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Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
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Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector

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What could be a better, or harder, job than doing social media work for a nonprofit? Join Jason as he offers helpful context for some of the juiciest opportunities and gnarliest challenges of our …

What could be a better, or harder, job than doing social media work for a nonprofit? Join Jason as he offers helpful context for some of the juiciest opportunities and gnarliest challenges of our work, and shares his 7 survival tips for long term success in this exciting yet often frustrating role.

Published in: Technology, Business
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  • 1. How to survive social mediafor non-profitsSocial Media 4 Non-ProfitsVancouver, BC June 2013
  • 2. We live in times ofmassive systems changeThe web & networks arecreating new models
  • 3. Audiences have tuned out
  • 4. Faith in institutions is at all time low
  • 5. Complex world. People see connections
  • 6. They expect more. Want to give more.
  • 7. Rapid growth of network orgs
  • 8. Rise of “free agent” changemakers
  • 9. The web has changed advocacy
  • 10. The web past & presentTraditional Web Today’s Web• Knowledgeshare via textPublishing• Drive traffichomeMy Site• Email list• Site trafficGrow Base• Asks: send$ or “form email”SimpleAdvocacyStorytellingMeet WhereThey AreSocial +DistributedMeaningfulParticipation
  • 11. Most institutions lack thepeople, structure, & culture tolead in this new world
  • 12. You have the best job
  • 13. WITNESSNGO’s have passion, purpose, & power
  • 14. You’re the creative storyteller
  • 15. You’re the people-power person
  • 16. You’re transforming systems
  • 17. You have the worst job
  • 18. The inertia of mediocrity
  • 19. Leadership struggles with innovation
  • 20. You’re not a 21st Century institution
  • 21. How to survive
  • 22. Master your craft
  • 23. Focus your program
  • 24. Lean heavily on metrics
  • 25. Ask for help
  • 26. Shape your world
  • 27. Do your workPhoto by Sara Dent
  • 28. Stay longer than you plan to
  • 29. Stay longer than you plan toLearn to embrace uncertaintity

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