Lovette Ajayi - Blogging for Nonprofits

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Lovette Ajayi - Blogging for Nonprofits

  1. 1. Blogging for Nonprofits By Lovette Ajayi
  2. 2. What do People Blog About? Beauty Politics Technology Entertainment EVERYTHING! Personal life Health/Fitness Science
  3. 3. What’s the hype? Over 173,000,000 blogs exist 1 in 4 people online read them
  4. 4. 5 Ways To Use Your Blog Storytelling Voice of the People Resource Tool Organization Newsroom Fundraising Tool
  5. 5. Storytelling Photo credit: Water.org
  6. 6. Voice of the People Photo credit: Kiva.org
  7. 7. Resource Tool
  8. 8. Newsroom
  9. 9. Fundraising
  10. 10. I. Thou Shalt Decide On aPlatform That Is Right For You
  11. 11. Blogger Easy and fast to setup FREE! Similar to Wordpress.com
  12. 12. Wordpress (.org)  Free but hosting costs  Super customizable  Full website capability  Like buying a house as opposed to renting (Blogger)
  13. 13. Tumblr  Very visual  Great for Crowdsourcing  LOOKS dynamic
  14. 14. II. Thou Shalt Measure and Track Reach
  15. 15. Google Analytics Text
  16. 16. III. Thou Shalt Have Good Content
  17. 17. Be...ONE of these. Or more: INTERESTING! Useful Informative Funny Current
  18. 18. IV. Thou Shalt Engage Thine Readers
  19. 19. Create Conversation When readers comment, REPLY. Ask for feedback (end posts with questions)
  20. 20. V. Thou Shalt Make Content Easy to Receive
  21. 21. RSS Feeds
  22. 22. Organizations Who Blog Well Amnesty International Water.org Kiva Greenpeace International Save Darfur Coalition
  23. 23. Amnesty International
  24. 24. Water.org
  25. 25. Kiva
  26. 26. Greenpeace International
  27. 27. Save Darfur Coalition
  28. 28. Questions?

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