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Living In A
House
Transparency and Social Media…
McGirrEnterprises.com ©2013
“Honesty
and transparency
make you vulnerable.
...Be honest and
transparent anyway.”
-Mother Teresa
No noise, dirt or pollution emits from it, and passers-by
can see in real-time if things are moving, working and shipping....
"Today, global corporations run
the risk of being busted at any
time. The best defense against
this is transparency."
-Pau...
To create a
High-Impact Nonprofits
fall in LOVE with feedback
Master the Art of Adaptation
"Today, global corporations run
the risk of being busted at any
time. The best defense against
this is transparency."
-Pau...
darkrye.com
@JoeyMcGirr
McGirrEnterprises.com ©2013
Joey McGirr: Living in a Glass House: Transparency & Social Media
Joey McGirr: Living in a Glass House: Transparency & Social Media
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Joey McGirr: Living in a Glass House: Transparency & Social Media

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Transparency and social media is a troubling thought to a lot of people. The idea of airing internal nonprofit workings and touchy constituent interactions is the last thing nonprofits want for their social media campaigns. Like it or not, this is the future of social media and the future of how your customers will demand to interact with and learn about you. Learning how to live in a glass house isn’t just an interesting topic of discussion, but rather the guiding principle for how you manage your social presence in the future.

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  • How would you define transparency? We will discuss how NPO’s are dealing with living in the glass house of social media for good and bad (Core theme). Joey will share real world examples of organizations embracing transparency in amazingly effective ways and thosewho have done not so hot jobs.Mohs scale of mineral hardness: http://en.wikipedia.org/wiki/Mohs_scale_of_mineral_hardness
  • Title: Living in a Glass House - Transparency and Social Media
  • “Honesty and transparency make you vulnerable. Be honest and transparent anyway.” -Mother TeresaTransparency and social media is a troubling thought to a lot of people.  The idea of airing internal workings and constituent/customer interactions, is the last thing many organizations want for their social media campaigns.  Like it or not, this is the future of social media and the future of how your customers will demand to interact with and learn about you.Learning how to live in a glass house isn't just an interesting topic being discussed, but rather the guiding principle for how you manage your social presence in the future both personally, and professionally/corporately.
  • (first commecial example) Volkswagen: Communicate your purpose (So others like you can find you. i.e. Values) - Volkswagen and the Glass Factory ( Die GläserneManufaktur)An honest auto mechanicNo noise, dirt or pollution emits from it, and passers-by can see in real-time if things are moving, working and shipping.Can you say the same about your organization? How can you use this example to show just how transparent you and your nonprofit can be?"Transparency is not the same as looking straight through a building: it's not just a physical idea, it's also an intellectual one."Helmut Jahn 
  • You'll walk away with: An understanding of how to manage your social media campaigns in an open and accessible wayWhat to do in a crisis How to leverage transparency to win loyal fans of your brand and causeWelcome to what political analyst and writer Micah Sifry has dubbed “the uncomfortable Age of Transparency.” "Today, global corporations run the risk of being busted at any time. The best defense against this is transparency." -Pail Klein, Forbes Magazine Article - Transparency: Social Media Is Forcing You to Tell the TruthEasily becomes: "Today, [Local Nonprofits] run the risk of being busted at any time. The best defense against this is transparency." -Pail Klein, Forbes Magazine Article - Transparency: Social Media Is Forcing You to Tell the Truth 
  • http://www.ssireview.org/articles/entry/creating_high_impact_nonprofits/Creating High-Impact NonprofitsConventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This study of 12 high-impact nonprofits, however, shows that real social change happens when organizations go outside their own walls and find creative ways to enlist the help of others.Six Practices of High-Impact NonprofitsServe and AdvocateMake Markets WorkInspire EvangelistsNurture Nonprofit NetworksMaster the Art of AdaptationShare Leadership“…the cycle of adaptation, which involves four critical steps. First, they listen to feedback from their external environments and seek opportunities forimprovement or change. Next, they innovate and experiment, developing new ideas or improving upon older programs. Then they evaluate and learn what works with the innovation, sharing information and best practices across their networks. They modify their plans and programs in a process of ongoing learning. It’s a never-ending cycle that helps these nonprofits increase and sustain their impact.”Myths of Nonprofit ManagementMyth #1: Perfect Management. Some of the organizations we studied are not exemplary models of generally accepted management principles. Although adequate management is necessary, it is not sufficient for creating significant social impact.Myth #2: Brand-Name Awareness. A handful of groups we studied are household names, but a few hardly focus on marketing at all. For some, traditional mass marketing is a critical part of their impact strategy; for others, it’s unimportant.Myth #3: A Breakthrough New Idea. Although some groups come up with radical innovations, others take old ideas and tweak them until they achieve success.Myth #4: Textbook Mission Statements. All of these nonprofits look to compelling missions, visions, and shared values. But only a few of these groups spend time fine-tuning their mission statement on paper; most of them are too busy living it.Myth #5: High Ratings on Conventional Metrics.When we looked at traditional measures of nonprofit efficiency, many of these groups didn’t score well, because they don’t adhere to misleading metrics such as overhead ratios.Myth #6: Large Budgets.We discovered that size doesn’t correlate with impact. Some of these nonprofits have made a big impact with large budgets; others have achieved similar impact with much smaller budgets. As we dismissed the conventional wisdom about what makes high-impact nonprofits successful, we realized we had discovered a new way of understanding this sector – and what enables the best nonprofits to create lasting social change.
  • (second commercial example) Facebook as an organization is a great example. Considering how entrenched they are in the world of social media is makes sense they would have a completely open and transparent corporate/organizational culture – right down to their office space.How can your organization adopt the same cultural concepts?
  • https://twitter.com/search?q=gettngslizzerd&src=typdAmerican Red Cross: "Always Tell The Truth" - How the American Red Cross is leading by example (and the NRA is not)Wrong Pipe (Red Cross, Chevy): http://www.tacticalphilanthropy.com/2011/02/the-story-behind-red-crosss-twitter-faux-pashttp://www.bethkanter.org/mistakes-how2/
  • Be consistently transparent everywhere!Whole Planet FoundationMeet Steve. Sharing the story of the people WPF is helping all around the globe. Are you sharing the stories of those you are helping in your own neighborhood?Diversity
  • Transcript of "Joey McGirr: Living in a Glass House: Transparency & Social Media"

