Maximizing Your Facebook Presence- Ritu Sharma

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Maximizing Your Facebook Presence- Ritu Sharma

  1. 1. Maximizing yourFacebook Presence Ritu SharmaLong Beach Nonprofit partnership 1
  2. 2. http://infographiclabs.com/ 2
  3. 3. 3
  4. 4. 4
  5. 5. Get Engaged Personally Setup a ProfileEncourage Staff Usage 5
  6. 6. Know Your Options Profiles Causes Groups Pages 6
  7. 7. Purpose of your Facebook pageConstituent Engagement & Stewardship 7
  8. 8. Purpose of yourFacebook pageRaising Awareness 8
  9. 9. Purpose of your Facebook page Identifying & RecruitingPeople for events, programs & actions 9
  10. 10. Purpose of your Facebook pageDrive traffic to blog or website 10
  11. 11. Purpose of your Facebook pageGet New Ideas and Feedback about programs & services 11
  12. 12. Show your Personality 12
  13. 13. Be Engaging• Post About Needs & Updates• Useful Information• Consistency• Photos & Videos • Tag Everyone 13
  14. 14. Be Engaging• Timing is Key • Current & Scheduled• Use a Personal Voice• Ask Questions• Polls 14
  15. 15. Be Responsive• Always acknowledge• Recognize participation• Tackle difficult issues transparently 15
  16. 16. Build your facebookfollowers/ fan base 16
  17. 17. Create a Social MediaMarketing Committee 17
  18. 18. Use Facebook analytics 18
  19. 19. Use Facebook analytics 19
  20. 20. Use Facebook for hosting or joining contests 20
  21. 21. contests 21
  22. 22. contests 22
  23. 23. Resources• Bethkanter.org• InBoundZombie.com• SocialBrite.org• Socialfresh.com• Marismith.com 23
  24. 24. Thank You!Ritu@SM4NP.org @RituSharma1 24

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