Leveraging Social Media for
Nonprofit Events
Ritu Sharma
Co-Founder & Executive Director
Ritu@sm4np.org
@RituSharma1
www.s...
The Agenda
Understanding the event ticketing
lifecycle
Social media tips, tricks and time savers
to maximize engagement
Le...
Defining Event & Social Media
ROI
ROI =
Increasing donations + Raising
awareness + Maximizing ticket
sales
3
Average Ticketing Lifecycle
4
On average,
fundraiser
tickets go on
sale 4-6 weeks
before the event.
(Hint: People procrast...
Ticketing Lifecycle
You can
influence the
ticketing
lifecycle!
5
Communication & Content
Calendar
6
Create a communication plan
• Work backwards from the date of the event until the
first...
Sample Content Calendar
Event Date: June 25th— Calendar Highlights Content Plan
Leading up to the Event
Sample Content Calendar
Create your Registration Page
9
Create a Facebook Event
10
Further your Facebook Presence
Pro Tip: Integrate ticket purchases in Facebook via apps
11
The Agenda
Understanding the event ticketing
lifecycle
Social media tips, tricks & time savers
to maximize engagement
Leve...
Promote
1. Post regular updates: Pictures, performers,
VIPs, auction items, partners & even attendee
stories
2. Post more ...
pre-
purchase
40%post-
purchase
60%
The motivation to share is
higher once the purchase has
been made
Facebook Shares
14
• Post 6-7 times a day
• Reach out to
influencers
• Retweet & thank!
• Use a Hashtag- word
preceded by # sign – keep it
sh...
Twitter Direct Message
Campaign
Step 1: Create Twitter
List
Hootsuite Publisher Window
Download all your twitter followers...
Step 2: Draft Direct
Message
Twitter Direct Message Campaign
d @Twitteruser Join us in Vancouver for Our Social Media Mark...
Step 3: Upload to
Hootsuite
Twitter Direct Message Campaign
• Create Groups & Cultivate Community
for your Members
• Pre-approve/Invite all Attendees to LI
• Share Exclusive Content ...
The Agenda
Understanding the event ticketing
lifecycle
Social media tips, tricks and time
savers to maximize engagement
Le...
Keep the
Conversation Going
During the event:
• Provide a twitter wall
• Prominently display the
#hashtag
• Display the co...
The Conversation Lives On
After the event:
• Ask for feedback, share a
survey
• Create and share recaps
• Post event pictu...
The Agenda
Understanding the event ticketing
lifecycle
Social media tips, tricks and time
savers to maximize engagement
Le...
Track your Sales Sources
1• Create unique links
for each of your sales
sources
• Monitor throughout
the promotion process
...
Productivity Tools
Hootsuite
Automatic scheduling
Mass tweeting (Only when
appropriate)
Mass direct messaging
(Be very sel...
Productivity Tools
26
www.simplymeasured.com
Wrap Up
27
• Decide which channels are right for you &
your Organization
• Encourage early ticket purchasing
• Collect don...
28
Questions?
Ritu Sharma
Co-Founder &
Executive Director
Ritu@sm4np.org
@RituSharma1
www.sm4np.org
Upcoming SlideShare
Loading in …5
×

Ritu Sharma: Leveraging Social Media for Nonprofit Events

798 views
732 views

Published on

In this highly practical and tactical session, Ritu will explore how to effectively harness social media to drive attendance for your nonprofit event and maximize the on site experience. She will offer practical strategies on what to do before, during, and after an event, as well as clear strategies, tactics, and resources to ensure maximum engagement from the communities you serve using various platforms.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
798
On SlideShare
0
From Embeds
0
Number of Embeds
74
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Laura
  • Owner: Laura Donation Option
  • Owner: Spark
  • Owner: SparkThis an example of well coordinated social media strategy:Eventbrite ticketing page with social media tools turned onFacebook Event Page where people can talk about the event, and includes Eventbrite for Pages
  • Ritu Sharma: Leveraging Social Media for Nonprofit Events

