Meg Garlinghouse- Leveraging LinkedIn for Good

Leveraging LinkedIn, for GoodSocial Media for NonprofitsConferenceSan FranciscoNovember 4, 2011 Recruiting Solutions

5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (Advanced search) Gain knowledge and insights (LinkedIn Today, Groups) Fill the structural hole (InMaps)

LinkedIn’s missionConnect the world’s professionals to make them more productive and successful Connect Talent with Opportunity

LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use theirskills to make a positive impact on the world

Are Nonprofits on LinkedIn? There are over 3.6mm nonprofit professionals From over 117,000 nonprofit organization Representing 205 countries

Build Your Brand

Use the network to build your brand Share the causes you care about Encourage your board members/donors/volunteers and employees to add the field to their profile

Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined

Grow your community

Create a presence on Company Pages

Send updates to your followers

Leverage “Products and Services” section forrecommendations

Find (free) talent

Magic of Advanced Search Find (free) Talent

Gain knowledge and insights

Thought Leadership through LinkedIn Groups

Why connections matter 4,000,000 3rd Degree 110,000 2nd Degree 645 1st Degree

LinkedIn Today: Nonprofit Section Information you need to know From your trusted network To make you better at your job

Be the connector

Redundant connections

Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)

Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. Find a skilled volunteer or board member (Talent)4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)5. Invest in the network that we have benefited from (Connect)

Meg Garlinghouse- Leveraging LinkedIn for Good

by Social Media for Nonprofits on Nov 06, 2011

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Meg Garlinghouse- Leveraging LinkedIn for Good — Presentation Transcript