Matt Mahan & Susan Gordon, Causes: The Secret Sauce of Fundraising
by Social Media for Nonprofits on Jan 30, 2012
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Matt Mahan, VP of Social Impact, Causes...
Matt Mahan, VP of Social Impact, Causes
Susan Gordon, Director of Nonprofit Services, Causes
Twitter Handles: @matthewmahan & @susangordo
A lot of organizations are creating online fundraising campaigns; not a lot of organizations are raising funds. So what's the secret to a well-run online campaign? Effective online fundraising is remarkably similar to raising money and supporters successfully offline—the trick is in the translation.
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