    1. 1. Leveraging Social Media for Nonprofit Events Ritu Sharma Co-Founder & Executive Director Ritu@sm4np.org @RituSharma1 www.sm4np.org
    2. 2. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks and time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data 2
    3. 3. Defining Event & Social Media ROI ROI = Increasing donations + Raising awareness + Maximizing ticket sales 3
    4. 4. Average Ticketing Lifecycle 4 On average, fundraiser tickets go on sale 4-6 weeks before the event. (Hint: People procrastinate. Don’t let them.)
    5. 5. Ticketing Lifecycle You can influence the ticketing lifecycle! 5
    6. 6. Communication & Content Calendar 6 Create a communication plan • Work backwards from the date of the event until the first invite goes out strategic times to email? • 9-11am, Tuesday-Thursday Where to post information? • Your website, Facebook, Twitter, LinkedIn, local community calendars
    7. 7. Sample Content Calendar Event Date: June 25th— Calendar Highlights Content Plan Leading up to the Event
    8. 8. Sample Content Calendar
    9. 9. Create your Registration Page 9
    10. 10. Create a Facebook Event 10
    11. 11. Further your Facebook Presence Pro Tip: Integrate ticket purchases in Facebook via apps 11
    12. 12. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks & time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data 12
    13. 13. Promote 1. Post regular updates: Pictures, performers, VIPs, auction items, partners & even attendee stories 2. Post more pictures & videos (cute stuff helps!) 3. Invite attendees to RSVP as they register 4. Be sure to tag attendees, VIPs, partners, and others 13
    14. 14. pre- purchase 40%post- purchase 60% The motivation to share is higher once the purchase has been made Facebook Shares 14
    15. 15. • Post 6-7 times a day • Reach out to influencers • Retweet & thank! • Use a Hashtag- word preceded by # sign – keep it short! (6 – 8 characters) 15 #sm4np
    16. 16. Twitter Direct Message Campaign Step 1: Create Twitter List Hootsuite Publisher Window Download all your twitter followers in an excel sheet & segment by location
    17. 17. Step 2: Draft Direct Message Twitter Direct Message Campaign d @Twitteruser Join us in Vancouver for Our Social Media Marketing Conf 6/25, save $20 w/code SM4NP http://bit.ly/sfshoih33
    18. 18. Step 3: Upload to Hootsuite Twitter Direct Message Campaign
    19. 19. • Create Groups & Cultivate Community for your Members • Pre-approve/Invite all Attendees to LI • Share Exclusive Content on LI • Host Post Event Chats/Discussions • Participate in Industry Groups
    20. 20. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks and time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data 20
    21. 21. Keep the Conversation Going During the event: • Provide a twitter wall • Prominently display the #hashtag • Display the conversation • Use free services like tweetchat.com or twitterfall.com to display tweets about the event 21
    22. 22. The Conversation Lives On After the event: • Ask for feedback, share a survey • Create and share recaps • Post event pictures • Use platforms like Storify to summarize event experience • Review your tracking and analytics to know which social channels were most effective 22
    23. 23. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks and time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data 23
    24. 24. Track your Sales Sources 1• Create unique links for each of your sales sources • Monitor throughout the promotion process • Review which sources not only brought in traffic, but ultimately sales and donations 24
    25. 25. Productivity Tools Hootsuite Automatic scheduling Mass tweeting (Only when appropriate) Mass direct messaging (Be very selective) 25
    26. 26. Productivity Tools 26 www.simplymeasured.com
    27. 27. Wrap Up 27 • Decide which channels are right for you & your Organization • Encourage early ticket purchasing • Collect donations from those who can’t attend • Encourage post-purchase sharing • Give attendees A reason to engage before, during, & after your event • Analyze which social media efforts Work
    28. 28. 28 Questions? Ritu Sharma Co-Founder & Executive Director Ritu@sm4np.org @RituSharma1 www.sm4np.org

    ×