Laura Bradley & Lori Abbott, SickKids Foundation
by Social Media for Nonprofits on Jun 26, 2012
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Media as Part of an Integrated Multi-Channel Strategy...
Media as Part of an Integrated Multi-Channel Strategy
Join SickKids Foundation’s marketing professionals as they walk you through their first-ever “Healthy & Happy” campaign. Launched in May 2012, this month-long campaign asked people to stand up and “Do The Happy” to give thousands of children a better chance at a healthy and happy life. With a large social media and digital component, the highly successful campaign had a fully integrated approach to fundraising.
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