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Peter Panepento: Story Telling in the Digital World
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Peter Panepento: Story Telling in the Digital World

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In an era of big data and short tweets, it's easy to forget that personal stories are what drive your supporters to spread the word about your work and build strong connections to your cause. Learn …

In an era of big data and short tweets, it's easy to forget that personal stories are what drive your supporters to spread the word about your work and build strong connections to your cause. Learn how to weave strong storytelling into all of your digital communications. We'll share examples from some of the most effective nonprofit storytellers and discuss how your organization can tell its story more effectively.


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  • Note to Ritu: Slides 3-4 are examples of problems. I’m using these to point to the issues many groups have with their social-media and online communications and the slides that follow intend to highlight solutions to the myriad problems that I’m going to talk about during this portion of the talk.
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    • 1. Once Upon a Time: Storytelling & Social Media Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy
    • 2. Social Media P.R.
    • 3. Rule No. 1: What Would Charles Kuralt Do?
    • 4. “EVERYBODY has a story” * Profile the mural artist * Feature the community artists * Or showcase the actors in the performance
    • 5. Alutiiq Museum – Kodiak, Alaska
    • 6. Rule No. 2: Think Like a Reporter
    • 7. Rule No. 3: Share Your #Fail
    • 8. charitywater.org/blog/2010-livedrill01/
    • 9. Rule No. 4: Numbers (Almost) Never Lie
    • 10. Rule No. 5: Give Your Supporters the Megaphone
    • 11. Compelling Storytelling in an Online Age Social Media and The Chronicle Social Good podcast: http://philanthropy.com/socialgood Webinars http://philanthropy.com/webinars Twitter: @philanthropy Facebook Page: philanthropy.com LinkedIn Group: The Chronicle of Philanthropy YouTube: PhilanthropyVideo
    • 12. Compelling Storytelling in an Online Age How to reach me Twitter: @ppanepento @philanthropy Facebook: facebook.com/peter.panepento E-mail: peter.panepento@philanthropy.com