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Jason Rzepka, MTV: Unlocking the Native Power of Social: Using Facebook to Pay for College
 

Jason Rzepka, MTV: Unlocking the Native Power of Social: Using Facebook to Pay for College

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Jason Rzepka, VP Public Affairs, MTV...

Jason Rzepka, VP Public Affairs, MTV
Twitter Handle: @jasonrzepka

Much has been written about how social media empowers nonprofits to engage with constituents, raise money, and spread awareness. But have you ever thought about how social tools can empower the audiences you serve?

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Jason Rzepka, MTV: Unlocking the Native Power of Social: Using Facebook to Pay for College Jason Rzepka, MTV: Unlocking the Native Power of Social: Using Facebook to Pay for College Presentation Transcript

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  • Unlocking the native power of social
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  • takeaway: social norming
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  • takeaway: peer support
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  • Takeaways //use native profile data for good //bribe people to market for you //build in pervasive social hooks //enable peer support //leverage existing tools & behaviors
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