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Kevin Reid - Shiny Object Syndrome: Which Social Media Tools Are Most Effective for Your Organization
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Kevin Reid - Shiny Object Syndrome: Which Social Media Tools Are Most Effective for Your Organization

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  • 1. Shiny Object Syndrome:Which Social Media Tools Are Most Effective For Your Organization? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 2. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 3. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 4. “We need aFoursquare strategy!” “We need to be on Twitter!” “Why don’t we have a blog?!” What about Zombies! Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 5. FreeSocial Media Easy Nirvana Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 6. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 7. Questions to Ask:• Who are we trying to connect with?• What goal are we trying to accomplish?• What will we ask our members to do?• Does this new tool meet the need? (Or, does some other tool work better?) Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 8. P.O.S.T.• PEOPLE – Who are you targeting online?• OBJECTIVES – What defines success?• STRATEGY – What is your plan?• TECHNOLOGY – What tools will you use to implement the strategy? Forrester Research Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 9. Don’t Forget! Social Media Social Media is not always the answer. Sometimes the best solution is to improve your website or your use of email. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 10. Case Study: 2012 REALTOR RallyAmplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 11. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 12. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 13. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 14. Results• 15,500 participated in the Virtual Rally• Members participated from every state• Only 10% were from the local area• 30% of participants had not participated in a political event before• 2,160 Tweets using #realtorrally• 2,960 Tweets to Senate• 2,470 Facebook posts• 26 pins on Pinterest Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 15. Case Study:Disruptive Women in Heath Care Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 16. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 17. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 18. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 19. Argyle Social Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 20. Argyle Social Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 21. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 22. Case Study: Health In PlaceAmplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 23. Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 24. Select an appropriate Experiment Grow it orsocial media and learn abandon it Tool Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

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