Online Video Done Right (With Little to No Experience and Cheap Gear)<br />October 14, 2011<br />Presented by: <br />Justi...
Social Media—One Clear Path<br />
Social Media—One Clear Path<br />
Social Media—One Clear Path<br />
Social Media—One Clear Path<br />
One Thing’s for Certain…CONTENT MATTERS!<br />
HubSpot Research by Dan Zarella<br />Links lead to followers:<br />Twitter accounts with 1,000+ followers send links with ...
What kind of content? Video!<br />The cost is not what it used to be…<br />Many of us have video cameras in our pockets ri...
Video Helps You…<br />Easily connect with your audience.<br />Instead of typing out instructions on how to plant something...
Video Helps You…<br />Share your message:<br />Lots of free, easy-to-use distribution.<br />Email a video, post it on YouT...
Video Helps You…	<br />Avoid awkward, lost-in-translation moments often found in email and other text messaging.<br />
Video Helps You…<br />Connect with the local media to promote your work/get a message out.<br />Especially in smaller mark...
Video Helps You…<br />Bypass the media.<br />If you produce enough valuable content, your audience will look to you, and y...
Does video quality count?<br />(“KeyboardCat” video can be accessed here:<br />http://www.youtube.com/watch?v=J---aiyznGQ)...
Yes, quality counts!<br />
Tips and Techniques<br />
Tools of the Trade<br />
Tools of the Trade<br />Whenever possible, use a tripod.<br />
Tools of the Trade<br />External mics (not built-in to your camera).<br />
Audio is Crucial<br />If you can’t hear an interview, no reason to shoot it.<br />Light winds can cause deafening noise.<b...
SHOW What You SAY<br />
SHOW What You SAY<br />“…an urban campus environment…”<br />
SHOW What You SAY<br />“…a group of students arrested for vandalism…”<br />
Compose Yourself<br />
“The Rule of Thirds”<br />
“The Rule of Thirds”<br />
Lighting<br />Use what is available.<br />ALWAYS keep the light source BEHIND the camera.<br />Move lamps.<br />Use mirror...
Lighting and Framing Done Right<br />
B roll (aka “Footage”)<br />
“Rule of 3s”—Wide Shot<br />
“Rule of 3s”—Medium Shot<br />
“Rule of 3s”—Tight Shot<br />
“Rule of 3s”<br />
“Rule of 3s”—Wide Shot<br />
“Rule of 3s”—Medium Shot<br />
“Rule of 3s”—Tight Shot<br />
Shorter is sweeter!<br />Five minutes is long in the YouTube world.<br />If you need to give more info, break the video in...
Have fun with this!<br />Smart video is one part strategy and a lot of parts creativity.<br />Interview backgrounds, b rol...
(“DataHoarders” video can be accessed here: http://www.youtube.com/watch?v=EsY5hnE1NKs)<br />It doesn’t have to make Spiel...
BWF_social Can Help You Get There<br />Training workshops<br />Social audits<br />Video production and consultation<br />j...
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Justin Ware: Online Video Done Right (for the Amateur Videographer)

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Good video provides a boost to any engagement strategy. Thanks to advanced technology, many of us now have a high quality camera (a phone) sitting in our pockets. This session will give you the basic tricks of the trade to make easy-to-produce videos that will serve your organization’s communication needs.

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Justin Ware: Online Video Done Right (for the Amateur Videographer)

