Lee Fox: Engaging Youth in Your Social Media Efforts

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Lee Fox, Founder & Chief Innovation Officer, KooDooZ

Is your nonprofit tapping the goodwill of our country’s largest population group? Youth 18 and under are contributing more than 1.3 billion hours of service each year and many have been personally responsible for raising hundreds of thousands of dollars for a cause or charity— learn how and why to engage with Generation Z.

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Lee Fox: Engaging Youth in Your Social Media Efforts

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  7. 7. Generation “z” is now age 6<br />
  8. 8. SHIFT #1<br />51% US households<br />67%<br />Households w/ kids<br />Socio-Economic impact<br />evened out by schools<br />
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  10. 10. >12?<br />>6?<br />
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  12. 12. SHIFT #2<br />
  13. 13. $10M was raised by kids<br />RandomKid<br />More than almost every major U.S. corporation<br />Only 5 U.S. brands gave more!<br />Re-defining<br />“giving”<br />Kids Trick-Or-Treated for victims, did toy drives, lemon-aide stands, etc.<br />
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  17. 17. 2006 “Kids Across America” STUDY:<br />99% of kids (6-11) believe it’s important to care about the environment!<br /> Green Teens <br />“HUG” the web <br />~ Juniper Research<br />July 2007<br />
  18. 18. We looked an array of problems to see what we could solve in our own community<br />tgif<br />2008: <br />Learned cooking oil could be turned into bio-diesel<br />
  19. 19. SHIFT #3<br />We are the sum of all of our own experiences<br />Socio-Economic, Race, Religion, Orientation<br />
  20. 20. 2007 = 13.3M children live in poverty <br />2009 = 15.5M<br />(that’s 1-in-5 kids!)<br />Within 1 year:<br />43% of families with children struggle to afford stable housing<br />21% of all households fall into the “food insecure” category<br />By 2010:<br />40% of youth (8-24) want to start their own business!<br />8M of our nation’s children have 1 unemployed parent<br />Harris Interactive, 2010<br />
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  23. 23. 6,376<br />“likes”<br />The average non-profit earns <br />More than “likes” Olivia is still getting engagement<br />AVERAGE # OF “LIKES” FOR <br />Facebook snapshot on 10/07/11<br />

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