Fundraising With
Social Media
Ritu Sharma
@ritusharma1
•Why Social Fundraising?
•How To Launch a Campaign
Our Agenda
Why Social
Fundraising?
Why Social Fundraising?
•People Give to People
•The Most Powerful Form of Ask
is a ―Peer Ask‖
•Turn Your Donors Into
Fundr...
$300 Billion
Donated by Individuals per Year
Source: Chronicle of Philanthropy
Online Giving:
13%
Growing at:
35% — 55%
Source: Blackbaud, Giving USA
How To Launch a
Campaign
Step 1: Pick a SMART Goal
•$20,000
•By July 1, 2013
•BES Playground
•For 647 Kids
―People Don’t Give To You, They
Give Through You‖
Step 2: Map Donations to Impact
•Think Incrementally
Step 3: Pick a Platform
Pick a
short
video
Use
pictures
with
human
faces
Keep text to a
minimum
Step 4: Upload Content
Personal
Stories
Sell!
Step 5: Make Your Donate
Button Shine
•3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your Own
Way
•3-Click
Rule
Step 7: Plan for Success
•Editorial Calendar
•Facebook 1+/Week
•Twitter 1+/Day
•P2P Asks Are Key
•Seed the Tip Jar
•Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends Vs. Weds!
Step 7: Plan for Succ...
Step 8: Activate
•Form a Social Media
Marketing Committee
•The Ask: 5 Minutes/Week
Step 9: Data Vs. Gut
•Fail Fast, Fail Forward
•A/B Splits
One Final Note:
Celebrate!
•Share Milestones Across All
Channels
•Document Impact
•Declare Victory!
Show Donors Their Impact
―People Don’t Give To You Because You
Have Needs. They Give Because You
Meet Needs‖
Thank You!
Ritu@SM4NP.org
Twitter: @ritusharma1
Ritu Sharma: Fundraising with Social Media
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Ritu Sharma: Fundraising with Social Media

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  • Ritu Sharma: Fundraising with Social Media

    1. 1. Fundraising With Social Media Ritu Sharma @ritusharma1
    2. 2. •Why Social Fundraising? •How To Launch a Campaign Our Agenda
    3. 3. Why Social Fundraising?
    4. 4. Why Social Fundraising? •People Give to People •The Most Powerful Form of Ask is a ―Peer Ask‖ •Turn Your Donors Into Fundraisers
    5. 5. $300 Billion Donated by Individuals per Year Source: Chronicle of Philanthropy
    6. 6. Online Giving: 13%
    7. 7. Growing at: 35% — 55% Source: Blackbaud, Giving USA
    8. 8. How To Launch a Campaign
    9. 9. Step 1: Pick a SMART Goal •$20,000 •By July 1, 2013 •BES Playground •For 647 Kids
    10. 10. ―People Don’t Give To You, They Give Through You‖
    11. 11. Step 2: Map Donations to Impact •Think Incrementally
    12. 12. Step 3: Pick a Platform
    13. 13. Pick a short video Use pictures with human faces Keep text to a minimum Step 4: Upload Content Personal Stories Sell!
    14. 14. Step 5: Make Your Donate Button Shine •3 Tweaks: Button, Levels, Impact
    15. 15. Step 6: Get Out of Your Own Way •3-Click Rule
    16. 16. Step 7: Plan for Success •Editorial Calendar •Facebook 1+/Week •Twitter 1+/Day •P2P Asks Are Key •Seed the Tip Jar
    17. 17. •Mornings: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Nights: 9:30 – 11PM •Weekends Vs. Weds! Step 7: Plan for Success
    18. 18. Step 8: Activate •Form a Social Media Marketing Committee •The Ask: 5 Minutes/Week
    19. 19. Step 9: Data Vs. Gut •Fail Fast, Fail Forward •A/B Splits
    20. 20. One Final Note: Celebrate! •Share Milestones Across All Channels •Document Impact •Declare Victory!
    21. 21. Show Donors Their Impact
    22. 22. ―People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs‖
    23. 23. Thank You! Ritu@SM4NP.org Twitter: @ritusharma1

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