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Lovette Ajayi - Blogging for Nonprofits
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Lovette Ajayi - Blogging for Nonprofits

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Lovette Ajayi - Blogging for Nonprofits Lovette Ajayi - Blogging for Nonprofits Presentation Transcript

  • Blogging for Nonprofits By Lovette Ajayi
  • What do People Blog About? Beauty Politics Technology Entertainment EVERYTHING! Personal life Health/Fitness Science
  • What’s the hype? Over 173,000,000 blogs exist 1 in 4 people online read them
  • 5 Ways To Use Your Blog Storytelling Voice of the People Resource Tool Organization Newsroom Fundraising Tool
  • Storytelling Photo credit: Water.org
  • Voice of the People Photo credit: Kiva.org
  • Resource Tool
  • Newsroom
  • Fundraising
  • I. Thou Shalt Decide On aPlatform That Is Right For You
  • Blogger Easy and fast to setup FREE! Similar to Wordpress.com
  • Wordpress (.org)  Free but hosting costs  Super customizable  Full website capability  Like buying a house as opposed to renting (Blogger)
  • Tumblr  Very visual  Great for Crowdsourcing  LOOKS dynamic
  • II. Thou Shalt Measure and Track Reach
  • Google Analytics Text
  • III. Thou Shalt Have Good Content
  • Be...ONE of these. Or more: INTERESTING! Useful Informative Funny Current
  • IV. Thou Shalt Engage Thine Readers
  • Create Conversation When readers comment, REPLY. Ask for feedback (end posts with questions)
  • V. Thou Shalt Make Content Easy to Receive
  • RSS Feeds
  • Organizations Who Blog Well Amnesty International Water.org Kiva Greenpeace International Save Darfur Coalition
  • Amnesty International
  • Water.org
  • Kiva
  • Greenpeace International
  • Save Darfur Coalition
  • Questions?