Leveraging Social  Media for Events         Ritu Sharma  Darian Rodriguez Heyman@RituSharma1       @dheyman
Events Are Inherently Social
Event And    Social Media ROI =Donations +Ticket Sales +Awareness-(Esp. Followers)
The Ticketing Lifecycle
The Ticketing LifecycleAt what point has an event sold Half its                tickets?                         2 weeks   ...
Success = Rolling ThunderCreate an Editorial Calendar•Media: Email, Website, Blog, Facebook,Twitter, LinkedIn, Community C...
Create an Editorial Calendar•Ask Questions•Post Photos & Videos•Email Darian@SM4NP.org for a Template
Create Your Registration Page
Create A Facebook Event
Create A LinkedIn Event
Get The Word Out!1. Post regular updates:  – Pictures of performers, VIPs & partners  – auction items  – attendee stories ...
What’s a “Share” Worth?•$2.52 & 11 Event Page Views•Create A Social Media Committee•60% Share After They’ve Registered
Create a Twitter Hashtag• A word preceded by a #sign   – Used to unify tweets from multiple people on     the same subject...
Create a Twitter Hashtag
Create a Twitter Hashtagwww.twubs.comwww.tagal.us
After The Event•   Ask for Feedback•   Create & Share Recaps•   Post & Tag Photos!•   Review Analytics•   Use Storify.com ...
Final Tips & Takeaways• Select & Plan Channels• Incent Early Ticket Purchasing• Collect Donations from Non-Attendees• Enco...
Questions?       Ritu@SM4NP.org      Darian@SM4NP.org@RituSharma1       @dheyman
Ritu Sharma & Darian Rodriguez Heyman -  Leveraging Social Media for Events
Ritu Sharma & Darian Rodriguez Heyman -  Leveraging Social Media for Events
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Ritu Sharma & Darian Rodriguez Heyman - Leveraging Social Media for Events

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Ritu Sharma & Darian Rodriguez Heyman - Leveraging Social Media for Events

  1. 1. Leveraging Social Media for Events Ritu Sharma Darian Rodriguez Heyman@RituSharma1 @dheyman
  2. 2. Events Are Inherently Social
  3. 3. Event And Social Media ROI =Donations +Ticket Sales +Awareness-(Esp. Followers)
  4. 4. The Ticketing Lifecycle
  5. 5. The Ticketing LifecycleAt what point has an event sold Half its tickets? 2 weeks Week Of prior 38% 29% 1 week prior 33%
  6. 6. Success = Rolling ThunderCreate an Editorial Calendar•Media: Email, Website, Blog, Facebook,Twitter, LinkedIn, Community Calendars•Emails: 9-11am Tues - Thurs•Social Media: 8:45am, 12:30pm, 6pm, 9:30pm
  7. 7. Create an Editorial Calendar•Ask Questions•Post Photos & Videos•Email Darian@SM4NP.org for a Template
  8. 8. Create Your Registration Page
  9. 9. Create A Facebook Event
  10. 10. Create A LinkedIn Event
  11. 11. Get The Word Out!1. Post regular updates: – Pictures of performers, VIPs & partners – auction items – attendee stories – more pictures & videos (cute stuff helps!)2. Invite attendees to RSVP as they register3. tag Everyone!
  12. 12. What’s a “Share” Worth?•$2.52 & 11 Event Page Views•Create A Social Media Committee•60% Share After They’ve Registered
  13. 13. Create a Twitter Hashtag• A word preceded by a #sign – Used to unify tweets from multiple people on the same subject• Easy to search• catalogs your event• Keep it short!• Encourage Attendee Participation
  14. 14. Create a Twitter Hashtag
  15. 15. Create a Twitter Hashtagwww.twubs.comwww.tagal.us
  16. 16. After The Event• Ask for Feedback• Create & Share Recaps• Post & Tag Photos!• Review Analytics• Use Storify.com & SlideShare.net to Share Content
  17. 17. Final Tips & Takeaways• Select & Plan Channels• Incent Early Ticket Purchasing• Collect Donations from Non-Attendees• Encourage Post-Purchase Sharing• Engage Before, During & After• Analyze What Works!
  18. 18. Questions? Ritu@SM4NP.org Darian@SM4NP.org@RituSharma1 @dheyman

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