Your SlideShare is downloading. ×
How Social Turns Your Employees Into A Secret PR Army
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Social Turns Your Employees Into A Secret PR Army


Published on

Aki Kaltenbach, Hootgiving, Hootsuite …

Aki Kaltenbach, Hootgiving, Hootsuite

Twitter Handle: @AkiKaltenbach

Leveraging employee PR power is no groundbreaking concept, but its potential is higher than ever thanks to the proliferation of social media. This session will share tips on how to get your employees collaborating more effectively and share examples of nonprofits doing it well.

Published in: Social Media, Technology, Business

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. How to Build Your Social Media Army
  • 2. Aki Kaltenbach Head of HootGiving HootSuite @hootgiving
  • 3. Leveraging employees’ social networks more cost- effective than paying for clicks #sm4np
  • 4. Social Media Team Employees 163,500 X X 25 Followers 111 Friends 10.4 10.1 Average # of accounts 152,646 14,709 Followers Likes Average reach Reach 22,236,000 Reach 1,736,07 9 Social Media Team ForGlobalFortune500Companies
  • 5. 84% of respondents in @nielsen report said word- of-mouth recommendations from friends & family are the most trustworthy #sm4np
  • 6. 8% overlap between employees’ Twitter followers & brand’s Twitter followers [Dell Study 2012] #sm4np
  • 7. Build your social media army Inspire Train your troops Dress in uniform Recruit evangelists Empower (& Recognize)
  • 8. 1. Recruit
  • 9. 2. Dress in uniform
  • 10. 3. Train your troops
  • 11. American Red Cross @RedCross Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd
  • 12. Train Your Troops Use a social relationship platform Establish how content is shared internally What is the content you want to share? Who holds the keys to the brand messaging? Provide social media education
  • 13. 4. Inspire
  • 14. In @webershandwick study 52% of employees said they felt more inspired by their social CEO #sm4np #hootgiving
  • 15. 5. Empower
  • 16. ONE @ONECampaign Half a billion people in Africa NEVER have power. Learn more at… #superbowl 456 58
  • 17. Study from @JHUCCSS shows volunteers make up 44% of nonprofit workforce, empower them to amplify your nonprofit’s message via social #sm4np Source: John Hopkins Comparative NonProfit Sector project
  • 18. Benefits include education, online recognition and exclusive HootSwag Combined social reach 150,000 450 Ambassadors globally HootSuite Ambassadors
  • 19. 2K Shares 450 RTs HootSuite Ambassadors Check out @HootSuite’s take on social media #GameofThrones #GameofSocial
  • 20. Your Opportunity
  • 21. Aki Kaltenbach Head of HootGiving HootSuite @hootgiving