son baseball batting lesson in the Cloisters Park, Morro Bay, CA by Mike Baird, FlickrFriday, July 15, 2011
  • Father and son baseball batting lesson in the Cloisters Park, Morro Bay, CA by Mike Baird, FlickrFriday, July 15, 2011
  • Father and son baseball batting lesson in the Cloisters Park, Morro Bay, CA by Mike Baird, FlickrFriday, July 15, 2011
  • Friday, July 15, 2011
  • 121 MILLION PEOPLE WORLDWIDE SUFFER FROM DEPRESSION ** 2/3 OF THOSE SUFFERING FROM DEPRESSION NEVER SEEK TREATMENT ** UNTREATED DEPRESSION IS THE NUMBER ONE CAUSE OF SUICIDE ** SUICIDE IS THE THIRD LEADING CAUSE OF DEATH AMONG TEENAGERSFriday, July 15, 2011
  • Jamie Tworkowski is the founder of a non-profit called To Write Love On Her Arms (TWLOHA) aimed at helping high risk young people combat depression, self injury, and addiction by meeting them where they are, online.Friday, July 15, 2011
  • TWLOHA founder Jamie Tworkowski: The Power of A Single Story. http://vimeo.com/7348535Friday, July 15, 2011
  • http://www.fanpop.com/spots/to-write-love-on-her-arms/images/10623484/title/twloha-3-photoFriday, July 15, 2011
  • http://fc06.deviantart.net/fs29/f/2008/050/8/7/TWLOHA___tribute__by_MariJoanna.jpgFriday, July 15, 2011
  • Friday, July 15, 2011
  • “That’s what keeps us going, and that’s what is encouraging. We hear stories of people stepping into counseling or stepping into treatment and people calling a crisis hotline or suicide hotline or just people getting into a community and beginning to feel less alone because of it. There’s a certain stigma that keeps people from taking those steps so we’re more than anything just trying to encourage, invite and challenge people to take that first step.” ~ Jamie Tworkowski, Tonic.com, March 31, 2011Friday, July 15, 2011
  • 110000001110000011100111100010000001001000001110 stories are0000110001110001 meaningful111101010100001111100011100111110010100110100010Friday, July 15, 2011
  • The 10 Functions of Storytelling 6. Concisely communicate 1. Explain origins. complex history. 2. Define individual and group 7. Communicate moral and ethical identity. positions and the transference 3. Communicate tradition and and preservation of values. delineate taboo. 8. Illustrate relationships to, and 4. Simplify and provide with, authority. perspective; reduce complex 9. Describe appropriate responses problems to a series of easily to life or model behaviors. digested principles. 10.Define reward and detail the 5. Illustrate the natural order of paths to salvation and things. damnation. The 10 Functions of Storytelling, Ryan Mathews What’s Your Story?Friday, July 15, 2011
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  • 1100000011100000 stories are11100111100010000001001000001110 enjoyable0000110001110001111101010100001111100011100111110010100110100010Friday, July 15, 2011
  • “I don’t want to be coy or some type of jerk or be withholding—it’s not a Machiavellian sort of thing—it’s literally wanting people to have a good time and to have a little bit of a surprising time,” [J.J. Abrams] said. “So whenever I’m trying to keep things quiet, it is 100 percent an effort to make the experience of actually seeing the movie or TV show more enjoyable for the viewers.” Are Box Office Failures (Green Lantern, X-Men, Super 8) a Bad Sign for Cars 2?, Forbes, June 24, 2011Friday, July 15, 2011
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  • 11000000111000001110011110001000000100100000111000001100011100011111010101000011 stories are1110001110011111 empowering0010100110100010Friday, July 15, 2011
  • “Good stories entertain: great stories allow people to discover themselves or some hitherto hidden aspect of themselves.” The 10 Functions of Storytelling, Ryan Mathews What’s Your Story?Friday, July 15, 2011
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  • 110000001110000011100111100010000001001000001110 stories are0000110001110001 sociable111101010100001111100011100111110010100110100010Friday, July 15, 2011
  • “In the end, storytelling comes down to two things: connection and engagement. Whether it’s a shaman relaying his vision around a sacred fire, a tribal elder handing down his people’s oral history, or a marketer pushing his or her newest line extension or service, it all comes down to these two fundamental elements.” The 10 Functions of Storytelling, Ryan Mathews What’s Your Story?Friday, July 15, 2011
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  • 11000000111000001110011110001000 1. stories are meaningful0001001000001110 2. stories are enjoyable0000110001110001 3. stories are empowering11110101010000111110001110011111 4. stories are sociable0010100110100010Friday, July 15, 2011
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  • "I was surprised.  The picture had a lot of significance for me and my father, but we didnt expect that the photo would touch so many other people." [Chris Bray] added, "The moment has stayed with me since that day, and is one of my fondest memories and childhood experiences."Friday, July 15, 2011
  • "When we change the way we communicate, we change society." -- Clay Shirky, Here Comes Everybody: The Power of Organizing Without OrganizationsFriday, July 15, 2011
  • STORYTELLING RESOURCES [1] Clark, Evelyn. Around the Corporate Campfire. Readers Digest: Asia. September 2007. [2] Simmons, Anne. The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling. New York: Basic Books, 2001/2006. [3] Mathews, Ryan. Whats You Story? Storytelling to Move Markets, Audiences, People, and Brands. [4] TWLOHA founder Jamie Tworkowski: The Power of A Single Story. http:// vimeo.com/7348535 [5] Michael Margolis, Brian Solis, Ed Shipul, Elizabeth Sosnow, Alan Levine, Gregg Morris, Kathy HansenFriday, July 15, 2011
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  • Robert Michael Murray facebook.com/robertmichaelmurray linkedin.com/in/robertmichaelmurray gowalla.com/robertmichaelmurray plancast.com/robertmichaelmurray robertmichaelmurray.com twitter.com/rmmdc Copyright 2011Friday, July 15, 2011