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Maximizing Your Facebook Presence- Ritu Sharma
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  • 1. Maximizing yourFacebook Presence Ritu SharmaLong Beach Nonprofit partnership 1
  • 2. http://infographiclabs.com/ 2
  • 3. 3
  • 4. 4
  • 5. Get Engaged Personally Setup a ProfileEncourage Staff Usage 5
  • 6. Know Your Options Profiles Causes Groups Pages 6
  • 7. Purpose of your Facebook pageConstituent Engagement & Stewardship 7
  • 8. Purpose of yourFacebook pageRaising Awareness 8
  • 9. Purpose of your Facebook page Identifying & RecruitingPeople for events, programs & actions 9
  • 10. Purpose of your Facebook pageDrive traffic to blog or website 10
  • 11. Purpose of your Facebook pageGet New Ideas and Feedback about programs & services 11
  • 12. Show your Personality 12
  • 13. Be Engaging• Post About Needs & Updates• Useful Information• Consistency• Photos & Videos • Tag Everyone 13
  • 14. Be Engaging• Timing is Key • Current & Scheduled• Use a Personal Voice• Ask Questions• Polls 14
  • 15. Be Responsive• Always acknowledge• Recognize participation• Tackle difficult issues transparently 15
  • 16. Build your facebookfollowers/ fan base 16
  • 17. Create a Social MediaMarketing Committee 17
  • 18. Use Facebook analytics 18
  • 19. Use Facebook analytics 19
  • 20. Use Facebook for hosting or joining contests 20
  • 21. contests 21
  • 22. contests 22
  • 23. Resources• Bethkanter.org• InBoundZombie.com• SocialBrite.org• Socialfresh.com• Marismith.com 23
  • 24. Thank You!Ritu@SM4NP.org @RituSharma1 24