Oliver Hurst-Miller & Anna Doherty: DonorsChoose.org

Getting the Most Out of Social Media with a Lean Staff www.donorschoose.org

Agenda1. About DonorsChoose.org2. Our Social Media Philosophy3. Content4. Advertising5. Website Integration 2

DonorsChoose.org Impact to Date $105,000,000 donated 740,000 citizen philanthropists 251,000 funded projects 6,000,000 students benefited 3

Our Social Media Philosophy1. Spend time on the activities that drive action2. Systematize activities that don’t drive action 4

Systematizing Content 5

1. Join the conversation around the cause 6

2. Share content and collateral that’s unique to theorganization 7

3. Celebrate big news 8

4. Share staff culture 9

5. Think big picture  The same content doesn’t always work on different social channels6. Frequency  Don’t just post for the sake of posting 10

Facebook Advertising 11

Facebook Advertising1. Advertising works for 2. A fan curtain increases driving people to your the “like” conversion rate Facebook page but not to your website 12

Website Integration 13

Teacher Facebook Updates 14

Post-donation Facebook Message 15

Facebook Single Sign-on 16

LookingForward 17

Oliver Hurst-Miller & Anna Doherty: DonorsChoose.org

by Social Media for Nonprofits on Jan 30, 2012

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Oliver Hurst-Miller & Anna Doherty: DonorsChoose.org — Presentation Transcript