Maximizing yourFacebook Presence       Ritu SharmaLong Beach Nonprofit partnership                                   1
http://infographiclabs.com/   2
3
4
Get Engaged   Personally   Setup a ProfileEncourage Staff Usage                        5
Know Your Options     Profiles     Causes     Groups      Pages                    6
Purpose of your  Facebook pageConstituent Engagement &       Stewardship                           7
Purpose of yourFacebook pageRaising Awareness                    8
Purpose of your    Facebook page   Identifying & RecruitingPeople for events, programs &            actions               ...
Purpose of your     Facebook pageDrive traffic to blog or website                              10
Purpose of your   Facebook pageGet New Ideas and Feedback about programs & services                         11
Show your Personality                        12
Be Engaging•    Post About Needs & Updates•    Useful Information•    Consistency•    Photos & Videos    • Tag Everyone   ...
Be Engaging• Timing is Key  • Current & Scheduled• Use a Personal Voice• Ask Questions• Polls                          14
Be Responsive• Always acknowledge• Recognize participation• Tackle difficult issues  transparently                        ...
Build your facebookfollowers/ fan base                      16
Create a Social MediaMarketing Committee                        17
Use Facebook analytics                         18
Use Facebook analytics                         19
Use Facebook for hosting   or joining contests                       20
contests           21
contests           22
Resources•   Bethkanter.org•   InBoundZombie.com•   SocialBrite.org•   Socialfresh.com•   Marismith.com                   ...
Thank You!Ritu@SM4NP.org @RituSharma1                 24
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Maximizing Your Facebook Presence- Ritu Sharma

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Maximizing Your Facebook Presence- Ritu Sharma

  1. 1. Maximizing yourFacebook Presence Ritu SharmaLong Beach Nonprofit partnership 1
  2. 2. http://infographiclabs.com/ 2
  3. 3. 3
  4. 4. 4
  5. 5. Get Engaged Personally Setup a ProfileEncourage Staff Usage 5
  6. 6. Know Your Options Profiles Causes Groups Pages 6
  7. 7. Purpose of your Facebook pageConstituent Engagement & Stewardship 7
  8. 8. Purpose of yourFacebook pageRaising Awareness 8
  9. 9. Purpose of your Facebook page Identifying & RecruitingPeople for events, programs & actions 9
  10. 10. Purpose of your Facebook pageDrive traffic to blog or website 10
  11. 11. Purpose of your Facebook pageGet New Ideas and Feedback about programs & services 11
  12. 12. Show your Personality 12
  13. 13. Be Engaging• Post About Needs & Updates• Useful Information• Consistency• Photos & Videos • Tag Everyone 13
  14. 14. Be Engaging• Timing is Key • Current & Scheduled• Use a Personal Voice• Ask Questions• Polls 14
  15. 15. Be Responsive• Always acknowledge• Recognize participation• Tackle difficult issues transparently 15
  16. 16. Build your facebookfollowers/ fan base 16
  17. 17. Create a Social MediaMarketing Committee 17
  18. 18. Use Facebook analytics 18
  19. 19. Use Facebook analytics 19
  20. 20. Use Facebook for hosting or joining contests 20
  21. 21. contests 21
  22. 22. contests 22
  23. 23. Resources• Bethkanter.org• InBoundZombie.com• SocialBrite.org• Socialfresh.com• Marismith.com 23
  24. 24. Thank You!Ritu@SM4NP.org @RituSharma1 24

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