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Leveraging LinkedIn, for GoodSocial Media for NonprofitsConferenceSan FranciscoNovember 4, 2011          Recruiting Soluti...
5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (A...
LinkedIn’s missionConnect the world’s professionals to make  them more productive and successful    Connect Talent with Op...
LinkedIn for Good’s Mission   Connect the talent and passion of professionals with opportunities to use theirskills to mak...
Are Nonprofits on LinkedIn? There are over 3.6mm nonprofit professionals From over 117,000 nonprofit organization Repre...
Build Your Brand
Use the network to build your brand Share the causes you care  about Encourage your board  members/donors/volunteers  an...
Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
Grow your community
Create a presence on Company Pages
Send updates to your followers
Leverage “Products and Services” section forrecommendations
Find (free) talent
Magic of Advanced Search         Find (free) Talent
Gain knowledge and insights
Thought Leadership through LinkedIn Groups
Why connections matter          4,000,000                 3rd Degree                         110,000       2nd Degree     ...
LinkedIn Today: Nonprofit Section Information you need to  know From your trusted  network To make you better at  your ...
Be the connector
Redundant connections
Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)
Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. ...
Meg Garlinghouse- Leveraging LinkedIn for Good
Meg Garlinghouse- Leveraging LinkedIn for Good
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Meg Garlinghouse- Leveraging LinkedIn for Good

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Leveraging LinkedIn for Good
Meg Garlinghouse, Head of LinkedIn for Good

This session will cover how nonprofits can leverage the LinkedIn network to gain knowledge, build awareness, and grow their community. We will cover how to maximize your presence with your company profile page, ways to build a LinkedIn Group and why you should get your supporters to add the Volunteer and Causes field to their profile.

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Transcript of "Meg Garlinghouse- Leveraging LinkedIn for Good"

  1. 1. Leveraging LinkedIn, for GoodSocial Media for NonprofitsConferenceSan FranciscoNovember 4, 2011 Recruiting Solutions
  2. 2. 5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (Advanced search) Gain knowledge and insights (LinkedIn Today, Groups) Fill the structural hole (InMaps)
  3. 3. LinkedIn’s missionConnect the world’s professionals to make them more productive and successful Connect Talent with Opportunity
  4. 4. LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use theirskills to make a positive impact on the world
  5. 5. Are Nonprofits on LinkedIn? There are over 3.6mm nonprofit professionals From over 117,000 nonprofit organization Representing 205 countries
  6. 6. Build Your Brand
  7. 7. Use the network to build your brand Share the causes you care about Encourage your board members/donors/volunteers and employees to add the field to their profile
  8. 8. Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
  9. 9. Grow your community
  10. 10. Create a presence on Company Pages
  11. 11. Send updates to your followers
  12. 12. Leverage “Products and Services” section forrecommendations
  13. 13. Find (free) talent
  14. 14. Magic of Advanced Search Find (free) Talent
  15. 15. Gain knowledge and insights
  16. 16. Thought Leadership through LinkedIn Groups
  17. 17. Why connections matter 4,000,000 3rd Degree 110,000 2nd Degree 645 1st Degree
  18. 18. LinkedIn Today: Nonprofit Section Information you need to know From your trusted network To make you better at your job
  19. 19. Be the connector
  20. 20. Redundant connections
  21. 21. Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)
  22. 22. Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. Find a skilled volunteer or board member (Talent)4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)5. Invest in the network that we have benefited from (Connect)

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