How to Build Your
Social Media Army
hootsuite.com
Aki Kaltenbach
Head of HootGiving
HootSuite
@hootgiving
Leveraging employees’
social networks more cost-
effective than paying for
clicks #sm4np
Social Media Team
Employees
163,500
X
X
25
Followers
111
Friends
10.4
10.1
Average #
of accounts
152,646
14,709
Followers
...
84% of respondents in
@nielsen report said word-
of-mouth recommendations
from friends & family are the
most trustworthy #...
8% overlap between
employees’ Twitter followers
& brand’s Twitter followers
[Dell Study 2012] #sm4np
Build your social media army
Inspire
Train your troops
Dress in uniform
Recruit evangelists
Empower (& Recognize)
1. Recruit
2. Dress in uniform
3. Train your troops
American Red Cross
@RedCross
Ryan found two more 4 bottle packs
of Dogfish Head’s Midas Touch
beer…when we drink we do it ...
Train Your Troops
Use a social relationship platform
Establish how content is shared internally
What is the content you wa...
4. Inspire
In @webershandwick study 52%
of employees said they felt more
inspired by their social CEO
#sm4np #hootgiving
5. Empower
ONE
@ONECampaign
Half a billion people in Africa NEVER
have power. Learn more at
one.org/us/2012/13… #superbowl
456 58
Study from @JHUCCSS shows volunteers make up
44% of nonprofit workforce, empower them to
amplify your nonprofit’s message ...
Benefits include education,
online recognition and exclusive
HootSwag
Combined social reach 150,000
450 Ambassadors global...
2K
Shares
450
RTs
HootSuite Ambassadors
Check out @HootSuite’s take on
social media #GameofThrones
ow.ly/vpsm1 #GameofSoci...
Your Opportunity
hootsuite.com/about/hootgiving
Aki Kaltenbach
Head of HootGiving
HootSuite
@hootgiving
How Social Turns Your Employees Into A Secret PR Army
How Social Turns Your Employees Into A Secret PR Army
How Social Turns Your Employees Into A Secret PR Army
How Social Turns Your Employees Into A Secret PR Army
How Social Turns Your Employees Into A Secret PR Army
How Social Turns Your Employees Into A Secret PR Army
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How Social Turns Your Employees Into A Secret PR Army

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Published on

Aki Kaltenbach, Hootgiving, Hootsuite

Twitter Handle: @AkiKaltenbach

Leveraging employee PR power is no groundbreaking concept, but its potential is higher than ever thanks to the proliferation of social media. This session will share tips on how to get your employees collaborating more effectively and share examples of nonprofits doing it well.

Published in: Social Media, Technology, Business

How Social Turns Your Employees Into A Secret PR Army

  1. 1. How to Build Your Social Media Army
  2. 2. hootsuite.com Aki Kaltenbach Head of HootGiving HootSuite @hootgiving
  3. 3. Leveraging employees’ social networks more cost- effective than paying for clicks #sm4np
  4. 4. Social Media Team Employees 163,500 X X 25 Followers 111 Friends 10.4 10.1 Average # of accounts 152,646 14,709 Followers Likes Average reach Reach 22,236,000 Reach 1,736,07 9 Social Media Team ForGlobalFortune500Companies
  5. 5. 84% of respondents in @nielsen report said word- of-mouth recommendations from friends & family are the most trustworthy #sm4np
  6. 6. 8% overlap between employees’ Twitter followers & brand’s Twitter followers [Dell Study 2012] #sm4np
  7. 7. Build your social media army Inspire Train your troops Dress in uniform Recruit evangelists Empower (& Recognize)
  8. 8. 1. Recruit
  9. 9. 2. Dress in uniform
  10. 10. 3. Train your troops
  11. 11. American Red Cross @RedCross Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd
  12. 12. Train Your Troops Use a social relationship platform Establish how content is shared internally What is the content you want to share? Who holds the keys to the brand messaging? Provide social media education
  13. 13. 4. Inspire
  14. 14. In @webershandwick study 52% of employees said they felt more inspired by their social CEO #sm4np #hootgiving
  15. 15. 5. Empower
  16. 16. ONE @ONECampaign Half a billion people in Africa NEVER have power. Learn more at one.org/us/2012/13… #superbowl 456 58
  17. 17. Study from @JHUCCSS shows volunteers make up 44% of nonprofit workforce, empower them to amplify your nonprofit’s message via social #sm4np Source: John Hopkins Comparative NonProfit Sector project
  18. 18. Benefits include education, online recognition and exclusive HootSwag Combined social reach 150,000 450 Ambassadors globally HootSuite Ambassadors
  19. 19. 2K Shares 450 RTs HootSuite Ambassadors Check out @HootSuite’s take on social media #GameofThrones ow.ly/vpsm1 #GameofSocial
  20. 20. Your Opportunity
  21. 21. hootsuite.com/about/hootgiving Aki Kaltenbach Head of HootGiving HootSuite @hootgiving

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