  1. 1. Online Video Done Right (With Little to No Experience and Cheap Gear)<br />October 14, 2011<br />Presented by: <br />Justin J. Ware<br />
  2. 2. Social Media—One Clear Path<br />
  3. 3. Social Media—One Clear Path<br />
  4. 4. Social Media—One Clear Path<br />
  5. 5. Social Media—One Clear Path<br />
  6. 6. One Thing’s for Certain…CONTENT MATTERS!<br />
  7. 7. HubSpot Research by Dan Zarella<br />Links lead to followers:<br />Twitter accounts with 1,000+ followers send links with about 45 percent of their tweets.<br />Those with < 1,000 followers tweet links about 15 percent of the time.<br />*Don’t over value followers—it’s the quality, not necessarily the quantity that matters when it comes to who is following you.<br />
  8. 8. What kind of content? Video!<br />The cost is not what it used to be…<br />Many of us have video cameras in our pockets right now.<br />
  9. 9. Video Helps You…<br />Easily connect with your audience.<br />Instead of typing out instructions on how to plant something, clean something, build something…you can show them.<br />
  10. 10. Video Helps You…<br />Share your message:<br />Lots of free, easy-to-use distribution.<br />Email a video, post it on YouTube, share it on Facebook.<br />
  11. 11. Video Helps You… <br />Avoid awkward, lost-in-translation moments often found in email and other text messaging.<br />
  12. 12. Video Helps You…<br />Connect with the local media to promote your work/get a message out.<br />Especially in smaller markets, newspaper/TV/Radio websites will use the video you produce.<br />News organizations need content—provide it.<br />
  13. 13. Video Helps You…<br />Bypass the media.<br />If you produce enough valuable content, your audience will look to you, and you won’t have to rely on a reporter to distribute your message.<br />Gives your org full control over the message.<br />
  14. 14. Does video quality count?<br />(“KeyboardCat” video can be accessed here:<br />http://www.youtube.com/watch?v=J---aiyznGQ)<br />
  15. 15. Yes, quality counts!<br />
  16. 16. Tips and Techniques<br />
  17. 17. Tools of the Trade<br />
  18. 18. Tools of the Trade<br />Whenever possible, use a tripod.<br />
  19. 19. Tools of the Trade<br />External mics (not built-in to your camera).<br />
  20. 20. Audio is Crucial<br />If you can’t hear an interview, no reason to shoot it.<br />Light winds can cause deafening noise.<br />Crowded conferences are an audio nightmare.<br />
  21. 21. SHOW What You SAY<br />
  22. 22. SHOW What You SAY<br />“…an urban campus environment…”<br />
  23. 23. SHOW What You SAY<br />“…a group of students arrested for vandalism…”<br />
  24. 24. Compose Yourself<br />
  25. 25. “The Rule of Thirds”<br />
  26. 26. “The Rule of Thirds”<br />
  27. 27. Lighting<br />Use what is available.<br />ALWAYS keep the light source BEHIND the camera.<br />Move lamps.<br />Use mirrors or poster boards to reflect sun light.<br />If it’s not lit properly, move the interview subject!<br />
  28. 28. Lighting and Framing Done Right<br />
  29. 29. B roll (aka “Footage”)<br />
  30. 30. “Rule of 3s”—Wide Shot<br />
  31. 31. “Rule of 3s”—Medium Shot<br />
  32. 32. “Rule of 3s”—Tight Shot<br />
  33. 33. “Rule of 3s”<br />
  34. 34. “Rule of 3s”—Wide Shot<br />
  35. 35. “Rule of 3s”—Medium Shot<br />
  36. 36. “Rule of 3s”—Tight Shot<br />
  37. 37. Shorter is sweeter!<br />Five minutes is long in the YouTube world.<br />If you need to give more info, break the video into multiple parts.<br />Provide full-length interview in a different video.<br />YouTube and other online video players often have the full-length listed on the video—don’t let that be a reason why your video isn’t watched.<br />
  38. 38. Have fun with this!<br />Smart video is one part strategy and a lot of parts creativity.<br />Interview backgrounds, b roll, music—so much more to experiment with vs. text.<br />Flash mobs, parodies, lip dubs.<br />
  39. 39. (“DataHoarders” video can be accessed here: http://www.youtube.com/watch?v=EsY5hnE1NKs)<br />It doesn’t have to make Spielberg jealous…<br />
  40. 40. BWF_social Can Help You Get There<br />Training workshops<br />Social audits<br />Video production and consultation<br />jware@bwf.com<br />@BWF_social(firm-focused)<br />@JustinJWare(Justin-focused)<br />99848:JJW/CRY:100411.<br />

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