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Meg Garlinghouse- Leveraging LinkedIn for Good
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Meg Garlinghouse- Leveraging LinkedIn for Good


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Leveraging LinkedIn for Good …

Leveraging LinkedIn for Good
Meg Garlinghouse, Head of LinkedIn for Good

This session will cover how nonprofits can leverage the LinkedIn network to gain knowledge, build awareness, and grow their community. We will cover how to maximize your presence with your company profile page, ways to build a LinkedIn Group and why you should get your supporters to add the Volunteer and Causes field to their profile.

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  • 1. Leveraging LinkedIn, for GoodSocial Media for NonprofitsConferenceSan FranciscoNovember 4, 2011 Recruiting Solutions
  • 2. 5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (Advanced search) Gain knowledge and insights (LinkedIn Today, Groups) Fill the structural hole (InMaps)
  • 3. LinkedIn’s missionConnect the world’s professionals to make them more productive and successful Connect Talent with Opportunity
  • 4. LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use theirskills to make a positive impact on the world
  • 5. Are Nonprofits on LinkedIn? There are over 3.6mm nonprofit professionals From over 117,000 nonprofit organization Representing 205 countries
  • 6. Build Your Brand
  • 7. Use the network to build your brand Share the causes you care about Encourage your board members/donors/volunteers and employees to add the field to their profile
  • 8. Adding the Volunteer/Causes Field
  • 9. Grow your community
  • 10. Create a presence on Company Pages
  • 11. Send updates to your followers
  • 12. Leverage “Products and Services” section forrecommendations
  • 13. Find (free) talent
  • 14. Magic of Advanced Search Find (free) Talent
  • 15. Gain knowledge and insights
  • 16. Thought Leadership through LinkedIn Groups
  • 17. Why connections matter 4,000,000 3rd Degree 110,000 2nd Degree 645 1st Degree
  • 18. LinkedIn Today: Nonprofit Section Information you need to know From your trusted network To make you better at your job
  • 19. Be the connector
  • 20. Redundant connections
  • 21. Be the Broker in the Structural HoleInMap (
  • 22. Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. Find a skilled volunteer or board member (Talent)4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)5. Invest in the network that we have benefited from (Connect)