Social Media Video<br />SOCIAL MEDIA VIDEO<br />Smart distribution of video at the intersection of storytelling and social...
Who Am I?<br /><ul><li>See3’s Director of Marketing and Outreach
Manages social media campaigns and other outreach for See3’s clients across the nonprofit spectrum
Former account supervisor and new media planner at Starcom Worldwide for brands including U.S. Cellular and Procter & Gamble
Expertise in using new media to active nonprofit donors and constituents
See3’s Director of Marketing , Outreach and Engagement
Building campaigns that use new media to activate donors and constituents
Former media strategist for P&G brands at Starcom Worldwide</li></ul>2<br />
See3 uses new media to activate people and advance social causes. We craft online strategies and campaigns aimed to meet y...
4<br />
Video: <br />By The Numbers<br /><ul><li>In December 2010 ComScore reported that 85% of US internet users watched online v...
More than 24 hours of video is uploaded to YouTube every single minute
There are as many people over 55 watching video on YouTube as there are under 18.
Cisco predicts that 90% of the web’s data will be video within four years</li></ul>5<br />
Why Video Matters<br />Online Video Up Across Every Metric of Usage<br />In December 2010 ComScore reported that 85% of US...
YouTube: Why Video Matters<br />#3 Site in the World<br />Bigger than Yahoo!, Blogger, Baidu, and Wikipedia <br />Source: ...
YouTube: Why Video Matters<br />Every Single Minute<br />48 hours of video are uploaded to YouTube<br />Every Single Day<b...
What We Can Learn From For-Profits<br />For-Profits Understand This <br /><ul><li>Retail site visitors who view video stay...
Zappos reports a 6% to 30% increase in sales for products with video. (ReelSEO, December 2009) </li></ul>Fundraisers & Adv...
Integrating video into the online social experience will drive interaction and conversion </li></ul>9<br />
Video as a Social Media Tool<br />Video is for Storytelling<br />On social channels, your video will communicate your stor...
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Nasser Asif, See3: Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos,

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Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, boost viewership, and drive interaction.

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  • YouTube is the biggest site in online video – by far. And it is an example of why video should matter to you. On the left of this slide you will see something amazing, that there are nearly as many people over 55 watching videos as there are under 18. This isn’t about kids, it’s about everyone. The amount of time people spend on YouTube is amazing, more like TV time than internet time.
  • In fact More video content is is uploaded to Youtubein a 60 day period than the three major U.S. television networks created in 60 years. Each minute 48 hours of video are uploaded and each day the site receives about 3 billion views globally.
  • Example of Involver application for YouTube videos on Facebook
  • Example of a branded channel as part of the nonprofit program
  • YouTube Annotations
  • Transcript of "Nasser Asif, See3: Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, "

