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This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a …

This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profiles. Presented by Deepa Sapatnekar, Head of Communications, LinkedIn India, Korea & MENA, at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.

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  • 1. Leveraging LinkedIn for Good Deepa Sapatnekar Head of Communications LinkedIn - India, Korea, MENA region
  • 2.  Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
  • 3. LinkedIn’sMissionConnect the world’s professionalsto make them more productive and successful
  • 4. LinkedIn for Good’sMissionConnect the talent and passion of professionalswith opportunities to use their skills to make apositive impact on the world
  • 5. Did you know?78% of professionals would like to join a nonprofit board*70% of LinkedIn members agree that it is really important for volunteeropportunities to match their skills and interest**75% of LinkedIn members would be open to virtual volunteeringopportunities that use their specific skills and talents**Sources:*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey
  • 6. Challenge: Expand the Board with specific skill setsSolution: LinkedIn Jobs Network drove posts virally tothe right candidates  26 qualified applicants in 30 days  Filled 2 Board seats with senior exec’s in Operations & Marketing “With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place
  • 7. Are nonprofits on LinkedIn? 4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned
  • 8. Using LinkedIn to recruit
  • 9. Build your brand
  • 10. Build your brand  Share the causes you care about  Encourage your board members, donors, volunteers & employees to add the field to their profile
  • 11. Add Volunteer/Causes sectionhttp://www.linkedin.com/profile/edit-volunteering-combined
  • 12. Build your skills reputation
  • 13. Build your skills reputation
  • 14. Grow yourcommunity
  • 15. Create a presence on LinkedIn Company Pages
  • 16. Update and track followers
  • 17. Leverage “Products and Services”
  • 18. Find Talent- Volunteers, Board & Staff
  • 19. The magic of Advanced Search
  • 20. The magic of Advanced Search
  • 21. Board Connect → Find board members for your cause → Secure funding → Find passionate volunteers
  • 22. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
  • 23. Share knowledge &Insights
  • 24. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 25. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 26. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 27. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 28. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 29. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 30. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 31. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  • 32. LinkedIn Today
  • 33. Thought leadership via “Groups”
  • 34. Creating a nonprofit group on LinkedIn
  • 35. Creating a nonprofit group on LinkedIn
  • 36. Fill the structuralgap
  • 37. Why connections matter…1st Degree 5002nd Degree 110,0003rd Degree 4,000,000
  • 38. Redundant connections
  • 39. Be the broker in the structural gapInMaps - http://inmaps.linkedinlabs.com/
  • 40. Connect with your alumni to build your network http://www.linkedin.com/college/alumni
  • 41. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
  • 42.  Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
  • 43. Quick resources• nonprofit.linkedin.com (“Board Connect”)• learn.linkedin.com & help.linkedin.com• Group called “LinkedIn Nonprofit Solutions”