Lee Fox - Youth and Nonprofit PartnershipsPresentation Transcript
10/23/12 presented by Lee Fox
Every generation has seen the emergence of a “disruptive technology” that rendered existing technologies irrelevant.
Why in the world do youth matter? 314M 20% of USA 43.2% of population the Afghan27.7% is GenZ populationof USA ~(63M) is GenZpopulation 34.7% of ~(13M)is GenY Pakistani ~(76M) 32.5% of population Egyptian is GenZ population ~(66M) is GenZ CIA WORLD FACTBOOK 2012 ~(27M)Generation: X X Y Y Z ZAge Range: 43.7 31.2 25.0 18.7 12.5 6.2 49.9 43.7 31.2 25.0 18.7 12.5
14 year old Malala Yousafzai is known forher education and women’s rights activismin the Swat Valley.She was 11 years old when she beganwriting about her life under the Taliban.Attempted assassination: 10/10/12
74% of teens GLOBALLY consider climate changeGENERATION “WE” and global warming a greater threat than drugs, violence Brittany Trilphord or war! 17 years old Habbo Study
on one handGenX & Boomers see value in nonprofits and a majority get involvedthrough organizations (60%) on the other hand
GenY /Gen Z however 9 in 10 (92%) wish they 02/2012 Study could do more to help those in need.
So what’s the problem? when “volunteering”youth feel discounted because they’re typically given menial tasks and often left out of strategic decision- making and/or ideation.
new guiding lights“We looked at an array of problems to see what we could solve in our own community.”
New era of understanding
Photo by: michael.newman. TIP #1 SHARE
(18 - 32 YEARS)77% of GenY are seeking aseat on a nonprofit board.48% wish they could apply theirprofessional or academicskills when volunteering (SKILLS-BASED VOLUNTEERISM)
Non-profit TIP #2Think CO-CREATION
SMARTyou share the EXPERIENCE ? Can you share the INFLUENCE ? Can PHONE MARKET (USA % ownership) 74% GenY (25-to-34) 16 M users (Q2 2012) they’re curious 46% scan b/c 63% of all teens exchange texts 41% scan to get more info every day. 18% scan to get a free gift 16% scan to get exclusive content 58% GenZ (13-to-17) own smart phones 90% GenZ (13-to-17) own cell phones
TIP #3 Make it EPIC the “epic” game of life
TIP #4 Make it FUN
YOUTH activate differently HOW DO YOU LIKE TO HEAR ABOUT VOLUNTEER OPPORTUNTIIES? 81% PEER 72% EMAIL 55% FACEBOOK 67% WEBSITE 30% DATABASE 43% EVENTS 13% OTHER
U.S. “GIVING” $298B 2011 U.S. givingTIP #5 don’t leaveMONEY on the table2:1 GENY who volunteer are more likely to donate
In 2011 how did you make your donations? online facebook e-mail in person other verbally online deduct mobile over phone payroll
YOUNG PEOPLE ARE WILLING TO GIVE 75% GENY gave in 2011
26% GENZ gave in 2011Source: 2011 Harris Interactive Study
ARE YOU LEAVING MONEY ON THE TABLE? 53% said they could have given more ELIMINATE over solicitationBe MORE transparent about what “giving” accomplishes
What’s YOUR epic story? 83% conduct research ANSWER THESE QUESTIONS: What’s the latest “news” What do “gifts” and specific to the cause and“volunteering” accomplish? organization?Photo via Big Stock Photo
TIP #6 youth have bright ideas we believe in the power of one
CALL TO ACTION FOR PREVIOUS GENERATIONS "The Trust Pyramid“ by John Haydon
FLIP THE TRAIDIONAL MODEL FOR “GENERATION WE” "The Passion Pyramid“ by Lee Fox
ImpactCollaborate Learn Share
HOW ARE YOU TELLING YOUR STORY?
Certifiably UNSTOPPABLE Rebecca Kantar
LAST TIP: Make it easy Make it social Make it real Make it countJoin us on facebook: http://bit.ly/cause4KDZJoin us on twitter: @KooDooZEmail us: info@KooDooZ.com