JD: Lasica- Storytelling 2.0: Harnessing the Power of Video to Meet Mission


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Like it or not, every nonprofit today is a media organization. It all starts with creating content, which is the currency of social media and search. Nonprofit strategist JD Lasica will show you the importance of using video and personal storytelling to convey your mission and enlist new supporters.

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JD: Lasica- Storytelling 2.0: Harnessing the Power of Video to Meet Mission

  1. 1. Social Media for Nonprofits Storytelling 2.0 JD Lasica Founder, Socialbrite.org [email_address] Harnessing video & community to meet your nonprofit’s mission
  2. 2. What we’ll cover today <ul><ul><li>3-step program: </li></ul></ul><ul><ul><li>Prepare to tell stories </li></ul></ul><ul><ul><li>2. Tell stories </li></ul></ul><ul><ul><li>3. Use your community </li></ul></ul><ul><ul><li>Questions, hugs, tearful goodbyes </li></ul></ul>
  3. 3. http://socialbrite.org/sm4np (all sites in this talk have been tagged for later retrieval) Flickr photo “relaxation, the maldivian way” by notsogoodphotography Relax!
  4. 4. Tweet this preso! Hashtag: #sm4np Creative Commons photo on Flickr by Prakhar Today’s hashtag
  5. 5. Why storytelling? Lascaux, France, 17,000 years ago
  6. 6. Channel your inner publisher STEP 1: PREPARE TO TELL STORIES
  7. 7. Create a plan <ul><li>Start with a self-assessment. What’s our story? </li></ul><ul><li>How does storytelling fit into our Strategic Plan? </li></ul><ul><li>Who are we trying to reach? </li></ul><ul><li>What change do we want to see? </li></ul><ul><li>How do we measure success? </li></ul><ul><li>Who will be my nonprofit’s storytellers? </li></ul><ul><li>How do we get the word out? </li></ul>Attention > Influence > Action > Impact
  8. 8. Content or conversation?
  9. 9. Find emotional core, use videos/photos to make us feel invisiblepeople.tv Use personal storytelling STEP 2: CREATE STORIES
  10. 10. Make it easy to participate <ul><li>Consider digital stories & photo collages. </li></ul><ul><li>Build on team’s strengths. </li></ul><ul><li>Authenticity & passion trump the slick & overly scripted. Just do it! </li></ul><ul><li>Find the storytellers in your community & enlist them. </li></ul><ul><li>Don’t start with ‘viral video’ in mind – 99% of viral videos are accidents. </li></ul>
  11. 11. 3 sites for your arsenal Google for Nonprofits: google.com/nonprofits <ul><li>Single signup </li></ul><ul><li>YouTube Insight </li></ul><ul><li>YouTube GoodWork </li></ul><ul><li>Call to Action overlays </li></ul>youtube.com/nonprofits Acumen Fund call to action
  12. 12. Socialbrite Sharing Center http://socialbrite.org/sharing-center
  13. 13. Christmas in August! Share them at http://socialbrite.org/sm4np
  14. 14. DoGooder Nonprofit Video Awards youtube.com/nonprofitvideoawards Also: Girl Effect & charitywater.org
  15. 15. Tips to make it go smoother STEP 3: USE YOUR COMMUNITY <ul><li>Build in interactivity & engagement. </li></ul><ul><li>Look for partnerships. </li></ul><ul><li>Do what comes naturally. </li></ul><ul><li>Key off of community events. </li></ul><ul><li>Create an Editorial Calendar. </li></ul><ul><li>Live-stream your events. </li></ul><ul><li>Record interviews on Skype. </li></ul><ul><li>Be not afraid! </li></ul>
  16. 16. Get your story out there! <ul><li>For campaigns, include option to share with friends. </li></ul><ul><li>Use social love handles to help distribute your videos. </li></ul><ul><li>Use social tools to find the big kahunas in your sector. Then, influence the influencers. </li></ul><ul><li>Hold special events, invite them to take part. </li></ul>
  17. 17. <ul><ul><li>Direct mail, events marketing & video storytelling working as an integrated ecosystem </li></ul></ul>Integrate your efforts <ul><ul><li>thehopeinstitute.us </li></ul></ul>CASE STUDY
  18. 18. Embrace new kinds of storytelling Animoto.com, Stupeflix.com
  19. 19. JD Lasica, founder Socialbrite: Social tools for social change email: [email_address] Twitter : @ jdlasica @socialbrite Thank you! Please ask questions! (I follow back and respond to all emails) socialbrite.org/sm4np