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Ritu Sharma & Darian Heyman - An Introduction to Online Strategy
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Ritu Sharma & Darian Heyman - An Introduction to Online Strategy Ritu Sharma & Darian Heyman - An Introduction to Online Strategy Presentation Transcript

  • An Introduction to Online Strategy RituSharmaDarian Rodriguez Heyman @ritusharma1 @Dheyman #sm4np
  • Today’s Agenda•Why Social Media?•A Quick How-To•HelpfulResources•Q&A/Ask the Experts
  • Social media For Social Good?
  • Why Social Media?•Follow Your Audience•Low barrier To Entry•“Everyone is Smarter ThanAnyone”•Potential to Turn Donors IntoFundraisers
  • Why Social Media?• MARKETING• FUNDRAISING• ADVOCACY• STAFF & VOLUNTEER RECRUITMENT
  • What Not To Do
  • Listen
  • Social Media Marketing StrategyIDENTIFY RECRUIT ENGAGE ACTIVATE
  • IDENTIFY
  • Identify Your Audience•History & Experience•Facebook Insights•Google Analytics•RowFeeder.com/reports
  • RECRUIT
  • Recruit: FacebookFacebook.com/nonprofits•Invite People•Post & Tag Photos& Videos•Create Events•Facebook Ads
  • Recruit: Twitter•Follow Others•Low Hanging Fruit•Post Regularly•RTOften & Liberally•# & @s•Participate In #ff
  • ENGAGE
  • ENGAGE:Ask Questions
  • ENGAGE: Timing is Everything•Morning: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Night: 9:30 – 11PM
  • ENGAGE: Become a CuratorThink50/50
  • ENGAGE:Recognize & Respond
  • ENGAGE:Tie In Live Events
  • ACTIVATE
  • ACTIVATE:Create Superfans
  • ACTIVATE:Identify Key Influencers & Donors•Rowfeeder•Facebook Fan Page Analytics Report•Twitter Follower Analytics Report
  • ACTIVATE:Identify Key Influencers & Donors•Celebrate Key Allies:Donors, Volunteers,& Milestones •Blogs, Highlights& Posts
  • ACTIVATE:Committees & Captains
  • ACTIVATE:ShareThis Widgets
  • Create an IntegratedMarketing Plan • FACEBOOK • TWITTER SOCIAL PARTNERS MEDIA • LINKEDIN • YOUTUBE PR EMAIL • BLOG • TUMBLR DIRECT SEO • FLICKR MAIL • INSTAGRAM PHONE
  • Create anEditorial Calendar
  • Create an Editorial Calendar•By Date& Time •Focus/Content •Media (Photos, Video) •Author •Platform
  • Use Scheduling Tools
  • Facebook Scheduling Schedule icon
  • Measure & Optimize
  • Measurement Basics Strategy Optimize Execute Analyze Measure
  • Map Metrics to GoalsGoals Metrics to MeasureGain Supporters # Newsletter Subscribers/DonorsIncrease Interaction Avg. # Comments / PostIncrease Visibility Increase in Traffic/linkbacksVisitors Retention Bounce RateInspire Action # of Petition SignaturesEvent Attendance # of Registrants
  • Measurement Tools• Facebook Insights• Google Analytics• Metric.ly• Rowfeeder.com/freebies• Crowdbooster.com (Twitter)• Hootsuite (Links)
  • RESOURCE REVIEW•www.facebook.com/nonprofits•www.google.com/nonprofits•www.TechSoup.org•www.bethkanter.org
  • RESOURCE REVIEW•www.socialbrite.org•www.nten.org
  • Dhanyawad! Ritu@SM4NP.org @RituSharma1Darian@SM4NP.org @dheyman