    1. 1. Living In A House Transparency and Social Media… McGirrEnterprises.com ©2013
    2. 2. “Honesty and transparency make you vulnerable. ...Be honest and transparent anyway.” -Mother Teresa
    3. 3. No noise, dirt or pollution emits from it, and passers-by can see in real-time if things are moving, working and shipping. "Transparency is not the same as looking straight through a building: it's not just a physical idea, it's also an intellectual one." -Helmut Jahn Die Gläserne Manufaktur
    4. 4. "Today, global corporations run the risk of being busted at any time. The best defense against this is transparency." -Paul Klein, Forbes Magazine Article Transparency: Social Media Is Forcing You to Tell the Truth McGirrEnterprises.com ©2013 "Today, [Local Nonprofits] run the risk of being busted at any time. The best defense against this is transparency." -Paul Klein, Forbes Magazine Article Transparency: Social Media Is Forcing You to Tell the Truth
    5. 5. To create a High-Impact Nonprofits fall in LOVE with feedback Master the Art of Adaptation
    6. 6. "Today, global corporations run the risk of being busted at any time. The best defense against this is transparency." -Paul Klein, Forbes Magazine Article Transparency: Social Media Is Forcing You to Tell the Truth McGirrEnterprises.com ©2013
    7. 7. darkrye.com
    8. 8. @JoeyMcGirr McGirrEnterprises.com ©2013
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