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How to Launch a Successful Fundraising Campaign
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How to Launch a Successful Fundraising Campaign

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  • Key online subsectors:Run / walk / ride: $4BSchools: $4BUniversities: $4BPolitics: $3BReligious giving: $1BGreek System: $1B

How to Launch a Successful Fundraising Campaign How to Launch a Successful Fundraising Campaign Presentation Transcript

  • OnlineFundraising: 3 Myths 3 Musts
  • US Giving 35% growth $ 39B online $300B individual giving
  • in 2012online = social
  • Myth #1: If you build it, they will come
  • Myth #2: Like + Share Buttons = Social
  • Myth #3: People Want to Give You Their Money
  • Must #1: Easy
  • Must #2:Emotional
  • Must #3: Engaging Photo/Video GalleryMessagesVideosPhotos
  • Consider viral loops Actions • 50% to goal • New picture Notifications • Friend followed • Email • Comment • Facebook • 2 days left • SMS • Etc. • App • Twitter Social Reach • Followers Return Trips • Donors • Information • Friends • Recognition • “Likely” • Belonging • Fun
  • Easy +Emotional +Engaging =Effective
  • Social Fundraising