Fundraising on FacebookMichael RajzmanSocial Media Manager – Free The ChildrenSocial Media For Nonprofits – TorontoJune 26...
Session Takeaways• Learn how to optimize content for Facebook Timeline• Better understand why people like, comment, share ...
Free The Children – History
Free The Children – Today
We Day
Mamas To MamasFree The Children’s 2012 Mother’s Day Campaign
Why Mother’s Day?• Easy to make link between ‘mamas’ overseas and  mothers here.• Studies show that women are more likely ...
Campaign Details• Small, integrated campaign   –   Homepage banner   –   Specially created page on our website   –   One-p...
The Social Media Strategy• Leverage already-created resources for social  promotion• Roll out Facebook and Twitter promoti...
Understanding the Platform
Understanding the Platform
Understanding the Platform• Photographs are easier to engage with than links or  videos• Images are cropped in different w...
Photos vs. Links109 Engaged Users   308 Engaged Users
Daily Donations and Web TrafficDaily donationsWeb traffic
Campaign Takeaways• Integrated campaign across platforms increased  donor awareness of campaign• Most donors looked at the...
Social Media Takeaways• Awareness-raising in early stages of a campaign are  key to donations later on• Use of images kept...
Social Media Takeaways
Social Media Takeaways Over 20% of donations came in asa result of Social Media Promotion.
Michael Rajzman, Social Media Manager, Free the Children
Michael Rajzman, Social Media Manager, Free the Children
Michael Rajzman, Social Media Manager, Free the Children
Michael Rajzman, Social Media Manager, Free the Children
Michael Rajzman, Social Media Manager, Free the Children
Michael Rajzman, Social Media Manager, Free the Children
Michael Rajzman, Social Media Manager, Free the Children
Michael Rajzman, Social Media Manager, Free the Children
Upcoming SlideShare
Loading in …5
×

Michael Rajzman, Social Media Manager, Free the Children

740 views
588 views

Published on

Fundraising on Facebook: Working with volunteers has always been about engagement and relationships. So what’s new? The potential to connect, build, and maintain those relationships through real-time digital channels. Join us as we explore some of the creative and effective ways nonprofits are using social media to advance their work with staff and volunteer-driven efforts.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
740
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Up to three times as many engaged users
  •  Dana
  • Michael Rajzman, Social Media Manager, Free the Children

    1. 1. Fundraising on FacebookMichael RajzmanSocial Media Manager – Free The ChildrenSocial Media For Nonprofits – TorontoJune 26, 2012
    2. 2. Session Takeaways• Learn how to optimize content for Facebook Timeline• Better understand why people like, comment, share and click• New ideas for low-cost options for SM fundraising• Better understand how SM can be an important component in online fundraising campaigns
    3. 3. Free The Children – History
    4. 4. Free The Children – Today
    5. 5. We Day
    6. 6. Mamas To MamasFree The Children’s 2012 Mother’s Day Campaign
    7. 7. Why Mother’s Day?• Easy to make link between ‘mamas’ overseas and mothers here.• Studies show that women are more likely to use extra money earned to help support their family• Strong connection between our Adopt a Village development model and women’s alternative income programs
    8. 8. Campaign Details• Small, integrated campaign – Homepage banner – Specially created page on our website – One-pager for staff – Targeted eblasts – Social media promotion
    9. 9. The Social Media Strategy• Leverage already-created resources for social promotion• Roll out Facebook and Twitter promotion in line with web launch and email blasts• Ramp up promotion as Mother’s Day approaches
    10. 10. Understanding the Platform
    11. 11. Understanding the Platform
    12. 12. Understanding the Platform• Photographs are easier to engage with than links or videos• Images are cropped in different ways depending on where they are viewed• Format, posting time and post call to action all affect how people interact with your content
    13. 13. Photos vs. Links109 Engaged Users 308 Engaged Users
    14. 14. Daily Donations and Web TrafficDaily donationsWeb traffic
    15. 15. Campaign Takeaways• Integrated campaign across platforms increased donor awareness of campaign• Most donors looked at the campaign more than once before making a donation• 1/3 of donations were from first time donors
    16. 16. Social Media Takeaways• Awareness-raising in early stages of a campaign are key to donations later on• Use of images kept on-page engagement rates high and encouraged social sharing
    17. 17. Social Media Takeaways
    18. 18. Social Media Takeaways Over 20% of donations came in asa result of Social Media Promotion.

    ×