How to survive social mediafor non-profitsSocial Media 4 Non-ProfitsVancouver, BC June 2013
We live in times ofmassive systems changeThe web & networks arecreating new models
Audiences have tuned out
Faith in institutions is at all time low
Complex world. People see connections
They expect more. Want to give more.
Rapid growth of network orgs
Rise of “free agent” changemakers
The web has changed advocacy
The web past & presentTraditional Web Today’s Web• Knowledgeshare via textPublishing• Drive traffichomeMy Site• Email list...
Most institutions lack thepeople, structure, & culture tolead in this new world
You have the best job
WITNESSNGO’s have passion, purpose, & power
You’re the creative storyteller
You’re the people-power person
You’re transforming systems
You have the worst job
The inertia of mediocrity
Leadership struggles with innovation
You’re not a 21st Century institution
How to survive
Master your craft
Focus your program
Lean heavily on metrics
Ask for help
Shape your world
Do your workPhoto by Sara Dent
Stay longer than you plan to
Stay longer than you plan toLearn to embrace uncertaintity
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
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Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector

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What could be a better, or harder, job than doing social media work for a nonprofit? Join Jason as he offers helpful context for some of the juiciest opportunities and gnarliest challenges of our work, and shares his 7 survival tips for long term success in this exciting yet often frustrating role.

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Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector

  1. 1. How to survive social mediafor non-profitsSocial Media 4 Non-ProfitsVancouver, BC June 2013
  2. 2. We live in times ofmassive systems changeThe web & networks arecreating new models
  3. 3. Audiences have tuned out
  4. 4. Faith in institutions is at all time low
  5. 5. Complex world. People see connections
  6. 6. They expect more. Want to give more.
  7. 7. Rapid growth of network orgs
  8. 8. Rise of “free agent” changemakers
  9. 9. The web has changed advocacy
  10. 10. The web past & presentTraditional Web Today’s Web• Knowledgeshare via textPublishing• Drive traffichomeMy Site• Email list• Site trafficGrow Base• Asks: send$ or “form email”SimpleAdvocacyStorytellingMeet WhereThey AreSocial +DistributedMeaningfulParticipation
  11. 11. Most institutions lack thepeople, structure, & culture tolead in this new world
  12. 12. You have the best job
  13. 13. WITNESSNGO’s have passion, purpose, & power
  14. 14. You’re the creative storyteller
  15. 15. You’re the people-power person
  16. 16. You’re transforming systems
  17. 17. You have the worst job
  18. 18. The inertia of mediocrity
  19. 19. Leadership struggles with innovation
  20. 20. You’re not a 21st Century institution
  21. 21. How to survive
  22. 22. Master your craft
  23. 23. Focus your program
  24. 24. Lean heavily on metrics
  25. 25. Ask for help
  26. 26. Shape your world
  27. 27. Do your workPhoto by Sara Dent
  28. 28. Stay longer than you plan to
  29. 29. Stay longer than you plan toLearn to embrace uncertaintity

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