    1. 1. Social Media Video<br />SOCIAL MEDIA VIDEO<br />Smart distribution of video at the intersection of storytelling and social networks<br />Nasser Asif<br />See3 Communications<br />1<br />
    2. 2. Who Am I?<br /><ul><li>See3’s Director of Marketing and Outreach
    3. 3. Manages social media campaigns and other outreach for See3’s clients across the nonprofit spectrum
    4. 4. Former account supervisor and new media planner at Starcom Worldwide for brands including U.S. Cellular and Procter & Gamble
    5. 5. Expertise in using new media to active nonprofit donors and constituents
    6. 6. See3’s Director of Marketing , Outreach and Engagement
    7. 7. Building campaigns that use new media to activate donors and constituents
    8. 8. Former media strategist for P&G brands at Starcom Worldwide</li></ul>2<br />
    9. 9. See3 uses new media to activate people and advance social causes. We craft online strategies and campaigns aimed to meet your organization's most important goals: fundraising, advocacy, awareness, recruitment.  We believe online media and interactivity deepen relationships and make a difference for your issue. <br />3<br />
    10. 10. 4<br />
    11. 11. Video: <br />By The Numbers<br /><ul><li>In December 2010 ComScore reported that 85% of US internet users watched online video, 88.6 million people watched online video on an average single day, up 32% from December 2009 and the average American spent more than 14 hours watching online video (ComScore, February 2011)
    12. 12. More than 24 hours of video is uploaded to YouTube every single minute
    13. 13. There are as many people over 55 watching video on YouTube as there are under 18.
    14. 14. Cisco predicts that 90% of the web’s data will be video within four years</li></ul>5<br />
    15. 15. Why Video Matters<br />Online Video Up Across Every Metric of Usage<br />In December 2010 ComScore reported that 85% of US internet users watched online video, 88.6 million people watched online video on an average single day, up 32% from December 2009<br />(ComScore, February 2011)<br />Video Is Growing <br />Cisco predicts that 90% of the web’s data will be video within four years<br />(ComScore Video Metrix)<br />6<br />
    16. 16. YouTube: Why Video Matters<br />#3 Site in the World<br />Bigger than Yahoo!, Blogger, Baidu, and Wikipedia <br />Source: Alexa<br />#2 US Search Engine<br />Outside of Google, more people search on YouTube each day than Yahoo! or MSN<br />Wide Demographic Appeal<br />Even gender breakdown with every age group represented in audience<br />Source: Quantcast June 2010 – July 1011 <br />7<br />
    17. 17. YouTube: Why Video Matters<br />Every Single Minute<br />48 hours of video are uploaded to YouTube<br />Every Single Day<br />YouTube receives over 3 billion views and users spend about 3 billion hours on the site each month<br />The Average User<br />Spends between 15 and 25 minutes every day on the site<br />8<br />
    18. 18. What We Can Learn From For-Profits<br />For-Profits Understand This <br /><ul><li>Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchasethan other site visitors. (Comscore, August 2010)
    19. 19. Zappos reports a 6% to 30% increase in sales for products with video. (ReelSEO, December 2009) </li></ul>Fundraisers & Advocates Can Use This <br /><ul><li>Video means increased conversions
    20. 20. Integrating video into the online social experience will drive interaction and conversion </li></ul>9<br />
    21. 21. Video as a Social Media Tool<br />Video is for Storytelling<br />On social channels, your video will communicate your story and break down complex subjects more effectively than any other media – ask yourself: can I really do justice to my narrative with tweet text?<br />Make Video the Center of Your Campaigns<br />Position and explain your social media campaigns through video<br />Set the Quota & Plan Your Content<br />Make video a percentage of the media mix when you’re developing your content & conversation calendar<br />10<br />
    22. 22. Make Your Social Channels Video Hubs<br />Feature Your Video as Evergreen Content on Your Channels<br />Globally - Facebook is one of the top 4 sites for unique video views. Users are there to watch. Give them the video they want!<br />Use 3rd Party Applications to Deliver Video from YouTube<br />Integrate hosted video from your YouTube channel via free apps like Involver <br />Make Socnets a Testing Channel<br />Get feedback on your videos with your own audience<br />11<br />
    23. 23. 12<br />
    24. 24. YouTube for Nonprofits<br />Remember that YouTube is a social network in its own right and one of the largest search engines in the world. <br />If your client or organization is not a member of the YouTube Nonprofit Program (youtube.com/nonprofits) make sure they’ve signed up by the end of today – this free program let’s nonprofits take advantage of features that corporate brands are paying thousands of dollars for <br /><ul><li>Free branded channels with expanded features
    25. 25. Free clickable annotations that link outside of YouTube
    26. 26. Extra upload space
    27. 27. Google “checkout” fundraising widget</li></ul>13<br />
    28. 28. 14<br />
    29. 29. 15<br />
    30. 30. Broadcast Live Events<br />Promote & Feature Your Org’s Events on Facebook <br />Use simple apps to livestream your events on Facebook and Twitter<br /><ul><li>Ustream: great for Facebook
    31. 31. Livestream: supports both Facebook and Twitter
    32. 32. Both are free but ad supported</li></ul>16<br />
    33. 33. 17<br />
    34. 34. Video <br />Aggregators<br /><ul><li>TubeMogul is a video content aggregator that allows you upload your
    35. 35. video once and send it out to all the major video websites
    36. 36. TubeMogul’s OneLoad system is free and simple to use
    37. 37. In the long run, it will save you hours of work and multiply your reach immensely</li></ul>18<br />
    38. 38. <ul><li>Create a free OneLoad account
    39. 39. (1 time only) create accounts on all of the video websites that TubeMogul feeds to – save your account login info on a spreadsheet
    40. 40. Access OneLoad and enter the account logins/passwords for the sites you want to send your videos to. For those that require site tokens, just click the links and follow the prompts
    41. 41. Tag your videos starting with the most important tags first
    42. 42. NOTE: Each video website allows a different number of tags
    43. 43. Upload your first video and send it out! </li></ul>19<br />
    44. 44. Share with Influencers <br />Partner with Bloggers<br />Share your video with bloggers as a dedicated part of your content strategy<br />Schedule Alerts to Promote New Videos<br />Publicize your new content to your partners<br />Don’t Forget Traditional Channels<br />Email and other cornerstone channels should be employed in tandem with social media distribution<br />20<br />
    45. 45. 21<br />Thank You!<br />For More Info Contact See3<br />Nasser@see3.net<br />Facebook.com/See3Communications<br />YouTube.com/See3<br />Twitter.com/See3 (@see3)<br />

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