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Lovette Ajayi - Blogging for Nonprofits
 

Lovette Ajayi - Blogging for Nonprofits

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    Lovette Ajayi - Blogging for Nonprofits Lovette Ajayi - Blogging for Nonprofits Presentation Transcript

    • Blogging for Nonprofits By Lovette Ajayi
    • What do People Blog About? Beauty Politics Technology Entertainment EVERYTHING! Personal life Health/Fitness Science
    • What’s the hype? Over 173,000,000 blogs exist 1 in 4 people online read them
    • 5 Ways To Use Your Blog Storytelling Voice of the People Resource Tool Organization Newsroom Fundraising Tool
    • Storytelling Photo credit: Water.org
    • Voice of the People Photo credit: Kiva.org
    • Resource Tool
    • Newsroom
    • Fundraising
    • I. Thou Shalt Decide On aPlatform That Is Right For You
    • Blogger Easy and fast to setup FREE! Similar to Wordpress.com
    • Wordpress (.org)  Free but hosting costs  Super customizable  Full website capability  Like buying a house as opposed to renting (Blogger)
    • Tumblr  Very visual  Great for Crowdsourcing  LOOKS dynamic
    • II. Thou Shalt Measure and Track Reach
    • Google Analytics Text
    • III. Thou Shalt Have Good Content
    • Be...ONE of these. Or more: INTERESTING! Useful Informative Funny Current
    • IV. Thou Shalt Engage Thine Readers
    • Create Conversation When readers comment, REPLY. Ask for feedback (end posts with questions)
    • V. Thou Shalt Make Content Easy to Receive
    • RSS Feeds
    • Organizations Who Blog Well Amnesty International Water.org Kiva Greenpeace International Save Darfur Coalition
    • Amnesty International
    • Water.org
    • Kiva
    • Greenpeace International
    • Save Darfur Coalition
    • Questions?