How Social Turns Your Employees Into A Secret PR Army

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Aki Kaltenbach, Hootgiving, Hootsuite …

Aki Kaltenbach, Hootgiving, Hootsuite

Twitter Handle: @AkiKaltenbach

Leveraging employee PR power is no groundbreaking concept, but its potential is higher than ever thanks to the proliferation of social media. This session will share tips on how to get your employees collaborating more effectively and share examples of nonprofits doing it well.

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  • 1. How to Build Your Social Media Army
  • 2. Aki Kaltenbach Head of HootGiving HootSuite @hootgiving
  • 3. Leveraging employees’ social networks more cost- effective than paying for clicks #sm4np
  • 4. Social Media Team Employees 163,500 X X 25 Followers 111 Friends 10.4 10.1 Average # of accounts 152,646 14,709 Followers Likes Average reach Reach 22,236,000 Reach 1,736,07 9 Social Media Team ForGlobalFortune500Companies
  • 5. 84% of respondents in @nielsen report said word- of-mouth recommendations from friends & family are the most trustworthy #sm4np
  • 6. 8% overlap between employees’ Twitter followers & brand’s Twitter followers [Dell Study 2012] #sm4np
  • 7. Build your social media army Inspire Train your troops Dress in uniform Recruit evangelists Empower (& Recognize)
  • 8. 1. Recruit
  • 9. 2. Dress in uniform
  • 10. 3. Train your troops
  • 11. American Red Cross @RedCross Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd
  • 12. Train Your Troops Use a social relationship platform Establish how content is shared internally What is the content you want to share? Who holds the keys to the brand messaging? Provide social media education
  • 13. 4. Inspire
  • 14. In @webershandwick study 52% of employees said they felt more inspired by their social CEO #sm4np #hootgiving
  • 15. 5. Empower
  • 16. ONE @ONECampaign Half a billion people in Africa NEVER have power. Learn more at… #superbowl 456 58
  • 17. Study from @JHUCCSS shows volunteers make up 44% of nonprofit workforce, empower them to amplify your nonprofit’s message via social #sm4np Source: John Hopkins Comparative NonProfit Sector project
  • 18. Benefits include education, online recognition and exclusive HootSwag Combined social reach 150,000 450 Ambassadors globally HootSuite Ambassadors
  • 19. 2K Shares 450 RTs HootSuite Ambassadors Check out @HootSuite’s take on social media #GameofThrones #GameofSocial
  • 20. Your Opportunity
  • 21. Aki Kaltenbach Head of HootGiving HootSuite @hootgiving