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Leveraging LinkedIn for Good      Deepa Sapatnekar      Head of Communications      LinkedIn - India, Korea, MENA region
 Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced...
LinkedIn’sMissionConnect the world’s professionalsto make them more productive and successful
LinkedIn for Good’sMissionConnect the talent and passion of professionalswith opportunities to use their skills to make ap...
Did you know?78%                        of professionals would like to join a nonprofit board*70%                        o...
Challenge: Expand the Board with specific skill setsSolution: LinkedIn Jobs Network drove posts virally tothe right candid...
Are nonprofits on LinkedIn? 4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned
Using LinkedIn to recruit
Build your brand
Build your brand                    Share the causes you                     care about                    Encourage you...
Add Volunteer/Causes sectionhttp://www.linkedin.com/profile/edit-volunteering-combined
Build your skills reputation
Build your skills reputation
Grow yourcommunity
Create a presence on LinkedIn Company Pages
Update and track followers
Leverage “Products and Services”
Find Talent- Volunteers, Board & Staff
The magic of Advanced Search
The magic of Advanced Search
Board Connect  → Find board members for your cause  → Secure funding  → Find passionate volunteers
Leverage your network      Find           Relate           Engage     Research       Contribute, &     Personalize    Conn...
Share knowledge &Insights
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
LinkedIn Today
Thought leadership via “Groups”
Creating a nonprofit group on LinkedIn
Creating a nonprofit group on LinkedIn
Fill the structuralgap
Why connections matter…1st Degree                       5002nd Degree                    110,0003rd Degree                ...
Redundant connections
Be the broker in the structural gapInMaps - http://inmaps.linkedinlabs.com/
Connect with your alumni to build your network     http://www.linkedin.com/college/alumni
Leverage your network      Find           Relate           Engage     Research       Contribute, &     Personalize    Conn...
 Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced...
Quick resources•   nonprofit.linkedin.com (“Board Connect”)•   learn.linkedin.com & help.linkedin.com•   Group called “Lin...
Leveraging LinkedIn for Good
Leveraging LinkedIn for Good
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Leveraging LinkedIn for Good

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This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profiles. Presented by Deepa Sapatnekar, Head of Communications, LinkedIn India, Korea & MENA, at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.

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Transcript of "Leveraging LinkedIn for Good"

  1. 1. Leveraging LinkedIn for Good Deepa Sapatnekar Head of Communications LinkedIn - India, Korea, MENA region
  2. 2.  Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
  3. 3. LinkedIn’sMissionConnect the world’s professionalsto make them more productive and successful
  4. 4. LinkedIn for Good’sMissionConnect the talent and passion of professionalswith opportunities to use their skills to make apositive impact on the world
  5. 5. Did you know?78% of professionals would like to join a nonprofit board*70% of LinkedIn members agree that it is really important for volunteeropportunities to match their skills and interest**75% of LinkedIn members would be open to virtual volunteeringopportunities that use their specific skills and talents**Sources:*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey
  6. 6. Challenge: Expand the Board with specific skill setsSolution: LinkedIn Jobs Network drove posts virally tothe right candidates  26 qualified applicants in 30 days  Filled 2 Board seats with senior exec’s in Operations & Marketing “With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place
  7. 7. Are nonprofits on LinkedIn? 4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned
  8. 8. Using LinkedIn to recruit
  9. 9. Build your brand
  10. 10. Build your brand  Share the causes you care about  Encourage your board members, donors, volunteers & employees to add the field to their profile
  11. 11. Add Volunteer/Causes sectionhttp://www.linkedin.com/profile/edit-volunteering-combined
  12. 12. Build your skills reputation
  13. 13. Build your skills reputation
  14. 14. Grow yourcommunity
  15. 15. Create a presence on LinkedIn Company Pages
  16. 16. Update and track followers
  17. 17. Leverage “Products and Services”
  18. 18. Find Talent- Volunteers, Board & Staff
  19. 19. The magic of Advanced Search
  20. 20. The magic of Advanced Search
  21. 21. Board Connect → Find board members for your cause → Secure funding → Find passionate volunteers
  22. 22. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
  23. 23. Share knowledge &Insights
  24. 24. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  25. 25. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  26. 26. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  27. 27. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  28. 28. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  29. 29. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  30. 30. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  31. 31. Follow nonprofit Influencershttp://www.linkedin.com/today/post/whoToFollow
  32. 32. LinkedIn Today
  33. 33. Thought leadership via “Groups”
  34. 34. Creating a nonprofit group on LinkedIn
  35. 35. Creating a nonprofit group on LinkedIn
  36. 36. Fill the structuralgap
  37. 37. Why connections matter…1st Degree 5002nd Degree 110,0003rd Degree 4,000,000
  38. 38. Redundant connections
  39. 39. Be the broker in the structural gapInMaps - http://inmaps.linkedinlabs.com/
  40. 40. Connect with your alumni to build your network http://www.linkedin.com/college/alumni
  41. 41. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
  42. 42.  Build your brand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
  43. 43. Quick resources• nonprofit.linkedin.com (“Board Connect”)• learn.linkedin.com & help.linkedin.com• Group called “LinkedIn Nonprofit Solutions”
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