Leveraging Social Media for Events

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This session will explore how to effectively harness social media to drive attendance for your nonprofit event and maximize the on site experience. Ritu and Darian will offer practical strategies on what to do before, during, and after an event, as well as clear strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.

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Leveraging Social Media for Events

  1. 1. Leveraging Social Media for Events Ritu Sharma Darian Rodriguez Heyman@RituSharma1 @dheyman
  2. 2. Events Are Inherently Social
  3. 3. Event And Social Media ROI =Donations +Ticket Sales +Awareness-(Esp. Followers)
  4. 4. The Ticketing Lifecycle
  5. 5. The Ticketing LifecycleAt what point has an event sold Half its tickets? 2 weeks Week Of prior 38% 29% 1 week prior 33%
  6. 6. Success = Rolling ThunderCreate an Editorial Calendar• Media: Email, Website, Blog,Facebook, Twitter, LinkedIn,Community Calendars• Emails: 9-11am Tues - Thurs• Social Media: 8:45am, 12:30pm, 6pm, 9:30pm
  7. 7. Create an Editorial Calendar• Ask Questions• Post Photos & Videos• Email Darian@SM4NP.org for a Template
  8. 8. Create Your Registration Page
  9. 9. Create A Facebook Event
  10. 10. Create A LinkedIn Event
  11. 11. Get The Word Out!1.  Post regular updates: –  Pictures of performers, VIPs & partners –  auction items –  attendee stories –  more pictures & videos (cute stuff helps!)2.  Invite attendees to RSVP as they register3.  tag Everyone!
  12. 12. What’s a “Share” Worth?• $2.52 & 11 Event Page Views• Create A Social Media Committee• 60% Share After They’ve Registered
  13. 13. Create a Twitter Hashtag•  A word preceded by a #sign –  Used to unify tweets from multiple people on the same subject•  Easy to search•  catalogs your event•  Keep it short!•  Encourage Attendee Participation
  14. 14. Create a Twitter Hashtag
  15. 15. Create a Twitter Hashtagwww.twubs.comwww.tagal.us
  16. 16. After The Event•  Ask for Feedback•  Create & Share Recaps•  Post & Tag Photos!•  Review Analytics•  Use Storify.com & SlideShare.net to Share Content
  17. 17. Final Tips & Takeaways•  Select & Plan Channels•  Incent Early Ticket Purchasing•  Collect Donations from Non-Attendees•  Encourage Post-Purchase Sharing•  Engage Before, During & After•  Analyze What Works!
  18. 18. Questions? Ritu@SM4NP.org Darian@SM4NP.org@RituSharma1 @dheyman

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