Ritu Sharma & Darian Rodriguez Heyman - Leveraging Social Media for Events

Leveraging Social Media for Events Ritu Sharma Darian Rodriguez Heyman@RituSharma1 @dheyman

Events Are Inherently Social

Event And Social Media ROI =Donations +Ticket Sales +Awareness-(Esp. Followers)

The Ticketing Lifecycle

The Ticketing LifecycleAt what point has an event sold Half its tickets? 2 weeks Week Of prior 38% 29% 1 week prior 33%

Success = Rolling ThunderCreate an Editorial Calendar•Media: Email, Website, Blog, Facebook,Twitter, LinkedIn, Community Calendars•Emails: 9-11am Tues - Thurs•Social Media: 8:45am, 12:30pm, 6pm, 9:30pm

Create an Editorial Calendar•Ask Questions•Post Photos & Videos•Email Darian@SM4NP.org for a Template

Create Your Registration Page

Create A Facebook Event

Create A LinkedIn Event

Get The Word Out!1. Post regular updates: – Pictures of performers, VIPs & partners – auction items – attendee stories – more pictures & videos (cute stuff helps!)2. Invite attendees to RSVP as they register3. tag Everyone!

What’s a “Share” Worth?•$2.52 & 11 Event Page Views•Create A Social Media Committee•60% Share After They’ve Registered

Create a Twitter Hashtag• A word preceded by a #sign – Used to unify tweets from multiple people on the same subject• Easy to search• catalogs your event• Keep it short!• Encourage Attendee Participation

Create a Twitter Hashtag

Create a Twitter Hashtagwww.twubs.comwww.tagal.us

After The Event• Ask for Feedback• Create & Share Recaps• Post & Tag Photos!• Review Analytics• Use Storify.com & SlideShare.net to Share Content

Final Tips & Takeaways• Select & Plan Channels• Incent Early Ticket Purchasing• Collect Donations from Non-Attendees• Encourage Post-Purchase Sharing• Engage Before, During & After• Analyze What Works!

Questions? Ritu@SM4NP.org Darian@SM4NP.org@RituSharma1 @dheyman

Ritu Sharma & Darian Rodriguez Heyman - Leveraging Social Media for Events

by Social Media for Nonprofits on Oct 22, 2012

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