Matt Mahan: The Secret Sauce of Fundraising on Facebook

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Want to learn how nonprofits just like yours have raised over $40 million through online community building, storytelling, and viral, peer-to-peer promotion on Facebook? In this session, Matt will show off new tools, give you the ‘secret sauce’ of what’s working and what isn’t, and provide all the information you need to start effective fundraising campaigns on social media.

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Matt Mahan: The Secret Sauce of Fundraising on Facebook

  1. 1. The Secret Sauce of Facebook Fundraising Matt Mahan CausesMonday, August 22, 2011
  2. 2. What is Causes? Double-bottom line tech startup dedicated to: • Individual empowerment • Culture of giving • Level playing field for nonprofitsMonday, August 22, 2011
  3. 3. So you’ve built a “community”...Monday, August 22, 2011
  4. 4. Ingredient #1 Cultivate your community: • Communication • Content • CollaborationMonday, August 22, 2011
  5. 5. Ingredient #1Monday, August 22, 2011
  6. 6. Ingredient #2 Be donor-centric: • Tangible Impact • Storytelling • Rich media • Peer-to-peer engagementMonday, August 22, 2011
  7. 7. Ingredient #2Monday, August 22, 2011
  8. 8. Ingredient #2Monday, August 22, 2011
  9. 9. Ingredient #2Monday, August 22, 2011
  10. 10. Ingredient #3 Run a campaign: • Structure: launch, update, celebrate • Set goals and a timeline • Define actions supporters can take • Create roles for top advocatesMonday, August 22, 2011
  11. 11. Ingredient #3Monday, August 22, 2011
  12. 12. Ingredient #4 Cross-channel promotion: • Let supporters self-select the channel • Repetition works • Build a critical mass of action-takersMonday, August 22, 2011
  13. 13. Ingredient #4Monday, August 22, 2011
  14. 14. Ingredient #5 Close the loop: • Immediate feedback • Post-campaign updates • Define your own successMonday, August 22, 2011
  15. 15. Ingredient #5Monday, August 22, 2011
  16. 16. Ingredient #5Monday, August 22, 2011
  17. 17. Ingredient #5Monday, August 22, 2011
  18. 18. Successful fundraising project partnersMonday, August 22, 2011
  19. 19. Thanks! Become a nonprofit partner: nonprofits.causes.com Be in touch with our Nonprofit Team: partner@causes.com Matt Mahan Anne Diaz matt@causes.com anne@causes.comMonday, August 22, 2011

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